Google Search Partner Network: Friend Or Foe?
To include search partners or not to include search partners? That is the question for many AdWords advertisers. To help answer this question, columnist Andy Taylor shares data on search partner ad performance.
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Google’s Shopping Campaign Expansion To Search Partners Is Gaining Traction
Traffic from product listing ads on YouTube and third-party retailers and in image search began surging in Q4, Merkle data shows.
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To Fight Radicalism In The UK, Google’s Giving Away Free Search Ads
Company to extend AdWords credits to NGOs under Google AdWords Grants program.
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Get Your Priorities Straight: Structuring Google Shopping Campaigns
A good campaign structure can have a significant impact on performance, but what structure is right for your business? Columnist Laura Collins discusses some options that have worked well for her clients.
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Is Google manipulating autocomplete results for UK political parties?
What do the autocomplete results for the UK’s political parties tell us about the the corporate and political world, and how are they corrupting your search results?
7 Ways Small Businesses Can Leverage Third-Party Apps for Local Search & Marketing
Apps consume the majority of mobile media time, but local business apps struggle to compete for attention. Columnist Wesley Young looks at how SMBs can instead use space on the most popular apps to get in front of customers.
The post 7 Ways Small Busi…
Adobe: Paid Search Spend Growth Slowed In Q4, Mobile Continued To Eat Into Desktop
Retail advertising spend on mobile Shopping ads nearly doubled year-over-year in Q4.
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Math! Now Available Right In AdWords Custom Columns
Use formulas to get even more out of custom columns in Google AdWords.
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Search Update Impact On SEO & Content Strategies: Staying Ahead With A Focus On Quality
Columnist Jim Yu explores how Google’s numerous algorithm updates over the years have shaped search engine optimization strategies. Can this information provide a clue for what to expect in the future?
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New Google Research: Can The Long Tail Be Covered Without Broad Match?
Wondering about the benefits of using broad match? Columnist and Googler Matt Lawson got his hands on real Google data to put the debate to rest.
The post New Google Research: Can The Long Tail Be Covered Without Broad Match? appeared first on Search…
First They Came For Set My Location…
Google’s “Set My Location” option in the Search Tools section appears to have pulled a Google Plus Local… First spotted by the ever-diligent @LennyPham. From @DarrenShaw: “Fortunately, &near=city_name is still working for getting localized results outside of your city.”
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Penguin is Coming! The Penguin is Coming!
A new post from www.davidnaylor.co.uk. BAZINGA!
The post Penguin is Coming! The Penguin is Coming! appeared first on UK SEO Blog by Dave Naylor – SEO Tools, Tips & News.
It’s Not Too Late to Avoid Upcoming Google Penguin Update
A new post from www.davidnaylor.co.uk. BAZINGA!
The post It’s Not Too Late to Avoid Upcoming Google Penguin Update appeared first on UK SEO Blog by Dave Naylor – SEO Tools, Tips & News.
Double Google Ranking Changes in October Not Penguin Related
A new post from www.davidnaylor.co.uk. BAZINGA!
The post Double Google Ranking Changes in October Not Penguin Related appeared first on UK SEO Blog by Dave Naylor – SEO Tools, Tips & News.
Machine Learning With AdWords Scripts And Google Prediction API
In this helpful how-to, columnist Russell Savage explains how to use the Google Prediction API in conjunction with AdWords scripts to glean insights about your PPC data.
The post Machine Learning With AdWords Scripts And Google Prediction API appeared…
Link Risk Management: Are You Using This Critical SEO Tactic?
Columnist Stephan Spencer warns that if you don’t regularly monitor your backlinks and proactively get rid of spammy ones, you could be risking it all.
The post Link Risk Management: Are You Using This Critical SEO Tactic? appeared first on Search Eng…
Putting “Mobilegeddon” In Perspective
Worried about Google’s impending mobile-friendliness algorithm update? Columnist Adam Dorfman has some advice for you: relax.
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Search operators
Yes, you want to rank first in Google. And yes, you think you have optimized a site for that. But have you ever been playing with Google to see how your site is doing? Probably not, but let’s do that right now. Have you ever used search operators in your Google queries? Search operators are…
This post first appeared as Search operators on Yoast. Whoopity Doo!
How To Track Your AdWords Competitors Over Time Using Auction Insights
Former Googler Daniel Gilbert shows you how to turn the static AdWords Auction Insights data into a report that tracks your closest competitors over time.
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Google Shares AdWords “Store Visits” Metric Conversion Lift Data
US retailers saw, on average, 10 times more conversions from mobile search ads when accounting for store visits estimated conversions.
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