Google’s Take On The Recent Changes To The Results Page
Google recently removed ads from the right-hand side of its desktop search results. Columnist and Googler Matt Lawson weighs in on how it might affect your accounts.
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Latest AdWords Editor Update Supports Callout Extensions, Video Campaigns, HTML5 Ads
The new version is now available.
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The Associated Press Partners With Google & Twitter To Track 2016 Election Trends
The AP Election Buzz tool tracks 2016 election-related search volume and tweets.
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Customer Match: Common Questions & How To Answer Them
Feeling apprehensive about using Customer Match? Columnist Laura Collins tackles some frequently asked questions about this relatively new targeting feature in AdWords.
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Going over to the duck side: a week using DuckDuckGo
I’ve heard about DuckDuckGo a few times over the years, mostly as a name uttered in hushed whispers behind closed doors – “You don’t have to use Google. There is another way.”
The Need For Speed: 7 Observations On The Impact Of Page Speed To The Future Of Local Mobile Search
Having a mobile website may soon not be enough to get users to patronize your local business if it doesn’t deliver a fast and positive user experience. Wesley Young takes a look at the latest data and developments with regard to mobile websites.
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The Penguin in the room: what to do until Google rolls out its latest update
Google is supposedly going to roll Penguin 4.0 out in the imminent future. The SEO world still waits with bated breath…
Prioritizing Local Search Profile Listings: 2 Methods
Looking to start building those citations for local SEO? Columnist Lydia Jorden shares her strategy for determining which local business listing sites are worth investing in.
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Connecting Demographics To Search Queries
Frustrated by the lack of demographic data available for search ads? Contributor Andrew Ruegger shares his method for obtaining demographic information at the keyword level.
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AdWords And Bing Ads Both Having Late-Week Reporting Troubles
Issues began Thursday for both platforms and continue to affect reporting on Friday.
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Six of the most interesting SEM news stories of the week
Oh you’ve been away all week? Right, okay. Well sit down. We have some news. Google’s been making some changes…
Google Is Fixing The “Permanently Closed” Problem
Columnist Joy Hawkins discusses how you can fix issues with old business locations being marked “Permanently closed” — and what Google may be doing to address the issue.
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Google’s New SERP Layout: The Biggest Winners & Losers
What has been the impact of Google’s new desktop ad layout thus far? Columnist Larry Kim uses data to show who has benefited and who has suffered from the change.
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How To Get Started With Accelerated Mobile Pages (AMP)
Google is currently rolling out accelerated mobile pages in its mobile search results, but how can you get in on the action? Columnist Paul Shapiro explains how you can mark up your mobile pages for a better mobile user experience.
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Brand Bidding & PPC Optimization: Best Practices For Brand Bidding (Part 3 of 8)
Columnist Lori Weiman continues her series on brand bidding by discussing best practices for creating and optimizing successful branded PPC campaigns.
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What Google’s New Layout Means For Search Marketers
Google recently began displaying up to four ads above organic desktop search results and removed the ads on the right-hand side. Contributor Alistair Dent discusses what this change means for your PPC and SEO campaigns.
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Save Our Search: 3 Reasons Not To Overreact About Losing the Right Rail
Keep calm and carry on with your PPC campaigns despite recent changes in the SERP layout, urges columnist Kevin Ryan.
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How Google Is Inventing A “Near Me” Future
As Google continues to invest in mobile, what does that mean for search marketers? Columnist Adam Dorfman explores how Google is paving the way for mobile location-based marketing.
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Google has launched Accelerated Mobile Pages
It’s been a massive week for the Google SERPs this week and it’s only Tuesday. As well as Google killing Right Hand Side Ads and shutting down its own comparison service, it seems that Google has also launched its Accelerated Mobile Pages project.
Google kills Right Hand Side Ads: what does this mean for marketers and users?
As we reported over the weekend, Google has removed all PPC ads from the right-hand side of the search engine results page with immediate global effect. There’s been a great deal of speculation on what this means for businesses, advertisers and users alike.