Content Strategy Helper Tool – Version 3

Easily consolidate trending news from across the web, and find inspiration for your research topics quickly and easily:   Skip to Set-Up About This is our 3rd update of the Google Spreadsheets based Content Strategy Helper Tool. As you’ll see, we’ve completely reworked the tool and added a large number of new social sites, content […]

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Why Your Mobile & Geo Modifiers For Paid Search Aren’t Getting The Job Done

Columnist Andy Taylor of RKG shares enlightening data on mobile PPC performance by age and location.

The post Why Your Mobile & Geo Modifiers For Paid Search Aren’t Getting The Job Done appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Brand Social Media Profiles In Google’s Knowledge Graph

Brand Social Media Profiles In Google’s Knowledge Graph: How To Get There & What It Means for Marketers

If you’ve Googled some of your favorite brands lately, you may have noticed something new showing up in the results pages. As of early this year, Google has included brands’ social profiles outside of Google+ within the knowledge graph.…

The post Brand Social Media Profiles In Google’s Knowledge Graph appeared first on SeerInteractive.com.

How Medical Practices & Practitioners Should Set Up Google My Business

It’s common for multiple medical practitioners to work at a single location, so columnist Will Scott advises how to set up Google My Business so each practitioner is his or her own “brand.”

The post How Medical Practices & Practitioners Should Set Up Google My Business appeared first on…

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Google Webmaster Tools: Search Traffic

Following Thijs’ article on Search Appearance in Google Webmaster Tools, I wanted to talk to you today about the second section: Search Traffic. Although the common thread is search traffic, the subsection deal with a lot of different topics like search queries and links. In this article, we will explain all that can be found in these…

This post first appeared on Yoast. Whoopity Doo!

Google Webmaster Tools: Search Appearance

There are a lot of ways to check how your website’s doing these days. The most common one people use is probably Google Analytics. Google Analytics is definitely a great tool for monitoring your site. However, since the ‘not provided’ development, it’s become pretty hard to monitor your SEO efforts. And unfortunately, most tools that…

This post first appeared on Yoast. Whoopity Doo!

Site Speed & PPC Performance: Why You Can’t Ignore A Slow Site Anymore

SEO professionals have talked a lot about site speed since Google made it a ranking factor, but columnist Pauline Jakober says paid search marketers need to pay attention, too.

The post Site Speed & PPC Performance: Why You Can’t Ignore A Slow Site Anymore appeared first on Search Engine…

Please visit Search Engine Land for the full article.