The Post-Google Local Survival Guide
Ask any local SEO worth their salt, and they will tell you that the Pigeon algorithm update has been a kind of big shift in local search results. Traditionally, when an algorithm update causes a major shift in the SERPs, SEOs adjust their strategy and tactics accordingly. Consider this: we had a…
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Supercharge your Adwords Ads with Ad Customizers
Get the most from your Adwords ad text this holiday season with Ad Customizers.
Post from Arianne Donoghue
Ahead Of Black Friday, Google Adds Shopping Details For Mobile Users
Google says that shopping searches from smartphones have increased 3.5 times compared to last year and that Google Shopping is already sending more mobile traffic to retailer sites than it did during the first week of December last year. To capitalize …
Learning SEO From Google Employees
What do local marketers really need to know about SEO? Columnist Chris Marentis discusses some tips that come straight from the horse’s mouth.
The post Learning SEO From Google Employees appeared first on Search Engine Land.
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Google Will Ignore ‘Click To Expand’ and Tabbed Content
A new post from www.davidnaylor.co.uk. BAZINGA!
The post Google Will Ignore ‘Click To Expand’ and Tabbed Content appeared first on UK SEO Blog by Dave Naylor – SEO Tools, Tips & News.
Google Keyword Planner Now Shows Conversion Estimates
Google announced today that conversion estimates have been added to the Keyword Planner tool in AdWords. Google will use an account’s historical conversion data, or users can enter their own conversion rates and conversion values to see how bid changes might impact metrics such as estimated…
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Want Links? Be A Jerk!
Columnist Bryson Meunier discusses some of the problems inherent in Google’s view of a link as an endorsement for another site.
The post Want Links? Be A Jerk! appeared first on Search Engine Land.
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20 Ways B2B SEOs Can Leverage Schema.org Markup
Structured data markup can improve search visibility, yet few websites use it. Columnist Derek Edmond provides tips for B2B marketers on how to get started.
The post 20 Ways B2B SEOs Can Leverage Schema.org Markup appeared first on Search Engine Land….
Google Adds New Shopping Campaigns Tools: Auction Insights, Diagnostics Tab And More
Strange things happen during the holiday shopping frenzy — search queries sky rocket and inventory fluctuates as demand surges on certain days. Managing spikes in search volume on brand and product queries and ensuring product feeds accurately reflect inventory pose particular challenges….
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Google Shopping Merchant Promotions Roll Out To More Countries
Just ahead of the holiday frenzy, Google is expanding Merchant Promotions to the United Kingdom, Germany, France, Australia and India. Launched in the U.S. in 2012, Merchant Promotions allow advertisers to show promotion code offers alongside their product listing ads in search as well as their…
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AdWords’ New Demographics Charts Offer Visual Insights On Age, Gender & Parental Status
The Demographics tab under the Display Network section in AdWords now displays charts on gender, age and parental status for campaigns running on the display network, including retargeting campaigns. The Demographics tab began rolling out last month. T…
Local Directories May Survive Google’s New Local Knowledge Pack
Last week, Google started to switch out its local Carousel results for a new set of mobilish-type pack results that appear to rely heavily on its local Knowledge Panels, so let’s call it a Knowledge Pack, or “K-Pack”, for the purposes of this post. In his seminal post Some Thoughts On The New Pak Results […]
The post Local Directories May Survive Google’s New Local Knowledge Pack appeared first on Local SEO Guide.
Replace (Not Provided) With Behavioural Analysis & Fuzzy Matching To Boost SEO
Worried about your site’s bounce rate? Columnist Chris Liversidge details how to identify and fix problem pages using Google Analytics and Webmaster Tools.
The post Replace (Not Provided) With Behavioural Analysis & Fuzzy Matching To Boost SEO app…
58% Of Local Marketers Will Change Tactics After Pigeon Update
There has been much expert analysis and published research into the impact of Google’s Pigeon Update. In this post, I am going to share the results of some recent polls we conducted with attendees on a recent InsideLocal webinar, the topic of which was “The Impact of Pigeon.”…
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Buried Gems: 6 Important AdWords Reports You’ve Never Heard Of
Every paid search marketer has their “pet” reports. Some are obsessed with quality score, others with queries, and some chase sheer numbers of active keywords. Over the years, I’ve developed a set of “go to” reports where I always find meaningful insights and account…
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AdWords Glitches? Google Says Shopping Campaigns Access Issues Have Been Fixed
Paid search management is demanding enough without platform connectivity issues. Over the past weeks, several AdWords users have taken to Twitter to complain about ongoing issues with what’s come to be known as the “red bar of death”. The red banner looks like this: Last week,…
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SEO & SSL: A Conversation With Jon Henshaw Of Raven Tools
Google says it will boost rankings for HTTPS sites, but, in an interview by contributor Clark Buckner, Henshaw recommends SEOs hold off.
The post SEO & SSL: A Conversation With Jon Henshaw Of Raven Tools appeared first on Search Engine Land.
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Google Debuts New Look For Hotel Booking Ads As The Carousel Disappears
The grand, awkward Carousel experiment appears to be coming to an end — for local listings at least. Google is abandoning the Carousel of horizontal listings that appeared at the top of local search results for hotels, restaurants and a few other verticals. With the changes, Google is now…
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More Detailed Reporting Rolling Out For AdWords Flexible Bid Strategies
This week, Google is rolling out new reporting updates for AdWords flexible bid strategies such as Target CPA and Enhanced CPC. Bid strategy reporting can be found in the Shared Library. Reporting at the strategy level provides a dashboard view of key performance metrics such as conversions,…
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In A Big Shift, Google’s Latest Ad Test Drives Users To Google Shopping, Not Advertisers’ Sites
Google is experimenting with a new format for Google Shopping ads, this time on brand searches. The example shown above showcases products from jeweler David Yurman by category — rings, bracelets, necklaces and earrings — on a search for the brand. This screen shot was sent to Search…
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