SMX Advanced recap: Advanced Google App Deep Linking
How do you get your app content into Google Search results, and what are the benefits of doing so? Contributor Eric Enge summarizes an SMX Advanced panel on deep linking and app indexing.
The post SMX Advanced recap: Advanced Google App Deep Linking a…
HTTPS websites account for 30% of all Google search results
As of late June, 32.5% of page one Google results now use the https: protocol, according to a new study from Moz.
What Advanced SEOs Should Know From The Google Raters Guidelines (SMX Advanced Recap)
During this SMX Advanced session, panelists discussed what SEOs need to know about Google’s Search Quality Rating Guidelines, created for the human beings who double-check that the Google algorithm is performing as designed. Columnist Joy Hawkins recap…
Do you really know how much you’re bidding?
Columnist Frederick Vallaeys shares a handy AdWords script that generates a spreadsheet of your base bids with the actual min and max possible values based on your various bid modifiers.
The post Do you really know how much you’re bidding? appeared first on Search Engine Land.
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How paid and organic SEO results overlap in 2016
For the first time ever, mobile searches on Google exceeded desktop. To account for this massive shift, Google has made some of the most drastic changes to search results in years.
The 10+ biggest things to happen in PPC so far in 2016
Big text ad changes, a revival of device bidding, and LinkedIn possibilities are among the announcements that hold big implications for search marketers.
The post The 10+ biggest things to happen in PPC so far in 2016 appeared first on Search Engine L…
The ABC of Google Quick Answers
The number of results that had an answer box went from just over 20% in December 2014 to more than 30% in May 2016Google is increasing the number of queries that receive a Google Quick Answer box. The number of results that had an answer box went from just over 20% in December 2014 to more than 30% in May 2016.
Five most interesting search marketing news stories of the week
Look, I’ll level with you, I’ve pretty much just spent the week staring open mouthed at the internet while one more UK political crisis collapses into the next. You probably have too.
Stop Believing Google Search Console’s Sitemap Indexation Report
We often get asked why Google is not indexing the URLs in a client site’s XML sitemaps. There are plenty of reasons why Google may be ignoring these sitemaps. For example: Sitemap URLs don’t work URLs in the sitemaps redirect/don’t work/timeout, etc URLs in the sitemaps are not linked in the UI or are generally […]
The post Stop Believing Google Search Console’s Sitemap Indexation Report appeared first on Local SEO Guide.
Google says Dynamic Search Ad targeting will soon get better
Query matching set to improve over several months.
The post Google says Dynamic Search Ad targeting will soon get better appeared first on Search Engine Land.
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What the heck is going on with Google Keyword Planner?
Technical glitches and close variants (sometimes) come to Keyword Planner
The post What the heck is going on with Google Keyword Planner? appeared first on Search Engine Land.
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Dr. Pete’s Guide to Changing Google SERPs at SMX Advanced
I had the opportunity to cover Dr. Pete’s talk at SMX Advanced for Search Engine Land (Andrew isn’t the only one who can repost his content). But seriously, I think the talk was really important for people in all aspects of the SEO space. It’s easy to get carried away with doom and gloom when it comes […]
The post Dr. Pete’s Guide to Changing Google SERPs at SMX Advanced appeared first on Local SEO Guide.
SMX Advanced recap: Dr. Pete’s Guide To The Changing Google SERPs
How have the SERPs changed in recent years, and what’s on the horizon? Contributor Dan Leibson summarizes Dr. Pete Meyers’ presentation from SMX Advanced 2016.
The post SMX Advanced recap: Dr. Pete’s Guide To The Changing Google SERPs appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Why you may need to be aware of booby traps when hiring a new SEO
The online marketing world can be somewhat of a wild west in many regards, with SEO at the center of the chaos.
Leverage the power of IBM Watson in your AdWords campaigns
Columnist Russell Savage shows how you can integrate information from IBM Watson’s API into your AdWords scripts to get keyword information from webpages.
The post Leverage the power of IBM Watson in your AdWords campaigns appeared first on Search Eng…
New in Google PLAs: “Special Offers” filter & an ad that links to a new Shopping page layout
A new landing page on Google Shopping flows a lot like a product page on Amazon with product details, seller details, reviews, links to related items and more on a single page.
The post New in Google PLAs: “Special Offers” filter & an ad that links to a new Shopping page layout appeared…
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Shopping campaigns: Play like every day is a holiday
What’s ahead for shopping ads this holiday season and beyond? Columnist Alexander Paluch recaps a session from SMX Advanced focusing on what search marketers need to know.
The post Shopping campaigns: Play like every day is a holiday appeared first on…
Google’s Joris Merks on the importance of leadership for digital transformation
Joris Merks is Head of Digital Transformation, Northern Europe at Google, and works with companies to embed digital-first thinking into their strategies.
Google’s Keyword Planner tool just became even more inaccurate
You’re probably familiar with the Keyword Planner tool, which is one of the best sources we have to spot opportunities and make the business case for an investment into paid or organic search campaigns.
Ask The SEOs at #SMXAdvanced TL;DR w @GregBoser @OilMan @lauralippay & Adria Kyne
SearchEngineLand just posted my transcript of the Ask The SEOs session from last week’s SMX Advanced 2016. I started reading it to make sure I had accurately represented the conversation and it occurred to me there were some real gems in there that might benefit from being summarized here. I also loved the shot I […]
The post Ask The SEOs at #SMXAdvanced TL;DR w @GregBoser @OilMan @lauralippay & Adria Kyne appeared first on Local SEO Guide.