How to improve your CTR using Google Search Console
Here’s a quick guide to show you how to use some of the data at your disposal in Search Console to help improve your site’s click-through rate.
Everything you need to know about AdWords’ store visit conversions
Ecommerce sales came to more than $341 billion in 2015. That’s huge. But amazingly, 90% of sales still happen in stores, not online, according to Google.
Brief change suggests local SEO ranking factors are different for branded queries
What are the differences between branded and non-branded local packs in Google, and how might ranking factors be weighted differently for each? Columnist Joy Hawkins shares her observations.
The post Brief change suggests local SEO ranking factors are…
Official: Google is rolling out green “Ad” label globally
Yellow is out, green is in for text ads in Google search results.
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How to quickly find and export all subdomains indexed by Google
Performing an SEO audit? Contributor Max Prin demonstrates how to find all of a website’s indexed subdomains using a simple (and free) Chrome plugin.
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Here’s a script to track your AdWords spend every hour of the day
Former Googler Daniel Gilbert shares a script from Brainlabs that will send you an email every hour with your AdWords spend.
The post Here’s a script to track your AdWords spend every hour of the day appeared first on Search Engine Land.
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Google testing ‘top rated’ shopping ads format for “best” searches
By now we should be used to Google experimenting with its results pages and ad formats, and well, we are, but it doesn’t stop a minor change from creating a frisson of excitement even when only about 0.5% of searchers in a single territory get to see them.
2 strategic opportunities for local service area businesses
Are you having a hard time ranking in Google’s local results as a service area business? If so, columnist Corey Barnett has some ideas for how to improve your visibility.
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The big picture guide to local SEO: ranking in 2016 & beyond
Columnist Marcus Miller provides a comprehensive look into ranking factors for local search, including negative ranking factors and ways to differentiate yourself from the competition.
The post The big picture guide to local SEO: ranking in 2016 &…
Google testing filter buttons for Shopping ads: Filter by local availability, top rated and more
The new test offers more opportunity for ad exposure beyond the product listing ad box and mobile carousel.
The post Google testing filter buttons for Shopping ads: Filter by local availability, top rated and more appeared first on Search Engine Land….
What is quality content?
Columnist Patrick Stox takes a comprehensive look at what Google might consider to be “quality content” and adds his own thoughts and tips based on his experience in the SEO industry.
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Google beats Apple to become world’s most valuable brand
Since 2011, Google and Apple have been competing to be the most valuable, according to Millward Brown Digital’s annual report. This year, Google is back on top.
10 ways to get ready for the new AdWords
Columnist Frederick Vallaeys explores the potential impact of some new AdWords features announced at the Google Performance Summit in May 2016 and discusses how to prepare for these changes.
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Softonic.com is hit with Google manual action for ‘thin content’
Software and app portal softonic.com has been on the receiving end of a manual action from Google, meaning the site’s visibility has … read more
Are related sitewide footer links the key to dominating Google?
A long, long time ago I was talking to Mike Grehan about search engine rankings. He used the term “the rich get … read more
Google launches AdWords conversion data import solution for Salesforce
Solution natively automates conversion data syncing between AdWords and Salesforce, a task currently handled by several Salesforce app partners.
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Google Expanded Text Ads: 10 things you need to know
Expanded Text Ads are coming to Google AdWords. Are you excited? But more importantly, are you ready? Expanded Text Ads were one … read more
Five of the most interesting search marketing news stories of the week
It’s Friday, and time for our weekly round-up of the week’s news in search marketing. Today we have the most expensive AdWords … read more
Can you manage your inventory with Google Shopping?
Contributor Andreas Reiffen shares how some companies are calculating yield values in order to better manage their inventory through competitive bidding.
The post Can you manage your inventory with Google Shopping? appeared first on Search Engine Land…
What does Meeker’s Internet Trends report tell us about voice search?
This week saw the publication of Mary Meeker’s annual Internet Trends report, packed full of data and insights into the development of … read more