7 Ways Small Businesses Can Leverage Third-Party Apps for Local Search & Marketing

Apps consume the majority of mobile media time, but local business apps struggle to compete for attention. Columnist Wesley Young looks at how SMBs can instead use space on the most popular apps to get in front of customers.

The post 7 Ways Small Busi…

Search Update Impact On SEO & Content Strategies: Staying Ahead With A Focus On Quality

Columnist Jim Yu explores how Google’s numerous algorithm updates over the years have shaped search engine optimization strategies. Can this information provide a clue for what to expect in the future?

The post Search Update Impact On SEO & Conten…

New Google Research: Can The Long Tail Be Covered Without Broad Match?

Wondering about the benefits of using broad match? Columnist and Googler Matt Lawson got his hands on real Google data to put the debate to rest.

The post New Google Research: Can The Long Tail Be Covered Without Broad Match? appeared first on Search…

Putting “Mobilegeddon” In Perspective

Worried about Google’s impending mobile-friendliness algorithm update? Columnist Adam Dorfman has some advice for you: relax.

The post Putting “Mobilegeddon” In Perspective appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Search operators

Yes, you want to rank first in Google. And yes, you think you have optimized a site for that. But have you ever been playing with Google to see how your site is doing? Probably not, but let’s do that right now. Have you ever used search operators in your Google queries? Search operators are…

This post first appeared as Search operators on Yoast. Whoopity Doo!

Google Shares AdWords “Store Visits” Metric Conversion Lift Data

US retailers saw, on average, 10 times more conversions from mobile search ads when accounting for store visits estimated conversions.

The post Google Shares AdWords “Store Visits” Metric Conversion Lift Data appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Everything You Need To Know About Google’s New Stance On Mobile

In preparation for the release of Google’s mobile-friendly algorithm update on April 21, columnist Neil Patel summarizes what we already know and what you should do to adapt.

The post Everything You Need To Know About Google’s New Stance On Mobile appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Google’s Steady Gains In Paid Search Location Tracking A Win-Win

Over the past year, Google has greatly improved its ability to track user locations at ever more granular levels. Columnist Andy Taylor discusses why this is great news for both Google and advertisers.

The post Google’s Steady Gains In Paid Search Location Tracking A Win-Win appeared first on…

Please visit Search Engine Land for the full article.

Run For Your Life, Chicken Little — Mopocalypse Is Coming!

Late to the game in overhauling your strategy in time for Google’s mobile-friendly algorithm? Columnist Will Scott advises you to start now with three easy steps.

The post Run For Your Life, Chicken Little — Mopocalypse Is Coming! appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.