Ranking First Is Good, But First With Prerender Is Better
How do you know when you’ve got a strong hold on the #1 ranking? Contributor Gene McKenna shows how Google Chrome may provide a clue.
The post Ranking First Is Good, But First With Prerender Is Better appeared first on Search Engine Land.
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AdWords Now Shows Up To 3 Business Locations In Google Mobile Search Ads
Google has made an update to AdWords location extensions that allows multiple locations to display in mobile search ads. When several business locations are nearby, users may see up to three locations in an ad. The extensions can display the street address and distance from the user’s current…
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Traffic Insights From Google Shopping Search Partners
Google recently started distributing Google Shopping campaigns to selected partners. Columnist Rebekah Schelfhout explores what impact, if any, this has had on advertisers.
The post Traffic Insights From Google Shopping Search Partners appeared first …
Search Arbitrage Accounts For Largest Percentage Of Ads Competing On Brand Trademarks
Brands are often struggling with other advertisers encroaching on their trademark terms in search ads. Sometimes brand trademarks are used by “friendly” advertisers such as resellers, but a study released today from BrandVerity shows that search arbitrage accounts for the majority of…
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October’s Google Analytics Blog Insights to Grow Your Business
Here’s your summary of what happened over on the Google Analytics blog and analytics in general in October, and how you, and your team, can take advantage of these developments. AdWords dynamic remarketing now available to advertisers across all verticals. The Gist: In June of 2013,AdWords rolled out dynamic remarketing to all clients that had […]
The post October’s Google Analytics Blog Insights to Grow Your Business appeared first on SEER Interactive.
How Google Is Using Dynamic Testing To Build Out The Knowledge Graph
Google is constantly testing new ways to answer user queries. Columnist Eric Enge has been watching these experiments closely and shares what he’s observed.
The post How Google Is Using Dynamic Testing To Build Out The Knowledge Graph appeared first …
Matt Cutts: Being Google’s “Lightning Rod” For Unhappy SEOs Might Not Be Productive
Last week, the head of Google’s web spam team Matt Cutts announced that he was extending his leave. Now, Cutts has opened up a bit more about it, further suggesting he won’t return. Cutts also suggested that having himself or anyone be a public face for Google in terms of publisher…
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What’s Ahead For Paid Search?
As SERPs become more intuitive and in-app ads increase, the nature of paid search is changing. Columnist Mona Elesseily discusses how such shifts can shape the future of paid search.
The post What’s Ahead For Paid Search? appeared first on Search Engine Land.
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Slow Google+ Upgrades + Pigeon = Bad Big Local Brand Rankings
Last week I posted some theories on why Google’s Pigeon update may have hurt the local rankings for some big local brands. While we have seen a lot of positive rankings improvements for our local clients, we have also heard of some large multi-location brands that got hit with 5-10% traffic losses. My take was […]
The post Slow Google+ Upgrades + Pigeon = Bad Big Local Brand Rankings appeared first on Local SEO Guide.
New AdWords Shopping Campaigns Report For Google Analytics Rolling Out
Today, Google announced that a new Shopping Campaigns report will start appearing in the AdWords section of Google Analytics. The report is rolling out globally over the next few weeks. The news comes along with the full release of Enhanced Ecommerce f…
Now Make Changes To AdWords Settings And Ad Extensions Across Multiple Campaigns
Following up on last month’s ad customizers news, which brought dynamic insertion to a whole new level, Google has launched bulk editing for campaign settings and ad extensions. Bulk editing eliminates the tedium of making adjustments to settings and extensions within the AdWords user…
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Google Confirm Penguin Update Still Rolling, IP Filtering, Algorithm Notices and More
A new post from www.davidnaylor.co.uk. BAZINGA!
The post Google Confirm Penguin Update Still Rolling, IP Filtering, Algorithm Notices and More appeared first on UK SEO Blog by Dave Naylor – SEO Tools, Tips & News.
New Google AdWords “Automated Extensions” Report Rolling Out
First, what are “automated extensions”? This is the new term for what were once known as “annotations” — Consumer Ratings and Seller Ratings which automatically populate in AdWords ads. Google said it is retiring the use of “annotations” and replacing it…
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Friday Infographic: Facts About Google You May or May not Know
It almost seems we have never been without Google. But Google is still a teenager. Yet so much has happened in Google’s live. A look at Google’s history in facts.
Post from Bas van den Beld on State of Digital
Friday Infographic: Facts About Google You May or May not Know
Google Enables Multiple AdWords Account Logins
Hear that? That is the communal sigh of relief echoing throughout the paid search world. The days of having several browsers open in order to manage multiple AdWords accounts simultaneously are finally over. Google announced a new workflow that allows …
Paid Search Roundup Q3 2014: From Performance Trends To Key Product Updates, What You Need To Know
The quarterly reports and earning statements are in. Overall, all signs point to continued global growth for paid search advertising in Q3. Here’s a look at performance results and the biggest announcements and changes to come from Google AdWords and Bing Ads in the third quarter 2014. What…
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4 Reasons Your Search And Display Ads Are Getting Fatigued
You invest a lot of time into your paid search campaigns, but how much is spent on refreshing your ad copy? Columnist Frederick Vallaeys, along with his guest David Greenbaum, discuss how to overcome ad fatigue for maximum impact.
The post 4 Reasons Y…
AdWords Scripts & Macros Users: Google Analytics Columns To Be Renamed In AdWords
Google has said it will be updating several of the Google Analytics reporting column names in AdWords to reflect the names as they appear in Analytics itself. If you use AdWords scripts or macros to automate reporting downloads, be prepared for the swi…
Why Did Google’s Pigeon Poop All Over Big Local Brands?
Many large, multi-location brands found that their traffic dropped after Google released its Pigeon algorithm. Columnist Andrew Shotland discusses why.
The post Why Did Google’s Pigeon Poop All Over Big Local Brands? appeared first on Search Engine Land.
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Optmyzr’s New Enhanced Scripts Tool Takes The Programming Out Of AdWords Scripts
AdWords scripts can be incredibly powerful for automating account management and reporting. The kicker for non-developers and even those mildly familiar with Javascript, is that setting up and managing AdWords scripts is often confounding. Even for pro…