Farewell ‘Pure’ Exact Match, AdWords Will Soon Require All Campaigns To Use Close Variants
Today Google has announced that in late September, AdWords advertisers will no longer have the ability to de-select close variants. All campaigns will now include these variants, something that advertisers could previously opt out of. The way close var…
These 10 Analytics Reports Will Improve Your AdWords Results
I recently hosted a Hangout for the Google Partners community about how Google Analytics (GA) and AdWords can work together to help improve PPC results. With the speed at which new features get added, it’s easy to overlook one or two cool capabilities so here’s a roundup of 10 of my favorite…
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Google Local Icons & New Real Estate Snippets Spotted
As Google morphs SERP design from desktop to mobile, it appears that it has decided that reading words is perhaps too much to ask of our educationally-challenged fellow users. And so it is now testing icons in the mobile results as shown below: I guess it’s easier to click on a cute picture than try […]
The post Google Local Icons & New Real Estate Snippets Spotted appeared first on Local SEO Guide.
Paid Local Pack Results?
Our friends over at Moz saw a new SERP feature pop up in their MozCast. Notice the lovely paid ads dressed up as a local pack result? While this is a test, and nothing but a test, is it also a continued acknowledgement from Google that their current methods of dealing with Local search results suck? […]
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Using Autocomplete To Hijack Local Search Results & Improve Online Reputation
Google is constantly refining its search engine algorithm in an effort to root out spam and improve the search experience for users. Over the years, this refinement process has largely rewarded those employing ethical search engine optimization (SEO) p…
Music Is Google’s Latest Ad Test In The Knowledge Panel
Search Google for bands or musicians from Katy Perry to Cat Stevens, and you’ll now see ads appearing in the Knowledge Panel. The ads are Google’s latest effort to test new ad formats and monetize the prominent real estate of the Knowledge Panel. It should also be noted that the ads…
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Google Settles Shareholder Suit, Will Set Aside $250M To Disrupt Rogue Online Drug Ads
Google will create a $250 million internal program to battle rogue online pharmacies as part of a deal to end a shareholder lawsuit, Reuters reported today. The litigation was sparked by Google’s $500 million settlement in 2011 with the U.S. Justice Department, which alleged that the search…
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Is Pigeon An Acknowledgement That Google & SMBs Suck At Local?
Steve Shackford‘s tweet got me thinking: @localseoguide Expedia-like move from Google’s algo today on “Dallas Hotels”. http://t.co/EeM4m7Kl8s jumped to #1. pic.twitter.com/SkzigIRSuH — Steve Shackelford (@HydrophobicDuck) August 7, 2014 We are definitely seeing a lot more national-local directory type sites showing up at the top of local SERPs as a result of Google removing or de-emphasizing […]
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Google Announce HTTPS Is A Ranking Factor
A new post from www.davidnaylor.co.uk. BAZINGA!
The post Google Announce HTTPS Is A Ranking Factor appeared first on UK SEO Blog by Dave Naylor – SEO Tools, Tips & News.
Google’s Top Heavy Ad Algorithm & The SEO Catch-22
The SEO Catch-22: You’ve done all of the typical technical and content SEO stuff but your organic traffic keeps trending downwards Your SEO guy suspects the culprits are the above-the-fold in-content Adsense units designed to look like content Problem is they are your top performing ad units by a factor of at least 10x […]
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Google+ Authorship Images Live On
Search engine optimization professionals were caught off-guard back in June when Google’s John Mueller announced that the search giant would be “simplifying” the way authorship is displayed in search results. This simplification involved the removal of profile photos and circle…
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For More Accurate Shipping Rates In Google Shopping, Merchant Center Gets Shipping Configuration Tool
Google launched new features today to help merchants customize the shipping rates that display in Google Shopping. The shipping configuration tool is now available in Google Merchant Center, and a new shipping label attribute can be used in product fee…
“There Is Really No Way To Optimize For This Algorithm Because The Results Are Random And Make No Sense…”
My initial review of Google’s Pigeon results, Picking Through Google’s Pigeon Droppings…, was posted on SEL yesterday, but it was written last week and a lot has changed since I submitted it. I was going to write an update here but Linda Buquet’s massive review of pre and post Pigeon SERPs does the job well, […]
The post “There Is Really No Way To Optimize For This Algorithm Because The Results Are Random And Make No Sense…” appeared first on Local SEO Guide.
Picking Through Google’s Pigeon Droppings…
Local appears to have been hit with the most far reaching update since Venice, and one that has flung more kaka than Hummingbird – so “Pigeon” seems pretty apropos, perhaps because Google appears to be treating many local SERPs like so many statues in the park. Pigeon Is A Major…
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Did Pigeon 2.0 Just Take A Bite Out of Recipe SEO?
Woke up this morning to find what appears to be yet another shuffling of Google’s Pigeon update. In this case I am seeing some food query SERPs display local packs, directories and knowledge graph results – but no recipe results. Taco Click to Enlarge for Analysis Hamburger Granted I am only seeing this for queries […]
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Google Update Nicknamed ‘Pigeon Update’ Makes Major Local Search Changes
A new post from www.davidnaylor.co.uk. BAZINGA!
The post Google Update Nicknamed ‘Pigeon Update’ Makes Major Local Search Changes appeared first on UK SEO Blog by Dave Naylor – SEO Tools, Tips & News.
Penguin: Google’s Punitive Algorithm – And A Call To Google To Fix It
For many years, a staple of my discussions with people who had been penalized by Google was the following advice: “Don’t worry — at Google, there is a culture of letting you repent of your sins and then be forgiven.” Even if you had made some bad choices, if you started…
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Ratings Come To Google Product Listing Ads In The US
Spotted in a test back in May, product ratings and reviews are officially rolling out on Google Product Listing Ads as of today — just weeks ahead of the full transition to Shopping Campaigns. Available in the U.S. only for now, consumers will begin to see the 5-star rating system appear on…
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AdWords Click Fraud Service Found Using Google’s Trademark, Promoting Itself On YouTube
How’s this for brazen? For at least two years, a Russian hacker has been running a cheekily-named click fraud service called GoodGoogle, promoting it in videos on Google’s YouTube and using Gmail accounts to correspond with customers. Online security expert, Brian Krebs, recently…
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“Let Me Google That For You” Bill Aims To Replace Government Agency With Google Search
Senators Tom Coburn and Claire McCaskill have introduced new legislation aimed at saving taxpayers $66 million a year. What’s their plan? It’s the “Let me Google that for you” Act, and its goal is to replace the National Technical Information Service (NTIS) agency with a…
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