How to adjust SEO strategy to Google’s new SERP ad layout

Google’s recent changes to their search results pages threw paid search marketers for a loop, but what about organic search practitioners? Columnist Dan Bagby discusses the impact on SEO.

The post How to adjust SEO strategy to Google’s new SERP ad layout appeared first on Search Engine Land.

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A script to set recurring monthly budgets in AdWords

Columnist Frederick Vallaeys shares a modified version of Google’s flexible budgets script that allows you to automatically distribute your monthly budget in an intelligent way.

The post A script to set recurring monthly budgets in AdWords appeared fi…

The Google Search Console Complaint Department

Google Search ConsoleHey it’s a free tool (thanks guys!) and certainly better than nothing, but #IHaveADream… THE NAME The name, while arguably more descriptive, cannot escape its history as “Google Webmaster Tools”. Maybe in a few years we will all stop trying to say “Google Search Console” while actually saying “Webmaster Tools”. Maybe. HTML IMPROVEMENTS How about […]

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Don’t trust Google to structure your local data

As Google increasingly incorporates direct answers and other types of featured snippets into search results pages, columnist Andrew Shotland points out that businesses may want to get smarter about marking up their pages.

The post Don’t trust Google to structure your local data appeared…

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Searchmetrics now shows where your app appears in App Packs

Also new: rankings for app ads, unique keywords on a page, and the release of the Visibility Guard to protect against errors affecting ranking

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When is a search engine not a search engine? When it’s Google, says the EU

Does the new definition actually mean anything for the search engine industry? I highly doubt it. The current players in the search engine market have spent years refining their methods, and aren’t going to suddenly change tack because of an already fairly unpopular EU directive.

How Google Works

A transcription of Google engineer Paul Haahr’s session at SMX entitled “How Google Works”. It’s very rare that we get to hear from a Google Search Engineer at a Search Industry conference. There are always lots of helpful Google Webmaster Analysts present but since Matt Cutts became a little less visible on the conference circuit […]

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