Google’s Matt Cutts: Google Does Not Penalize For Broken HTML
In a video published today by Google’s head of search spam, Matt Cutts – Google confirmed that they do not penalize sites that have broken or invalid HTML. Matt Cutts said, “so Google does not penalize you if you have invalid HTML, because there would be a huge number of web pages…
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White Papers: Key To B2B Enterprise SEO Power
Enterprise marketers, particularly in the B-to-B space, often find content development a difficult proposition. The company’s thought leaders, although happy to pontificate, are often afraid of committing to a writing schedule – and the marketer, admi…
Google: BitTorrent Back In Auto Complete To Make Search “More Useful to People”
Yesterday we reported that after over two years of being missing, BitTorrent is back in Google’s auto completion results. That means, when you start typing the letters [bit] into Google’s search box, Google will offer an instant search suggestion of the term BitTorrent. Before…
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Two Years Later, BitTorrent Now In Google’s Auto Completions
Over two years ago, Google removed BitTorrent from the instant search auto-complete search suggestions. Now, it appears that when you begin typing [bit…] into the Google search box, Google now shows BitTorrent as a search suggestion within Google Ins…
Google May Have Penalized Another Major Link Network: Ghost Rank 2.0
Google has significantly penalized another underground link network over the weekend and we believe that one of the link networks targeted by Google is named Ghost Rank 2.0. A few weeks ago, Matt Cutts, Google’s head of search spam, tweeted “Thinking of ghost-related puns for a spam…
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Updates To Old Link Building Practices That Score Wins Today
Everyone is itching for new link building ideas. Google is getting smarter, and the game is getting harder. What worked five years ago — shoot, what worked last year — isn’t going to work today. Except, that’s not necessarily true. Sometimes, it’s not the tactic that…
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Global SEO And Localization Excellence – What Localization Really Is
Enterprise SEO marketers developing a global footprint see tremendous value in global SEO. Targeting greater performance from global search engines is a top priority for enterprise search marketers since it is a gateway to increase leads, conversions a…
Post-PRISM, Google Confirms Quietly Moving To Make All Searches Secure, Except For Ad Clicks
In the past month, Google quietly made a change aimed at encrypting all search activity — except for clicks on ads. Google says this has done to provide “extra protection” for searchers, and the company may be aiming to block NSA spying activity. Or possibly, it’s a move to…
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4 Ways To Avoid An SEO Disaster Of Monumental Proportions
I made a mistake. It was a classic SEO blunder. Don’t judge me — it was one that you (and almost every other SEO) has probably made as well. What did I do? I allowed a client to sign a contract without fully vetting them first. I didn’t ask the right questions, and I wasn’t…
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Study: Google Reviews Determine Local Carousel Rankings
Since the the launch of the Google “Local Carousel” in June, SEOs and marketers have been trying to reverse engineer the ranking variables that elevate listings into that hallowed ground. Mike Blumenthal offered a good early roundup of stories and analysis. Now Digital Marketing Works…
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With iOS 7, Siri Drops Google For Bing, Also Gains Twitter Search
Apple’s new iOS 7 mobile operating system officially rolled out today, and with it, the Siri assistant is finally out of beta. The most significant change to Siri is arguably that it no longer taps into Google for searches. As expected, a deal with Microsoft now makes Bing the default in…
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What Makes You A Best In Class SEO? Survey Says…
Today, at Conductor’s annual client summit, #C3NY, Director of Research and Search Engine Land contributor Nathan Safran unveiled research from a pool of over 380 enterprise search marketers and SEO professionals, analyzing common behaviors which lead to success. Three key areas where the…
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Secrets Of Successful B2B Remarketing Campaigns
Remarketing has been around for a few years on the display side of marketing, but has only recently picked up momentum and adoption on the paid search side. From what I’ve seen, remarketing is something that companies sometimes do really right… and other times do completely wrong. Here,…
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Study Shows No Clear Evidence That Google Plus Drives Ranking
At SMX Advanced, I presented results from a study we had done that convinced me that links in shares from Google Plus and Facebook behave like traditional web-based links. My statements at SMX Advanced were later disputed by Matt Cutts during his keyno…
How Can You Predict A Site’s Future?
I was recently asked how to make sure that each link you build (however you do it) remains a safe one — and I have to say that I truly had no idea how to answer that. A few years back, my answer would have been different than it is today. Remember when we all said […]
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Google’s Matt Cutts: Spammers Rarely Spam Using Multiple ccTLDs
In a recent video answer by Google’s head of search spam, Matt Cutts, Google said that spammers rarely use multiple or mass number of ccTLDs in an effort to spam. This comment came from Matt Cutts when he answered a question on if it is duplicate content to have the same content on an IPv4…
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Bing Tests Sub Secondary Level Deep Links In Search Listings
Bing is running an experiment with their deep links in the search results. Now Bing is testing displaying sub or secondary level deep links for some search results. That means that under a search listing that has deep links, you may see additional sub-…
4 Ways to Wash Away The Link Building Hate
This is a post from one link building nut to link building nuts everywhere. You know who you are. Link builders love building links — most of the time. But there are lots of reasons to hate it, too. If you hate link building and you’re a link builder, you’d better take a serious…
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Google Trends Gets “Trending Top Charts” To Show Interest Spikes; Hot Searches Go Back 30 Days
What’s hot in search? Often, it’s the same-old, same-old. That’s why Google Trends has added a new feature today, “Trending Top Charts,” to show interest areas that are spiking in popularity outside the norms. Most Searched For Vs. Trending For example, the Top Charts…
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Google Webmaster Tools Now Provides Broader & More Diverse Link Data
Google announced today that the link data within Google Webmaster Tools is much broader, more diverse cross-section of links. What does that mean? Well, instead of showing you links in alphabetical order, exported in “lexicographical order” – Google is now showing you sample links…
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