What Can Businesses Do About The Knowledge Graph Dominating Search Results?
The expansion of Google’s Knowledge Graph may threaten the volume of organic search traffic to websites. Columnist Nate Dame explains what’s changing and what marketers should do about it.
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Google to Acknowledge Mobile Friendly Factors in New Algorithm Update
A new post from www.davidnaylor.co.uk. BAZINGA!
The post Google to Acknowledge Mobile Friendly Factors in New Algorithm Update appeared first on UK SEO Blog by Dave Naylor – SEO Tools, Tips & News.
The Hardest AdWords Quiz You’ll Ever Take
You think you’re an AdWords expert, but we’re betting you can’t score 100% on columnist Larry Kim’s quiz!
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Study: Google Now Displays Rich Answers For 19.45% Of Queries
Rich answers are now displaying for targeted queries at a rate or 19.45% for targeted queries, according to a new study by Stone Temple Consulting.
The post Study: Google Now Displays Rich Answers For 19.45% Of Queries appeared first on Search Engine …
How To Use Fetch As Googlebot Like An SEO Samurai
For those of you not familiar with this feature in Google Webmaster Tools, contributor John Lincoln explores its capabilities in depth.
The post How To Use Fetch As Googlebot Like An SEO Samurai appeared first on Search Engine Land.
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No Whammies! Google To Test Social Casino Game Ads
Ads to appear across Google ad networks including mobile apps, search, display and video.
The post No Whammies! Google To Test Social Casino Game Ads appeared first on Search Engine Land.
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Google Gives Businesses More Photo Control With My Business Upgrade
New photo section includes the ability to choose between profile, logo and cover images as display for maps and search.
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AdWords Spring Cleaning Coming: Detritus Be Gone, But You’ll Have to Think Before You Remove
Unused ads, ad groups and campaigns will be deleted and “remove” will be a permanent move across the board.
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It’s A Trap! Avoid These 4 Pitfalls In Paid Search
Search engine marketing has improved vastly since its early days, but columnist Jared Del Prete notes that advertisers still make some of the same mistakes.
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Optimizing For The Google Quick Answers Box
Columnist Jim Yu of BrightEdge and Kirill Kronrod of Adobe share tips for getting your content featured in Google’s Quick Answer box.
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January’s Google Analytics Blog Insights to Grow Your Business
Here’s your summary of what happened over on the Google Analytics blog, and in the analytics industry in general, in January and how you and your team can take advantage of these developments.
1. Boost Conversions by Infusing Google Remarketing with Marketo Real-Time Personalization
Who Should Care: Advertisers, large e-commerce businesses
Level of complexity: Advanced
The Gist:
- On January 15th Marketo hosted a Google sponsored webinar
- The webinar details the importance of real-time personalization for marketing results
- The webinar was performed by Google’s Dan Stone, Marketo’s Mike Telem and Mike Tomita
- Real examples of successful cases: via http://www.marketo.com/webinars/real-time-personalization/
Your Action Items: You can watch the webinar here and download the slides here.…
The post January’s Google Analytics Blog Insights to Grow Your Business appeared first on SeerInteractive.com.
New ‘Call-Only’ Ad Types Arrives In Google AdWords To Make Mobile Easier
A new ad type will give mobile-centric marketers the ability to set up phone call conversion only campaigns.
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Google Mobile Search Put Publishers’ Content In Carousels
Now users can quickly scan topic-based content from single sources on mobile devices.
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3 New AdWords Automations You Can’t Afford To Miss
Columnist Frederick Vallaeys discusses some exciting recent developments in the world of AdWords scripts.
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Google Say Avoid Link Building – It Can Do More Harm Than Good… Really?
A new post from www.davidnaylor.co.uk. BAZINGA!
The post Google Say Avoid Link Building – It Can Do More Harm Than Good… Really? appeared first on UK SEO Blog by Dave Naylor – SEO Tools, Tips & News.
Boost Shopping CTR with Simple Feed Optimization
Over the past two months, we have been working with clients to update their product feeds with one quick change: front-loading product titles with their brand name. For example, assuming CompanyA is our client, products like “Women’s Reversible 3-in-1 Jacket” would become “CompanyA Women’s Reversible 3-in-1 Jacket.”
In the example below, the ads have been manipulated to demonstrate the change as you can see the insertion of the brand name “Seer Interactive” into the product title in the second ad.…
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AdWords Scripts Bulks Up With Bulk File Uploads
AdWords scripts now support bulk uploads to your accounts, and columnist Russell Savage shows how you can use this new functionality to create campaigns, modify accounts and more.
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Here’s An AdWords Script That Will Let You A/B Test Anything
Columnist Daniel Gilbert wasn’t satisfied with AdWords’ native A/B testing capabilities, so he and his team wrote a script.
The post Here’s An AdWords Script That Will Let You A/B Test Anything appeared first on Search Engine Land.
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Jewelry Advertisers Spending More On PLAs (Both Mobile & Desktop) Than Text Ads
Ahead of Valentine’s Day, AdGooroo has released data on the top jewelry advertisers on Google and the keywords that grab their budgets.
The post Jewelry Advertisers Spending More On PLAs (Both Mobile & Desktop) Than Text Ads appeared first on Search Engine Land.
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SMBs Divided On The Effectiveness Of Google My Business
Columnist Myles Anderson digs deeper into BrightLocal’s 2014 SMB Internet Marketing Survey to learn more about the attitudes of small and medium sized businesses.
The post SMBs Divided On The Effectiveness Of Google My Business appeared first on Searc…