What are featured snippets and how do I get them?
Rob Bucci, the CEO of STAT, delivered a fascinating talk at BrightonSEO last week about the mystery of featured snippets, using his observations after … read more
Google testing purple “Ad” label in Maps
The ad label matches the advertiser’s pin on the map.
The post Google testing purple “Ad” label in Maps appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
I Don’t Trust Google To Extract Data From Javascript, But…
Check out the “342 matches” snippet attached to the MadisonApartmentLiving.com result for “madison wi apartments“: That “342 matches” is only visible on the MadisonApartmentLiving home page when javascript is turned on: So not only is Google seeing content in JS, it considers a number + “matches” relevant enough to put it in the SERP snippet. […]
The post I Don’t Trust Google To Extract Data From Javascript, But… appeared first on Local SEO Guide.
Psst, Google: Here’s what PPC marketers hope to see in the new AdWords UI
With Google announcing a new AdWords user interface is in the works, Search Engine Land asked paid search marketers for their wish lists.
The post Psst, Google: Here’s what PPC marketers hope to see in the new AdWords UI appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Five of the most interesting SEM news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Better in-store attribution is here
Closing the online-offline attribution app is difficult, but strides have been made in recent years. Columnist Mona Elesseily discusses some of Google’s innovations in this area and how they might be expanded in the future.
The post Better in-store at…
Google’s annual livestream of AdWords and Analytics news to be held May 24
New research and product announcements will again largely revolve around mobile.
The post Google’s annual livestream of AdWords and Analytics news to be held May 24 appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Top 9 reasons Google suspends local listings
Has your business listing in Google been suspended? Not sure what happened? Columnist Joy Hawkins discusses the likely causes and how to address them.
The post Top 9 reasons Google suspends local listings appeared first on Search Engine Land.
Please …
Google makes updates that will affect local search marketers
Ads now appear in Local Finder results, plus ads display differently in Google Maps.
The post Google makes updates that will affect local search marketers appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
…
Brand bidding & PPC optimization: effective bidding techniques (part 7 of 8)
How do you deal with a rival trying to steal a SERP spot where your brand belongs? In part 7 of her 8-part series on brand bidding, Lori Weiman shows some examples of companies who are doing it right.
The post Brand bidding & PPC optimization: eff…
Google drove 95 percent of US smartphone paid search clicks in Q1 [Merkle]
Product listing ads continue to drive growth with added exposure on mobile and search partners.
The post Google drove 95 percent of US smartphone paid search clicks in Q1 [Merkle] appeared first on Search Engine Land.
Please visit Search Engine Land…
Now you can capture Order IDs to mitigate double-conversion counting in AdWords
Filter out repeat visits to a conversion page from the same device with an update to the AdWords conversion tag.
The post Now you can capture Order IDs to mitigate double-conversion counting in AdWords appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
How to check if you’ve screwed up your AdWords account
Former Googler Daniel Gilbert shares an AdWords Script which will scan your account to identify some of the most common AdWords mistakes.
The post How to check if you’ve screwed up your AdWords account appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
As search changes, Google changes
Columnist Adam Dorfman notes that people are changing the way they search in response to new technologies and the proliferation of smartphones. What can advertisers and SEOs do to keep up?
The post As search changes, Google changes appeared first on S…
Yes, AdWords Report Editor now supports label columns
Labels columns are now supported at all account levels.
The post Yes, AdWords Report Editor now supports label columns appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google opens home service ads to HVAC services and electricians
The local ad product is also now available in Sacramento, CA.
The post Google opens home service ads to HVAC services and electricians appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Five of the most interesting SEM news stories of the week
In this week’s round up we have penalties for bloggers, Google indexing image alt tags and the most expensive AdWords keywords. Google … read more
What Triggers Twitter Results in Google Search?
What Triggers Twitter Results in Google Search? An Analysis.. I recently wrote about what seems to influence who turns up when a Google search page carries a Twitter feature (short version, follower count and verified status). However, in that piece we avoided the question of “what makes the result trigger in the first place?”. To […]
The post What Triggers Twitter Results in Google Search? appeared first on Builtvisible.
HTTP to HTTPS: An SEO’s guide to securing a website
Despite the numerous benefits of switching to HTTPS, many SEOs and website owners have not done so. For those feeling intimidated by the prospect of switching to HTTPS, columnist Patrick Stox breaks down the process.
The post HTTP to HTTPS: An SEO’s guide to securing a website appeared first…
Please visit Search Engine Land for the full article.
Is Google testing out green labels for PPC ads?
Google looks to be testing out a new colour of ‘ad’ label for its PPC ads in Europe today. I noticed this … read more