Reverse-engineering AdWords Quality Score factors
Google recently launched a new version of the AdWords API that allows users to download Quality Score information at scale, so contributor Brad Geddes used this information to break down the weight of each factor impacting Quality Score.
The post Reve…
App marketers can now upload customer IDs to AdWords for targeting on Google Display Network
The new bulk IDFA/advertising ID upload feature helps developers try to re-engage users on iOS and Android devices.
The post App marketers can now upload customer IDs to AdWords for targeting on Google Display Network appeared first on Search Engine L…
How to compete on the new Google SERP
One of the main questions on everyone’s mind about the new Google SERP is “how are these changes are going to affect paid and organic search?”
Google’s Candidate Cards Being Tested For Businesses?
A local business has been spotted using the equivalent of Candidate Cards to add content directly into Google’s search results.
The post Google’s Candidate Cards Being Tested For Businesses? appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Six of the most interesting SEM news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
The winners and losers of ‘mobilegeddon’ in the UK
Our good friend Juan González from Sistrix has taken a look at the winners and losers of Google’s 2015 mobile friendly update.
Google’s Take On The Recent Changes To The Results Page
Google recently removed ads from the right-hand side of its desktop search results. Columnist and Googler Matt Lawson weighs in on how it might affect your accounts.
The post Google’s Take On The Recent Changes To The Results Page appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Latest AdWords Editor Update Supports Callout Extensions, Video Campaigns, HTML5 Ads
The new version is now available.
The post Latest AdWords Editor Update Supports Callout Extensions, Video Campaigns, HTML5 Ads appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
The Associated Press Partners With Google & Twitter To Track 2016 Election Trends
The AP Election Buzz tool tracks 2016 election-related search volume and tweets.
The post The Associated Press Partners With Google & Twitter To Track 2016 Election Trends appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Customer Match: Common Questions & How To Answer Them
Feeling apprehensive about using Customer Match? Columnist Laura Collins tackles some frequently asked questions about this relatively new targeting feature in AdWords.
The post Customer Match: Common Questions & How To Answer Them appeared first …
Going over to the duck side: a week using DuckDuckGo
I’ve heard about DuckDuckGo a few times over the years, mostly as a name uttered in hushed whispers behind closed doors – “You don’t have to use Google. There is another way.”
The Need For Speed: 7 Observations On The Impact Of Page Speed To The Future Of Local Mobile Search
Having a mobile website may soon not be enough to get users to patronize your local business if it doesn’t deliver a fast and positive user experience. Wesley Young takes a look at the latest data and developments with regard to mobile websites.
The post The Need For Speed: 7 Observations On The…
Please visit Search Engine Land for the full article.
The Penguin in the room: what to do until Google rolls out its latest update
Google is supposedly going to roll Penguin 4.0 out in the imminent future. The SEO world still waits with bated breath…
Prioritizing Local Search Profile Listings: 2 Methods
Looking to start building those citations for local SEO? Columnist Lydia Jorden shares her strategy for determining which local business listing sites are worth investing in.
The post Prioritizing Local Search Profile Listings: 2 Methods appeared firs…
Connecting Demographics To Search Queries
Frustrated by the lack of demographic data available for search ads? Contributor Andrew Ruegger shares his method for obtaining demographic information at the keyword level.
The post Connecting Demographics To Search Queries appeared first on Search E…
AdWords And Bing Ads Both Having Late-Week Reporting Troubles
Issues began Thursday for both platforms and continue to affect reporting on Friday.
The post AdWords And Bing Ads Both Having Late-Week Reporting Troubles appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Six of the most interesting SEM news stories of the week
Oh you’ve been away all week? Right, okay. Well sit down. We have some news. Google’s been making some changes…
Google Is Fixing The “Permanently Closed” Problem
Columnist Joy Hawkins discusses how you can fix issues with old business locations being marked “Permanently closed” — and what Google may be doing to address the issue.
The post Google Is Fixing The “Permanently Closed” Problem appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google’s New SERP Layout: The Biggest Winners & Losers
What has been the impact of Google’s new desktop ad layout thus far? Columnist Larry Kim uses data to show who has benefited and who has suffered from the change.
The post Google’s New SERP Layout: The Biggest Winners & Losers appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
How To Get Started With Accelerated Mobile Pages (AMP)
Google is currently rolling out accelerated mobile pages in its mobile search results, but how can you get in on the action? Columnist Paul Shapiro explains how you can mark up your mobile pages for a better mobile user experience.
The post How To Get…