Category: Search Engine Watch

The secret to getting the most success out of your initiatives typically lies in accessing the biggest hammer in your marketing tool bag, analytics!

Just as Halloween has seen some evolution over the years, so have the holiday-themed Google Doodles presented each year on the Web.

In part two of this series on fast SEO competitive analysis, we will look at understanding search behavior and choosing target keyword categories as well as competing content comparison.

While search marketers make it a point to continuously monitor the performance of their keywords and modify their PPC marketing bids, the process of modifying content marketing to suit seasonal changes is only just catching on.

We’ve entered the era of intelligent content that is laced with smart optimization and is penned by qualified writers who have a name, rank, and serial number of credentials and influence.

Groupon’s new search feature is a Yelp-like directory of business pages with contact info, user reviews, deals, and a goal of engaging you to spend more time on Groupon’s website.

What’s the right question to ask? That will depend on your skill level and experience in the SEO industry.

Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile advertising tailored for local traffic.

Google has added Mobile Usability reports to its Webmaster Tools, which will provide a detailed report for each error found on a company’s website.

The Home screen is an under-utilized element of your AdWords account. Here’s how to reorganize in order to get to your data efficiently.

Search engine optimization – and where a website appears in search results – can have a significant impact on click-through rate (CTR), especially for mobile search.

To allow users to search the same way they communicate, Bing upgraded its search engine to recognize emojis.

Scaling SEO at your company is not just about SEO – success is also dependent on leadership, project management, and efficient process.

The latest numbers from comScore on the Bing audience are available – and the stats just might surprise you.

What are some of the most common problems international brands face in their paid search management?

Social and SEO teams can sometimes play juxtaposing roles on paper. But to be truly successful, both social and SEO should engage in a two-way conversation between businesses and their target audiences.

Almost one-third of all paid search ad spend for Halloween costume keywords was spent on a Disney-related search term, AdGooroo says.

Bing Ads has developed Universal Event Tracking (UET), a way to define and track goals for performance and conversions, the company revealed at today’s Bing Ads Next event.

The IAB’s half-year ad revenue report shows record growth, mostly due to the rise of mobile advertising. Meanwhile, search and directory advertising have stayed at the same levels since last year.

In the constantly shifting local search landscape, where it can feel like the targets are forever on the move (and interspersed with furry and feathered but unfriendly animals), what’s a marketer to do?