YouTube Keyword Tool Sunsets: Replaced By AdWords Display Planner Tool
The YouTube keyword tool has been shuttered for good. The company announced it would sunset on September 1st in favor of the Display Planner’s AdWords for video keyword suggestions. Users must have an AdWords account to access the Display Planner. Google began alerting users that the tool…
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Survey Reveals Google RLSA Performance Benchmarks & The Promise Of Cross-Channel Retargeting
Contributor Matt Ackley shares insights gleaned from a survey of 224 marketers about their retargeting practices and performance.
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AdWords Callout Ad Extensions Roll Out, Offer More Text In Search Ads
Today, Google announced the roll out of callouts, a new ad extension in AdWords that allows advertisers to show off unique offers and benefits of their sites, products and services with an additional line of text in their ads. Advertisers can use callouts to promote free shipping,…
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Another Carousel Replacement Being Tested?
It looks like Google is testing yet another carousel replacement. This time it’s with the different “Points of Interest” searches in specific geos. This one looks different then the previous “new” carousel replacement that we had seen. So for those of you keeping score at home there are currently 3 carousels/replacements out there: 1) The […]
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Demystifying The Knowledge Graph
Columnist Barbara Starr explains the power of the newly extended Knowledge Graph and how to leverage semantic technology for better search visibility.
The post Demystifying The Knowledge Graph appeared first on Search Engine Land.
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Google Rolling Out Consolidated Billing For AdWords MCC Users
Over the weekend, Google announced the roll out of Consolidated Billing for AdWords users managing multiple accounts through an MCC (My Client Center). The new billing system combines invoices for several accounts into one. Consolidated Billing will re…
Google Kills Authorship in SERPs after Realising It Wasn’t Useful
A new post from www.davidnaylor.co.uk. BAZINGA!
The post Google Kills Authorship in SERPs after Realising It Wasn’t Useful appeared first on UK SEO Blog by Dave Naylor – SEO Tools, Tips & News.
Google Allows Store-Exclusive “Nearby” Product Listing Ads On Desktop
The ability to advertise locally-available products on Google via local product listing ads on mobile and desktop devices has been available since last fall. However, only on mobile devices could retailers promote items that were just available in-stor…
THE TOP 5 USES FOR THE REL=AUTHOR TAG
1. Stick under wobbly table legs 2. Supplement for low carb diets 3. Bitcoin alternative 4. Keep kids occupied at restaurants 5. Wrap dead fish http://searchengineland.com/goodbye-google-authorship-201975
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SEER PSA: Check Your GDN Magazine Ads
Though it may seem like forever ago in paid-search land, back in May Google changed all text ads on the display network to ‘magazine display ads’. Three months later, you are probably asking- why should I care? What do they look like again? Here is what Google sent out as an example of the new […]
DoubleClick Search Announces New Google Shopping Campaigns Tools For Retailers
Today Doubleclick Search launched three new reporting and optimization tools for for retailers using the DoubleClick Search Commerce Suite. Designed for Google’s Shopping Campaigns, which take effect on August 31, new Adaptive Shopping campaigns structures product groups based on similar…
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A Hack to Track Local Carousel Traffic
Proving the fruit of your labor can sometimes be tricky for anyone working to increase local visibility for a client. If the business is in the local pack, that’s one thing. But if a business appears in the local carousel, things get less clear because they’re ranked horizontally instead of vertically. And even if you […]
The Google Shopping Campaigns Countdown Is On: Transition Surprises And Tips From The Experts
Tick tock, we’re in the final countdown before the big transition from traditional product listing ad (PLA) campaigns to Shopping Campaigns in Google AdWords at the end of the month. Considering PLAs now can account for 40 percent or more of a merchant’s paid search traffic, getting the…
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AdWords Adds Single Currency Reporting For Conversion Values
AdWords advertisers that accept multiple currencies on their sites or apps can now track ad-driven conversion values in a single currency. The change means sales will be converted into the same currency as the billing settings in an AdWords account. Ad…
If Account-Level Quality Score Doesn’t Exist, Can It Really Hurt Your AdWords Program?
Google has continually denied that an account-level Quality Score exists — yet this unseen metric still seems to have an impact on AdWords performance.
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Google Says HTTPS Is A Ranking Signal, But It’s Not Really
Is it worth it for webmasters to switch to HTTPS in light of Google’s recent announcement?
The post Google Says HTTPS Is A Ranking Signal, But It’s Not Really appeared first on Search Engine Land.
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New AdWords “Conversions For Optimization” Setting Puts Focus On Key Actions
Google is rolling out a new Conversions for Optimization setting in AdWords over the next couple of weeks that isolates a conversion action for reporting and bid automation. With the Conversions for Optimization setting enabled, you’ll now be able to set bid strategies for specific conversion…
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Tips For A Successful PPC Account Takeover
When you’re taking on an existing account, perform these important checks to ensure you start off on the right track.
The post Tips For A Successful PPC Account Takeover appeared first on Search Engine Land.
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Google Launches Ability To Track “Website Call Conversions” In AdWords
Today, Google launched a what’s likely to become a popular new feature for many AdWords advertisers. Website call conversions allow advertisers to track calls that occur after a user arrives on a web site from an ad click. A code snippet dynamically inserts a Google forwarding number on the…
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Reaction to AdWords Close Variant Changes
This week Google announced another big AdWords change that will soon impact campaigns, but this time the change is a bit more familiar. Starting in late September, Google will apply close variant keyword matching to all exact and phrase match keywords. Close variant matching is already an optional setting (which will now be mandatory) within […]