Five of the most interesting SEM news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Searchmetrics now shows where your app appears in App Packs
Also new: rankings for app ads, unique keywords on a page, and the release of the Visibility Guard to protect against errors affecting ranking
The post Searchmetrics now shows where your app appears in App Packs appeared first on Search Engine Land.
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The Joy of Micro UX: 18 delightful examples
What is micro-UX? Micro-UX refers to the tiny interactions with a website or app that are designed to delight the user, by … read more
Google makes AdWords Products tab more useful for Shopping campaigns
In addition to new Products columns, inventory data comes to the Products group tab, and Reports Editor gets Shopping attributes.
The post Google makes AdWords Products tab more useful for Shopping campaigns appeared first on Search Engine Land.
Plea…
When is a search engine not a search engine? When it’s Google, says the EU
Does the new definition actually mean anything for the search engine industry? I highly doubt it. The current players in the search engine market have spent years refining their methods, and aren’t going to suddenly change tack because of an already fairly unpopular EU directive.
Google makes movie showtime links to Fandango more prominent in mobile search
The change is now appearing on both iOS and Android.
The post Google makes movie showtime links to Fandango more prominent in mobile search appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
How does Google determine my local ranking?
Google has revealed a new ranking signal for local search… Prominence.
How Google Works
A transcription of Google engineer Paul Haahr’s session at SMX entitled “How Google Works”. It’s very rare that we get to hear from a Google Search Engineer at a Search Industry conference. There are always lots of helpful Google Webmaster Analysts present but since Matt Cutts became a little less visible on the conference circuit […]
The post How Google Works appeared first on Builtvisible.
How to enhance your Google Knowledge Graph result (case study)
So your company finally has a Knowledge Graph panel appearing on branded searches, but the information is incomplete or incorrect — what can you do? Tony Edward explains a few ways to edit this information and shows how one method worked for him.
The…
How artificial intelligence can be used for marketing
This week sees the launch of our Marketer’s Guide to Artificial Intelligence report, which takes a look at how AI can be used for marketing, now and in the future.
The rise of personal assistants and the death of the search box
Columnist Eric Enge recaps the SMX West 2016 keynote by Googler Behshad Behzadi, who envisions a not-too-distant future in which voice search becomes more ubiquitous — and may even replace the search box.
The post The rise of personal assistants and …
Friday Talk: How Google Works – Ranking Engineer’s Perspective
At SMX West Google’s Paul Haahr talked about how Google works, from a ranking engineer’s perspective. Full video here.
Post from Bas van den Beld
AdGooroo releases travel and retail keyword results after Google’s right rail ad change
Overall, the number of advertisers competing is down and CPCs are up somewhat, but results can vary widely by keyword.
The post AdGooroo releases travel and retail keyword results after Google’s right rail ad change appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
First-page minimum bids continue to rise in wake of Google desktop SERP changes
Columnist Andy Taylor discusses AdWords bidding trends following Google’s move to eliminate right-rail ads and show four top-of-page ads for some queries.
The post First-page minimum bids continue to rise in wake of Google desktop SERP changes appeare…
From waste to win: watch how a simple change affects AdWords performance
Wasted ad spend can indicate issues with your AdWords account. Fortunately, as Jacob Baadsgaard reminds us, it’s also under your control.
The post From waste to win: watch how a simple change affects AdWords performance appeared first on Search Engine…
How are businesses using Google Posts?
Google has recently debuted a new feature giving individuals and organisations a new platform for communicating with the wider public.
Google launches its giant mobile search ads for auto makers in the US
Ads for nearby dealers are also now available in mobile search in the US.
The post Google launches its giant mobile search ads for auto makers in the US appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Okay, now Google’s Artificial Intelligence Division is just showing off
One day, when you pull out your smartphone to ask Google or Siri a question, instead of returning a list of search results, they just might answer back.
The real impact of Google’s new paid search ad layout on organic search
We’ve heard a lot about how Google’s changes to its paid ad display might impact advertisers, but what about those focused on organic search? Columnist Winston Burton discusses the impact on SEOs.
The post The real impact of Google’s new paid search ad layout on organic search appeared first on…
Please visit Search Engine Land for the full article.
Google has redesigned AdWords: what does this mean for you?
The world, the ad market, and Google itself have all changed dramatically in the past 15 years, and it’s fair to say that AdWords is beginning to show it’s age.