Patience Prevails in PPC
When we take over management of existing PPC accounts here at SEER, we generally let the existing AdWords and Bing Ads campaigns run until we are able to build out new campaigns that align with SEER’s best practices. Recently, I was monitoring campaign performance for a new e-commerce client shortly after launching the new SEER […]
Local Google Shopping PLAs And Local Storefronts Roll Out To Limited Set Of Retailers
Today, Google is making public what several speakers at SMX East alluded to last week: local availability for Product Listing Ads. The latest iteration of Google’s wildly successful Product Listing Ads, which will be referred to simply “Local PLAs” in this article, are currently…
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Google Are Not Human. Stop Treating Them Like One
Google’s moves are met with it’s fair share of advocates & enemies. It’s us who are at fault for treating a monumental company like a human. Just stop.
Post from Ned Poulter on State of Digital
Google Are Not Human. Stop Treating Them Like One
Google’s Matt Cutts: No More PageRank Updates This Year
Google’s head of search spam, Matt Cutts, said on Twitter yesterday that Google won’t be pushing out a new Google Toolbar PageRank update this year. Niels Bosch asked on Twitter if we should expect an update to PageRank before 2014. In response to that, Matt Cutts said, “I would…
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Google Launches Fix To Stop Mugshot Sites From Ranking: Google’s MugShot Algorithm
On Thursday, Google released yet another algorithm update, no – not the Penguin update, but an algorithm to combat mugshot web sites from showing up highly in their search results. In February, Jonathan Hochman wrote a story here named Why Google Should Crack Down Harder On The Mugshot…
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Future SEO: Understanding Entity Search
Last month, I asked you to imagine the future of SEO with a focus on Entity Optimization as I interviewed veteran semantic strategist Barbara Starr. We discussed an “answer engine” that uses relevant, machine-recognizable “entities” on Web pages to answer specific,…
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Penguin 5, With The Penguin 2.1 Spam-Filtering Algorithm, Is Now Live
The fifth confirmed release of Google’s “Penguin” spam fighting algorithm is live. That makes it Penguin 5 by our count. But since this Penguin update is using a slightly improved version of Google’s “Penguin 2″ second-generation technology, Google itself is…
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Google Makes Mobile Search Faster With Ping Attribute
Ilya Grigorik, a Google developer advocate, announced last night a small tweak Google made to the mobile search experience that will speed up the mobile search experience on mobile Safari and Chrome by 200-400 milliseconds. By implementing a attribute named <a ping>, Google is able to…
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Mastering PPC: Easy Ways to Find Value on Twitter
Twitter has filed for an IPO, which will likely make some early investors and employees very wealthy. You too can profit from Twitter, except more likely as an advertiser rather than an investor. There are four ways to advertise on Twitter. I’ve already dived into the mechanics of these in earlier posts, but to […]
Google AdWords Gets Copy And Paste Functionality In The Web UI
AdWords Editor is great for editing and building out campaigns and ad groups, but sometimes it would just be nice to break up an ad group, clone a campaign, or copy keywords on the fly right in the web UI. Now you can. This week, Google added copy and paste functionality to the web UI. […]
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Google Authorship Launches Within Image Search
Today at SMX East, Google’s Pierre Far told the audience Google launched a small update to authorship by adding authorship rich snippets to Google Image Search. To see it, go to Google Images and search for named of people who may have authorship. Click on the image and if the image has…
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Study Disputes “Bing It On” Claim That 2:1 Prefer Bing To Google
A new study appearing on the”Freakonomics” blog aggressively disputes the claim that people prefer Bing to Google and especially the statistical contention that they prefer the search engine over Google 2:1. In an article explaining the study, law and economics professor Ian…
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Maps Roundup: Google Avoids Waze Antitrust Fight, Scout Social Mapping, deCarta Route Patent
Google spent just over $1 billion to take Waze away from Facebook, Apple or Nokia and Microsoft. It equally sought the real-time driver feedback that Waze crowd-sourcing provides. Given the size of the transaction the US FTC got immediately involved to…
Google: Webmaster Tools Reporting To Return To Normal Within In Coming Days
Google’s Webmaster Tools search query reports are very delayed right now, but Google tells us that they “expect reporting to return to normal in the coming days.” This is a “bug” in how Google shows webmasters search queries that drive traffic a site. The reporting…
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New Google Antitrust Offer A “Significant Improvement” Says EU
After Google’s competitors loudly complained about the company’s antitrust settlement proposal, which displayed three “rival links” to alternative’ search results, European Competition Commissioner Joaquin Almunia said it would take new “concessions” for…
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Google’s Matt Cutts: NoFollow Attributes On Internal Links Don’t Hurt But Generally Don’t Do It
In a video, Google’s head of search spam, Matt Cutts published today Matt answered the question, “Should I use rel=”nofollow” on internal links to a login page?” Matt Cutts basically said you shouldn’t but said it won’t hurt you if you did. Matt said,…
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Google Launches New Card-Based “Unified Design” Search Results For Mobile Devices
Google has just rolled out their new “more unified design” of displaying search results for mobile devices, including smartphones and tablet devices. As expected, Google said A new “more unified design” will offer “cleaner and simpler, optimized for touch, with results clustered…
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FAQ: All About The New Google “Hummingbird” Algorithm
Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers. It’s called “Hummingbird” and below, what we know about it so far. What’s a “search algorithm?” That’s a technical…
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Google: SEO Problems, Solutions & Wishlists
When I was a little boy, my parents had an effective way of making me behave. They’d warned me that if I was rude, disobedient or messy, the bogeyman would come and get me. I never saw a bogeyman or even knew what one looked like — but my imagination ran wild over this terrifying…
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Google’s Android App Updated With Google Now Improvements
Google has pushed out an update to its search app for Android devices that includes some improvements to Google Now cards among other things. The updates are available to Android 4.1+ users. They include immediate updates to the flight- and sports-rela…