Does Google look at anchor text in internal links?
Internal linking is a key SEO tactic, one which allows websites to send clear signals to Google on the relative importance of … read more
3 Google AdWords hacks to drive high-quality leads
You might think you know AdWords, but do you know the most efficient way to get great performance? Columnist Todd Saunders shares three road-tested techniques.
The post 3 Google AdWords hacks to drive high-quality leads appeared first on Search Engin…
Five most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Mobile design and the art of doing one thing well
It’s best to do one thing really, really well – is one of Google’s “10 things” philosophy, written when the company was in … read more
Google has measured 1 billion+ store visits from AdWords ads globally
Store visits measurement is now available to 1,000 advertisers in 11 countries.
The post Google has measured 1 billion+ store visits from AdWords ads globally appeared first on Search Engine Land.
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Official: Google to roll out Expanded Text Ads for all devices
Perhaps the final vestige of pre-mobile AdWords, 25-35-35 character text ads will soon sunset.
The post Official: Google to roll out Expanded Text Ads for all devices appeared first on Search Engine Land.
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Competitive threats to Google, and what they mean for you
If the majority of your digital marketing is aimed at boosting your rankings on Google search results, contributor Eric Enge contends you might want to rethink your priorities.
The post Competitive threats to Google, and what they mean for you appear…
Google to announce AdWords news & updates Tuesday
Event will include a demo of the new AdWords interface and other announcements.
The post Google to announce AdWords news & updates Tuesday appeared first on Search Engine Land.
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What marketers need to know about Google assistant and Google Home
Voice search is growing, and Google is investing heavily in products that utilize this technology. Contributor Joe Youngblood discusses these products and their implications for marketers.
The post What marketers need to know about Google assistant an…
Six most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Answer Boxes Are Personalized And Brands Should Capitalize On It
We have been doing some research into Google’s Answer Box and discovered that what is served as an answer is dependent on search personalization. In the screenshots below there are two different results for the search “michael strahan net worth”. This first one is when logged into a browser: And this one is from incognito […]
The post Answer Boxes Are Personalized And Brands Should Capitalize On It appeared first on Local SEO Guide.
Got spam? Google My Business doesn’t care.
Seeing lots of spammy local listings on Google? It’s not just you! Columnist Joy Hawkins notes some of the problems with Google’s reinforcement of its Google My Business guidelines.
The post Got spam? Google My Business doesn’t care. appeared first on Search Engine Land.
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Google’s recent SERP changes and tests: everything you need to know
Over the past couple of weeks, Google has been spotted introducing some interesting changes to the look and layout of its search results pages.
Five places your business should source online reviews other than Google & Yelp
Hopefully by now you know how important it is to not only have local reviews posted for your business, but to incorporate those reviews into your overall marketing and advertising plan.
Artificial intelligence the star of Google I/O
Google I/O was full of announcements about upcoming products and enhancements. The most notable, such as Google Assistant and Google Home, revolved around AI.
Google’s latest health tool: a BMI calculator now available directly in search
A search for “BMI calculator” delivers an interactive tool that helps users determine their body mass index.
The post Google’s latest health tool: a BMI calculator now available directly in search appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Here’s an AdWords script to check for empty ad groups
See if you’ve left any ad groups empty with a new script from columnist Daniel Gilbert of Brainlabs.
The post Here’s an AdWords script to check for empty ad groups appeared first on Search Engine Land.
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How one small word makes a huge difference on Google SERPs
Recently we’ve had a lot of internal discussions about the importance of keywords and the various combinations, including match type.
How do I make sure my site is mobile friendly? A checklist
Last week, Google’s Webmaster Trends Analyst John Mueller confirmed on Twitter that the latest wave of changes to Google’s mobile-friendly ranking signal has now finished rolling out.
Google doubles down on native app experiences with Gboard, Chirp and Translate
Google puts high value in mobile user experience. The truthfulness of that statement can be tracked back as far Google’s first .mobi website 10 years ago, or when it launched the first iteration of its Android operating system in 2008.