Google Home Services ads come to mobile search (then disappear again)
A trial of Google Home Services (GHS) ads on mobile is the clearest sign yet that Google intends to roll the GHS beta program out to the mobile platform and an insight into how it might look when it happens.
Expanded text ads that kick butt
Wondering how to write great ads that convert in the age of expanded text ads? Columnist Mona Elesseily shares her tips and observations.
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Study shows Google’s Possum update changed 64% of local SERPs
How significantly did the Possum update impact local search results in Google? Columnist Joy Hawkins shares data and insights from a study she did with BrightLocal, which compared local results before and after the update.
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Opinion: Google is biased toward reputation-damaging content
Why does reputation-damaging content seem to appear so quickly in Google’s search results? Columnist Chris Silver Smith outlines his theory on why Google’s algorithm can give negative content greater ranking ability than it deserves.
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5 ingredients for writing the perfect expanded text ad
Want to succeed with expanded text ads? Columnist Frederick Vallaeys reports on findings from an Optmyzr study of 1.2 million ads to see what characteristics the best-performing ads had in common.
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Uncover hidden potential in your paid search and shopping campaigns
In this helpful how-to piece, columnist Andreas Reiffen explains how to find anomalies in your paid search campaigns and address them for improved performance.
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8 ways SEO has changed in the past 10 years
How has the search landscape changed over the last decade? Columnist Jayson DeMers explores the biggest shake-ups over the last 10 years and their impact on search engine optimization (SEO).
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Hot off the presses: Make heat maps for device performance
See how your account performs every hour with another handy AdWords script from columnist Daniel Gilbert of Brainlabs.
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More on HTTPS & Local Citations & 301 Redirects
My SEL post, When Going HTTPS Don’t Forget About Local Citations, spurred a minor tempest in a tweetstorm, when reader asked Googler’s John Mueller and Gary Ilyes for their thoughts. As you can see below John emphasized that “you don’t lose PR with 301s”: John was likely referencing this section of my post: Let’s say you […]
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Three reasons you might not need Google AMP after all
Mobile devices currently account for more than half of all internet use on a global level, and yet, many websites are still not mobile-friendly.
Is Amazon the go-to search engine this holiday season?
When you’re looking to finish off your holiday shopping list, what search engine do you go to? Amazon or Google?
Publishers are struggling with AMP page monetization
The Wall Street Journal is reporting that many publishers using AMP are seeing these pages generate substantially less revenue than their non-AMP mobile pages.
Report: AMP causing monetization frustration among some news publishers
Some publishers, such as CNN and The Washington Post, are having good experiences, however.
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Due to a bug, AdWords Partners are told their Search Ad specializations have expired
The bug is also affecting company specialization data in Partner accounts.
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Mobile paid search has increased by 134% since last year: stats
There has been an increase of 20% in the YoY growth of Google search ad spending in Q3 2016, while paid search mobile phone spending has increased by 134% from the past year.
Interview: can you forecast SEO? Sastry Rachakonda says you can
In the world of search engine optimisation, there are a wealth of tools which produce analytics and SEO reports after changes have been made to your site. But what if you could predict how your site’s ranking would change before you’d made any alterations?
Five most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
A Penguin’s Tale: Responding to the latest update
What should SEOs do to make the best of the new Penguin update? Perhaps not much. Columnist Dave Davies notes that while Penguin 4.0 was indeed significant, things ultimately haven’t changed that much.
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Paid search click-through rates have risen 38%
According to data collected in Q3 2016, paid search CTRs have risen 38%, mainly in thanks to Google killing off its right-hand-side ads back in February.
Merkle: After big increases in mobile inventory last year, paid search growth slows a bit in Q3
Still, mobile spend increased significantly year-over-year, and Google product listing ads continue to drive growth.
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