Google Webmaster Tools: Search Traffic
Following Thijs’ article on Search Appearance in Google Webmaster Tools, I wanted to talk to you today about the second section: Search Traffic. Although the common thread is search traffic, the subsection deal with a lot of different topics like search queries and links. In this article, we will explain all that can be found in these…
This post first appeared on Yoast. Whoopity Doo!
Download Legacy PLA Product Target Data Prior To March 23
Google will be removing auto target tab data from old product listing ad campaigns.
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Google Webmaster Tools: Search Appearance
There are a lot of ways to check how your website’s doing these days. The most common one people use is probably Google Analytics. Google Analytics is definitely a great tool for monitoring your site. However, since the ‘not provided’ development, it’s become pretty hard to monitor your SEO efforts. And unfortunately, most tools that…
This post first appeared on Yoast. Whoopity Doo!
Site Speed & PPC Performance: Why You Can’t Ignore A Slow Site Anymore
SEO professionals have talked a lot about site speed since Google made it a ranking factor, but columnist Pauline Jakober says paid search marketers need to pay attention, too.
The post Site Speed & PPC Performance: Why You Can’t Ignore A Slow Site Anymore appeared first on Search Engine…
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PLAs Drove 56 Percent Of Non-Brand Google AdWords Clicks In Q4 [RKG]
Click share also rose on Bing’s product ads, doubling from Q3.
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Automatic AdWords Currency Conversion Now Enabled In Google Analytics
Advertisers that use a different currency in AdWords and Analytics will now be able to easily compare cost data in Analytics.
The post Automatic AdWords Currency Conversion Now Enabled In Google Analytics appeared first on Search Engine Land.
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December’s Google Analytics Blog Insights to Grow Your Business
Here’s your summary of what happened over on the Google Analytics blog, and the Analytics industry in general, in December and how you and your team can take advantage of these developments.
1. With Google Analytics Premium and DoubleClick: Matalan increases conversion rate by 28%
Who Should Care: eCommerce businesses, web marketing practitioners
The Gist:
- A leading UK retailer, Matalan, linked Google Analytics Premium and DoubleClick Campaign manager to understand digital marketing channels better.
…
The post December’s Google Analytics Blog Insights to Grow Your Business appeared first on SeerInteractive.com.
The Secret To AdWords Success, Told By A Former Googler
Want the inside scoop on how columnist and former Googler Frederick Vallaeys manages his AdWords campaigns? Check out his Checklist for AdWords Success!
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This Small Business Redesigned Its Website & You Won’t Believe What Horrible SEO Thing Happened Next
Columnist Andrew Shotland took on a client who’d lost rankings as a result of a site redesign. Here’s what he did to help them recover.
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Ability To Share Ads Via AdWords Shared Library Is Going Away
Feature will be eliminated on February 11th.
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Here’s An AdWords Script That Lets You Optimize Bids Every Hour Of The Day
Columnist Daniel Gilbert shares Brainlabs’ AdWords script that lets you set 24 different hourly bid multipliers, 7 days a week.
The post Here’s An AdWords Script That Lets You Optimize Bids Every Hour Of The Day appeared first on Search Engine Land.
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Google Results For “Car Insurance” Could Look Different Very Soon
As Google prepares to get into the car insurance business, those search results will get a shake up seen in other verticals
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Google France Homepage Goes “Je Suis Charlie” In Memory Of Charlie Hebdo Victims
Google France homepage now displaying “Je Suis Charlie” badge to honor victims of the Charlie Hebdo massacre.
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AdWords Reach Reporting Moves To The Campaigns Tab
Change brings more flexibility to reach and frequency reporting for display campaigns.
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AdWords Scripts For Every Level: Part 4, A Real World Use Case (Free Script Included)
Still trying to figure out real world, practical applications for Scripts? This post is for you.
The post AdWords Scripts For Every Level: Part 4, A Real World Use Case (Free Script Included) appeared first on Search Engine Land.
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Connecting Paid Search Spend to In Store Visits
As PPC experts we understand the value that our work brings to our clients. Even if it doesn’t directly or initially correlate with a lead or conversion, we know that its valuable. When Google first introduced Estimated Total Conversions back in October of ‘13, I know a ton of PPC marketers were super excited like: […]
The post Connecting Paid Search Spend to In Store Visits appeared first on SEER Interactive.
AdWords Scripts For Every Level: Part 2, Intermediate Tips For Editing & Troubleshooting
This is the second in a three-part series on using AdWords Scripts. In the first part we covered how to read scripts. In part two, we go beyond the very basics and look at some of the issues that new scripts users run into. I asked scripts whizzes, Fre…
5 Incredibly Practical Reasons To Do PPC In 2015
The competition for visibility in the search results is fierce, which is all the more reason that big brands should stake their claim as a presence to be reckoned with online. Alongside search engine optimization, pay-per-click (PPC) can garner more real estate for your brand on the results…
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AdWords Scripts For Every Level: Part 1, Learning How To Read Scripts
A primer on the fundamentals of Google AdWords scripts.
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Why You Need To Make Dynamic Copy An Integral Part Of Your 2015 PPC Strategy
As we head into 2015, advertisers and searchers are both suffering ad fatigue. Part of this fatigue has to do with the current state of paid search, including which features are considered necessary. The other part has to do with advertisers not adapti…