Google launches tool to test your site’s mobile friendliness and speed
Announced on the Google Small Business blog yesterday: a new tool to test how your site works across different devices. It seems to … read more
With lots of unknowns, SEM experts weigh in on the biggest AdWords announcements of last week
What do advertisers need to start thinking about now, and what are the underdog announcements from Google Performance Summit?
The post With lots of unknowns, SEM experts weigh in on the biggest AdWords announcements of last week appeared first on Sear…
Google shows its support for Gay Pride Month with rainbow-art for LGBT search terms
Searches for terms like “gay pride month,” “gay rights” and “LGBT” will return results with a rainbow ribbon strung across the top of the page.
The post Google shows its support for Gay Pride Month with rainbow-art for LGBT search terms appeared first…
How Google Has Taken On Mobile Search
Over the years, Google have dramatically evolved their approach to mobile. Discover how Google has taken on mobile search in this post from Luke Monaghan.
Post from Luke Monaghan
AdWords’ new extra headline: 7 ways to make the most of it
Google announced expanded text ads at its recent Google Performance Summit. Columnist and Googler Matt Lawson explains why the change was made and what you should do about it.
The post AdWords’ new extra headline: 7 ways to make the most of it appeared first on Search Engine Land.
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Decision trees for SEM segmentation
There is an ongoing debate amongst SEM experts as to how to best segment your PPC accounts, and columnist Aaron Levy illustrates his process with a handy flowchart.
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Google’s next mobile-friendly update will include page speed
The speed of mobile pages isn’t currently used as a ranking factor by Google, but that will change with the next mobile … read more
How Google’s latest design choice impacts consumers’ ability to search and discover
How has Google’s recent update to its SERP display impacted consumers, advertisers and Google’s bottom line? Adobe’s Siddharth Shah looks at the data.
The post How Google’s latest design choice impacts consumers’ ability to search and discover appeared first on Search Engine Land.
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How search can help with planning your m-commerce site
Last week we launched ClickZ Intelligence, a new service providing actionable insights into the worlds of digital marketing and ecommerce. One of … read more
Does Google look at anchor text in internal links?
Internal linking is a key SEO tactic, one which allows websites to send clear signals to Google on the relative importance of … read more
3 Google AdWords hacks to drive high-quality leads
You might think you know AdWords, but do you know the most efficient way to get great performance? Columnist Todd Saunders shares three road-tested techniques.
The post 3 Google AdWords hacks to drive high-quality leads appeared first on Search Engin…
Five most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Mobile design and the art of doing one thing well
It’s best to do one thing really, really well – is one of Google’s “10 things” philosophy, written when the company was in … read more
Google has measured 1 billion+ store visits from AdWords ads globally
Store visits measurement is now available to 1,000 advertisers in 11 countries.
The post Google has measured 1 billion+ store visits from AdWords ads globally appeared first on Search Engine Land.
Please visit Search Engine Land for the full article….
Official: Google to roll out Expanded Text Ads for all devices
Perhaps the final vestige of pre-mobile AdWords, 25-35-35 character text ads will soon sunset.
The post Official: Google to roll out Expanded Text Ads for all devices appeared first on Search Engine Land.
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Competitive threats to Google, and what they mean for you
If the majority of your digital marketing is aimed at boosting your rankings on Google search results, contributor Eric Enge contends you might want to rethink your priorities.
The post Competitive threats to Google, and what they mean for you appear…
Google to announce AdWords news & updates Tuesday
Event will include a demo of the new AdWords interface and other announcements.
The post Google to announce AdWords news & updates Tuesday appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
What marketers need to know about Google assistant and Google Home
Voice search is growing, and Google is investing heavily in products that utilize this technology. Contributor Joe Youngblood discusses these products and their implications for marketers.
The post What marketers need to know about Google assistant an…
Six most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Answer Boxes Are Personalized And Brands Should Capitalize On It
We have been doing some research into Google’s Answer Box and discovered that what is served as an answer is dependent on search personalization. In the screenshots below there are two different results for the search “michael strahan net worth”. This first one is when logged into a browser: And this one is from incognito […]
The post Answer Boxes Are Personalized And Brands Should Capitalize On It appeared first on Local SEO Guide.