How paid and organic SEO results overlap in 2016
For the first time ever, mobile searches on Google exceeded desktop. To account for this massive shift, Google has made some of the most drastic changes to search results in years.
The 10+ biggest things to happen in PPC so far in 2016
Big text ad changes, a revival of device bidding, and LinkedIn possibilities are among the announcements that hold big implications for search marketers.
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The ABC of Google Quick Answers
The number of results that had an answer box went from just over 20% in December 2014 to more than 30% in May 2016Google is increasing the number of queries that receive a Google Quick Answer box. The number of results that had an answer box went from just over 20% in December 2014 to more than 30% in May 2016.
Five most interesting search marketing news stories of the week
Look, I’ll level with you, I’ve pretty much just spent the week staring open mouthed at the internet while one more UK political crisis collapses into the next. You probably have too.
Stop Believing Google Search Console’s Sitemap Indexation Report
We often get asked why Google is not indexing the URLs in a client site’s XML sitemaps. There are plenty of reasons why Google may be ignoring these sitemaps. For example: Sitemap URLs don’t work URLs in the sitemaps redirect/don’t work/timeout, etc URLs in the sitemaps are not linked in the UI or are generally […]
The post Stop Believing Google Search Console’s Sitemap Indexation Report appeared first on Local SEO Guide.
Google says Dynamic Search Ad targeting will soon get better
Query matching set to improve over several months.
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What the heck is going on with Google Keyword Planner?
Technical glitches and close variants (sometimes) come to Keyword Planner
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Dr. Pete’s Guide to Changing Google SERPs at SMX Advanced
I had the opportunity to cover Dr. Pete’s talk at SMX Advanced for Search Engine Land (Andrew isn’t the only one who can repost his content). But seriously, I think the talk was really important for people in all aspects of the SEO space. It’s easy to get carried away with doom and gloom when it comes […]
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SMX Advanced recap: Dr. Pete’s Guide To The Changing Google SERPs
How have the SERPs changed in recent years, and what’s on the horizon? Contributor Dan Leibson summarizes Dr. Pete Meyers’ presentation from SMX Advanced 2016.
The post SMX Advanced recap: Dr. Pete’s Guide To The Changing Google SERPs appeared first on Search Engine Land.
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Why you may need to be aware of booby traps when hiring a new SEO
The online marketing world can be somewhat of a wild west in many regards, with SEO at the center of the chaos.
Leverage the power of IBM Watson in your AdWords campaigns
Columnist Russell Savage shows how you can integrate information from IBM Watson’s API into your AdWords scripts to get keyword information from webpages.
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New in Google PLAs: “Special Offers” filter & an ad that links to a new Shopping page layout
A new landing page on Google Shopping flows a lot like a product page on Amazon with product details, seller details, reviews, links to related items and more on a single page.
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Shopping campaigns: Play like every day is a holiday
What’s ahead for shopping ads this holiday season and beyond? Columnist Alexander Paluch recaps a session from SMX Advanced focusing on what search marketers need to know.
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Google’s Joris Merks on the importance of leadership for digital transformation
Joris Merks is Head of Digital Transformation, Northern Europe at Google, and works with companies to embed digital-first thinking into their strategies.
Google’s Keyword Planner tool just became even more inaccurate
You’re probably familiar with the Keyword Planner tool, which is one of the best sources we have to spot opportunities and make the business case for an investment into paid or organic search campaigns.
Ask The SEOs at #SMXAdvanced TL;DR w @GregBoser @OilMan @lauralippay & Adria Kyne
SearchEngineLand just posted my transcript of the Ask The SEOs session from last week’s SMX Advanced 2016. I started reading it to make sure I had accurately represented the conversation and it occurred to me there were some real gems in there that might benefit from being summarized here. I also loved the shot I […]
The post Ask The SEOs at #SMXAdvanced TL;DR w @GregBoser @OilMan @lauralippay & Adria Kyne appeared first on Local SEO Guide.
Why Google is mining local business attributes
What are business attributes, and why should local businesses care? Columnist Adam Dorfman explores.
The post Why Google is mining local business attributes appeared first on Search Engine Land.
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How do people view search engine results pages?
The F-shaped pattern has been the commonly understood way in which web users browse sites and search results.
Google opens Customer Match to Shopping Campaigns
Advertisers will be able to retarget customers with product listing ads.
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Google’s Bigger Plan For The Mobile Web: Firebase, Deep Linking & Instant Apps
What Firebase Analytics, Deep Linking and Instant Apps tell us about where the mobile web heading. With all the recent announcements from Google I/O 2016 regarding the app universe, could Google be hinting on their intentions of the future of the mobile web? Deep Linking When Google announced deep linking in 2013, their mission was […]
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