New in Google PLAs: “Special Offers” filter & an ad that links to a new Shopping page layout
A new landing page on Google Shopping flows a lot like a product page on Amazon with product details, seller details, reviews, links to related items and more on a single page.
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Shopping campaigns: Play like every day is a holiday
What’s ahead for shopping ads this holiday season and beyond? Columnist Alexander Paluch recaps a session from SMX Advanced focusing on what search marketers need to know.
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Google’s Joris Merks on the importance of leadership for digital transformation
Joris Merks is Head of Digital Transformation, Northern Europe at Google, and works with companies to embed digital-first thinking into their strategies.
Google’s Keyword Planner tool just became even more inaccurate
You’re probably familiar with the Keyword Planner tool, which is one of the best sources we have to spot opportunities and make the business case for an investment into paid or organic search campaigns.
Ask The SEOs at #SMXAdvanced TL;DR w @GregBoser @OilMan @lauralippay & Adria Kyne
SearchEngineLand just posted my transcript of the Ask The SEOs session from last week’s SMX Advanced 2016. I started reading it to make sure I had accurately represented the conversation and it occurred to me there were some real gems in there that might benefit from being summarized here. I also loved the shot I […]
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Why Google is mining local business attributes
What are business attributes, and why should local businesses care? Columnist Adam Dorfman explores.
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How do people view search engine results pages?
The F-shaped pattern has been the commonly understood way in which web users browse sites and search results.
Google opens Customer Match to Shopping Campaigns
Advertisers will be able to retarget customers with product listing ads.
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Google’s Bigger Plan For The Mobile Web: Firebase, Deep Linking & Instant Apps
What Firebase Analytics, Deep Linking and Instant Apps tell us about where the mobile web heading. With all the recent announcements from Google I/O 2016 regarding the app universe, could Google be hinting on their intentions of the future of the mobile web? Deep Linking When Google announced deep linking in 2013, their mission was […]
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The right way to get dynamic with Google AdWords
Want to create more personalized, more effective search ads? Columnist Todd Saunders discusses four dynamic ad varieties and how to make them work for you.
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Google’s Sundeep Jain on the Expanded Text Ad roll out, device bidding, similar audiences & more
During a keynote discussion at SMX Advanced, Jain shared insights on how Expanded Text Ads will roll out and what advertisers should be working on ahead of the holidays.
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RLSA and Customer Match: using smart segmentation for big wins
So we all know about RLSA (retargeted lists for search ads) and its ability to use Customer Match, but how many of us are actually taking advantage of it?
Five brief but helpful tips for Google AdSense placement
And now that 21% of internet users globally only use their smartphone to access the internet, spurring Google to strengthen its mobile-friendly algorithm, it’s critical for all businesses to optimise their advertising for mobile.
Bridging the gaps in the Google My Business API
Each update to the Google My Business API makes life easier for those of us managing locations at scale, but columnist Brian Smith notes that gaps in the automation process have yet to be addressed.
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Five most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Fishing for B2B success: How to use AdWords to “land a big one”
Like fishing, refining your AdWords campaign takes time and patience. Columnist Jacob Baadsgaard outlines his process for catching big leads in B2B.
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Google enters the Artificial Intelligence race with Magenta
Google recently released Magenta, a computer based system that has the ability to create pieces of music.
Reverse Engineering Google’s Local Search Algorithm
Hey Everyone! Andrew and I are about to go onstage and present the results of our 2016 Local SEO Ranking Factors study at SMX Advanced. This study is the largest quantitive look at Google My Business ranking factors done in Local SEO. We hope it can help provide direction on how to prioritize your Local […]
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Big changes to device bidding In AdWords: What could they mean for your accounts?
Columnist Laura Collins discusses the impact of individual device bid adjustments in AdWords, an upcoming change recently announced during Google Performance Summit in San Francisco.
The post Big changes to device bidding In AdWords: What could they m…
Five insights your paid search team should be stealing from organic
Google Analytics recently added Search Console reports to help analyze incoming search traffic. Columnist and Googler Matt Lawson explains how you can use this change to improve your paid search performance.
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