Why You Need To Make Dynamic Copy An Integral Part Of Your 2015 PPC Strategy
As we head into 2015, advertisers and searchers are both suffering ad fatigue. Part of this fatigue has to do with the current state of paid search, including which features are considered necessary. The other part has to do with advertisers not adapti…
What I Learned In AdWords Can Help You
I once moderated a focus group for Google where we split the participants into two groups: small agencies and large agencies. One key difference I saw between the groups was their willingness to share best practices. The small agencies seemed reluctant…
2014 Year In Review: A Look Back On What Happened With SEO
Every year, we say how much has changed in the industry – and every year, we’re right. It never ceases to amaze me how much SEO constantly refines itself to more sophisticated Google guidelines and smarter, savvier searchers. Think about it: Since 2011, Moz has counted more than 83…
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Google Partners Adds Certification For Shopping Campaigns
New exam allows AdWords practitioners to become certified in managing Google Shopping campaigns.
The post Google Partners Adds Certification For Shopping Campaigns appeared first on Search Engine Land.
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To Prove Online-To-Offline Impact, Google Rolls Out “Store Visits” Metric In AdWords
Measures impact of search ads on in-store traffic as part of AdWords Estimated Total Conversions.
The post To Prove Online-To-Offline Impact, Google Rolls Out “Store Visits” Metric In AdWords appeared first on Search Engine Land.
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Connecting AdWords Scripts & The Advanced Calendar API
In this helpful how-to, columnist Russell Savage explains how to integrate Google Calendar with AdWords to monitor your campaign start and end dates.
The post Connecting AdWords Scripts & The Advanced Calendar API appeared first on Search Engine Land.
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Google Releases Update To AdWords Editor Version 11 With CTR Bug Fix
Fix comes just a week after the initial roll out.
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New Widget In AdWords Makes Countdown Copy Easy
Quickly set up dynamic countdowns in ads without having to type variable strings.Quickly set up dynamic countdowns in ads without having to type variable strings.
The post New Widget In AdWords Makes Countdown Copy Easy appeared first on Search Engine…
2014, The Year Google Display Network Grew Up: Will SEMs Embrace It?
This was a huge year for AdWords changes. There has been ample attention given to many of the flashier new feature releases in 2014. There have also been many small changes that barely got a mention; many of those smaller, under-hyped updates were related to Google Display Network (GDN) targeting….
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Google Revamps AdWords For Video Reporting
Intended to save users time by incorporating data once housed only in YouTube Analytics.
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Goodbye Frequent Flyer Miles: Google Saying No Credit Cards For Large AdWords Customers
Large Customer Sales accounts will be transitioned to invoicing.
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Google Overhauls AdWords Editor: Version 11 Released Globally
Editor now supports more bulk editing features and enables side-by-side window viewing.
The post Google Overhauls AdWords Editor: Version 11 Released Globally appeared first on Search Engine Land.
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Google Reveal Penguin Update Is Now “Continuous”
A new post from www.davidnaylor.co.uk. BAZINGA!
The post Google Reveal Penguin Update Is Now “Continuous” appeared first on UK SEO Blog by Dave Naylor – SEO Tools, Tips & News.
AdWords VP To Host Year-End Livestream, Promises “Announcement You Won’t Want To Miss”
On Wednesday, December 10, Vice President of Product Management for AdWords, Jerry Dischler, will host a 30-minute livestream to recap the AdWords events of 2014. Based on the announcement, there will be an emphasis on app promotion ads, mobile attribu…
Report: US Mobile Search Spend Expected To Overtake Desktop Next Year
Starting next year marketers in the US will spend more on mobile search — both PPC ads and SEO – than on desktop, according to a new report from digital research firm, eMarketer. Just last year, the firm estimates, less than a quarter of search spend went to mobile. The report suggests…
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Glimpses Of The Future: 10 Fringe SEO Predictions For 2015
It’s that wonderful time of year when blogs and social media are cluttered with predictions of what the new year will bring. Whether it’s Social Media Predictions for 2015, How SEO Will Change in 2015, or the catch-all Digital Marketing Trends in 2015, it’s all been done – many…
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Was Your Site Hit By Panda Or Penguin? This Flowchart May Help You Find Out.
Columnist Janet Driscoll Miller has put together this handy flow chart to help you determine if your site has been hit by one of Google’s infamous algorithm updates.
The post Was Your Site Hit By Panda Or Penguin? This Flowchart May Help You Find Out….
Paid Search Revenue Gains Outpaced Retailer Ad Spend On Black Friday, Cyber Monday
Over the Thanksgiving week, retailers increased ad spend on paid search by 49 percent compared to 2013, according to new data from Kenshoo. On the biggest shopping days — Thanksgiving, Black Friday and Cyber Monday — revenue increases outweighed the jump in ad spend from the previous…
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Google Webmaster Hangout Takeaway – Tabbed Content Issues Explained, How to Handle Mobile Pages and More…
A new post from www.davidnaylor.co.uk. BAZINGA!
The post Google Webmaster Hangout Takeaway – Tabbed Content Issues Explained, How to Handle Mobile Pages and More… appeared first on UK SEO Blog by Dave Naylor – SEO Tools, Tips & News.
SEMrush Partnership Improves SERP Preview Tool
About three years ago, we developed an intuitive tool that allows users to visualise how a web page would appear in Google’s search results. With nearly 4,000 happy users and a five star rating, SERP Preview Tool will now display revealing organic keyword data.…
The post SEMrush Partnership Improves SERP Preview Tool appeared first on DEJAN SEO.