Mastering PPC: PLAs – Mysteriously Murder Your eComm Competition with PLAs
Let’s say you are an online retailer of books, and you’ve noticed that in the last 6 months your traffic has been slowly declining. Your average position doesn’t appear to be slipping; your ad copy hasn’t changed, and yet… declining traffic. You do a few test queries to investigate and find: This. Your ad, while […]
A Guide to all the Google AdWords PPC Settings
An in-depth guide into the various settings within Google AdWords, what they are and how to use them.
Post from Samantha Noble on State of Digital
A Guide to all the Google AdWords PPC Settings
Yandex Does What Google Can’t: Provides Bitcoin Exchange Rates
How much is one US dollar in UK pounds? Google will give you a direct answer to that and many other currencies with the conversion tool that’s built into its search results. But when it comes to Bitcoin, Russian-based Yandex seems to have won the honor of being first to support conversion of…
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Google’s Matt Cutts On Search Spammers: “We Want To Break Their Spirits”
In episode number 227 of This Week in Google on the TWiT network, Google’s head of search spam Matt Cutts answered some questions from the hosts Leo Laporte and Jeff Jarvis. In one question, Matt explained that Google aims to “break the spirits” of spammers in order to encourage…
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Report: Google PLAs Deliver 4X Revenue Lift For Retailers In Early Holiday Season
It’s probably not too surprising to hear that retailers have doubled their year-over-year spend on Google product listing ads this holiday season thus far. After all, the paid format of Google Shopping had just rolled out in the fall of 2012. What is stunning, however, is the four-fold…
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Sponsored Study Argues Google’s “Rival Links” Don’t Drive Enough CTRs To Rivals
Google’s original antitrust settlement proposal, negotiated with the European Commission, was attacked by Google competitors and critics as being a token concession to competition. Anti-Google lobbying group FairSearch.org sponsored a consumer study that argued Google’s presentation of…
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Google Adds “Now” Content, Features To iOS Maps Apps
In October, Google started adding Google Now style cards to its PC Maps. Now, Google is adding some of those same features to its iOS Maps apps. If you update Google Maps for iOS and sign in, you can now see flight, hotel, and restaurant reservations from Gmail in Maps — and then search or…
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How Google AdWords’ Ad Rank Algorithm Update Increased Brand CPC’s by 600%
On October 22nd Google announced that ad extensions will now be a factor in ad rank as well as the importance of ad extensions eligibility to display in your ads. As with all algorithm changes no one really knew what this meant for performance or how this was going to affect our PPC campaigns. The initial conversations were that […]
Brand Bias: 70% Of Consumers Look For Known Retailers When Doing Product Searches
New research from Search Engine Land and SurveyMonkey shows that consumers have a definite brand bias when it comes to searching for products online. According to data from a survey conducted last month, almost 70 percent of US consumers said they look for a “Known retailer” when…
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Mastering PPC: When To Break Ad Copy Best Practices
Much like the pirate code, the best practices we have for writing ad copy are more like “guidelines” than actual rules. Image Source The best practice for ad copy writing tells us that we should be sure to include ad group keywords in our ad copy. The benefits of doing so include: bolding the keywords […]
Google in breach of Dutch data protection law
Today the Dutch CPD concluded that Google’s privacy policy violates Dutch data protection laws. This is the latest European privacy set-back for Google.
Post from Barry Adams on State of Digital
Google in breach of Dutch data protection law
“NORAD Tracks Santa” Is Back With Bing For 2013 & Will Santa Tracking Match At Google?
It’s official. NORAD Tracks Santa, the annual Santa tracking effort run by the joint US-Canadian air defense organization, will be using Microsoft’s Bing for the second year to map Santa’s route. But will Google be mapping Santa on a different route, as happened when it ran its…
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Google Keyword Planner Now Shows Trademarked Terms
At some point recently, Google started to indicate terms that are trademarked in the Keyword Planner with the TM mark. Dan Shure of Evolving SEO tweeted about the new feature, noting that McDonald’s “I’m Lovin’ It” tagline is not marked as trademarked while…
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3 Ways AdWords Scripts Will Make Your Holidays Merrier
The holidays are officially upon us, and if you’re reading this, I must give thanks to you for your time. When I still worked at Google, this was the time of year when new product launches came to a crawl since most advertisers were too busy to deal with change, and only the most persistent…
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Saving the Environment with Schema.org
Google is enticing SEOs to implement schema.org structured data. But why is the search giant doing this? Barry Adams looks at one possible theory…
Post from Barry Adams on State of Digital
Saving the Environment with Schema.org
Google Enables “OK Google” Hands-Free Voice Search On PCs
Through a Chrome browser extension users can now invoke the hotword (or hot phrase) “OK Google” to initiate hands-free searches on the PC. Voice search on Chrome was possible before but you needed to manually select the microphone. After the browser extension is installed you simply…
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Google Adds Big Change To Display Bidding: Pay By Viewable Impression In AdWords
In a significant move, Google rolled out CPM bidding by viewable impression in AdWords this week. Advertisers will only be charged for ad impressions that can actually be viewed in-screen by users, rather than on the traditional served impression basis…
Now “Undo” Google AdWords Changes From Change History Reports
Taking action after a completing a test in Google AdWords may just have become a whole lot easier. An new “undo” button was spotted last night in the Change History reporting by Heather Cooan, director of client services at Clix Marketing. Here’s a screenshot from Heather’s…
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Google Trusted Stores Now Integrates With AdWords, Shows StellaService Ratings In US
Today Google formally announced several updates for Google Trusted Stores, the free ratings service Google launched in 2011, just ahead of Black Friday and Cyber Monday. AdWords Seller Ratings Integration Google Trusted Stores is now among the services that help to power seller ratings, which show…
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Google Shopping Adds New Consumer Features Ahead Of The Holidays
Google is continuing to tweak the Google Shopping experience ahead of the holidays. With its sights set on Amazon, this week, the search engine announced a new set of features for consumers. Whether searching on a desktop, tablet or smartphone, the pro…