How to create winning ad copy using a scientific approach
I have a question for you: what’s the program you first turn to when creating your ad copy? If you’re like the majority of people today, your answer would be Excel. Unfortunately, that might be the wrong answer.
Seven tips to squeeze more revenue from Google Shopping Ads
Even when Google removed the right-side ads in February, it didn’t dare touch the highly popular right-side Shopping ad (previously PLAs) unit for shopping results.
KPIs for SEO: measuring SEO success
Wondering what metrics you should use to demonstrate value to your clients? Columnist Marcus Miller shares some of the most useful KPIs in terms of connecting SEO outcomes to business objectives.
The post KPIs for SEO: measuring SEO success appeared f…
Five most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Google app now delivering restaurant reviews & best-of-lists for local searches
Released today in the U.S., Google says food and drink related searches will now return reviews from top critics and include best-of lists.
The post Google app now delivering restaurant reviews & best-of-lists for local searches appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
How to get the old Google Keyword Planner volume data
Search volume estimates from the Google Keyword Planner have been off recently due to close variants. Columnist Patrick Stox shows how to get this data back.
The post How to get the old Google Keyword Planner volume data appeared first on Search Engin…
Here’s a new way to track AdWords sitelinks in Google Analytics (which you may have missed)
Google Analytics quietly rolled out a new feature for measuring AdWords performance in April that could have easily been overlooked, but is packed with data and happens to be one of my favorite features right now.
How to add Schema.org markup to your email marketing
If you’ve ever used Schema.org to mark up your webpages, you’ll know it’s a great way to help search engines interpret your content and create more relevant, rich and attractive search results.
Google AMP is coming to organic search results
Six months ago, Google’s Accelerated Mobile Pages initiative was only available in the ‘Top Stories’ carousel of it search results. Now Google has announced that AMP support will be rolled out across the entire organic search results page.
New Google Alert widget saves us from repeatedly Googling ourselves
Searching your name will return a “Stay in the loop” tool at bottom of results that makes it easy to set up a Google Alert for yourself.
The post New Google Alert widget saves us from repeatedly Googling ourselves appeared first on Search Engine Land…
Google gears up for 2016 Rio Olympics with search updates & YouTube highlight videos
Olympic event information will be delivered via Google search, along with broadcaster videos on YouTube.
The post Google gears up for 2016 Rio Olympics with search updates & YouTube highlight videos appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
How does Google’s local algorithm work in 2016?
Columnist Andrew Shotland shares insights gleaned from a large-scale statistical analysis of local search ranking factors in Google.
The post How does Google’s local algorithm work in 2016? appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Merkle’s early data on expanded text ad CTRs: results are mixed
The agency looked at expanded text ad performance from both brand and non-brand traffic.
The post Merkle’s early data on expanded text ad CTRs: results are mixed appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Excited about Google’s new map ads? You should be!
Google Maps ads are changing to help local businesses become more visible. Columnist Will Scott discusses the four features you should be most excited about.
The post Excited about Google’s new map ads? You should be! appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google’s power of censorship: who controls the controllers of the internet?
There is a world outside of Google. But will we know what to do with it once we’re there?
Eight most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
AdWords gains 3 new cross-device attribution reports
Based on AdWords cross-device conversion data, the new reports show device influence through the full conversion path.
The post AdWords gains 3 new cross-device attribution reports appeared first on Search Engine Land.
Please visit Search Engine Land…
Google reiterates suggested 33-character limit in ETA headlines to avoid truncation
For those writing headlines for the new expanded text ad, the most coveted letter in the alphabet will be “i.”
The post Google reiterates suggested 33-character limit in ETA headlines to avoid truncation appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
How to download all of your landing pages from Google Search Console via Analytics Edge — and I mean ALL of them!
Google Search Console provides a wealth of data on landing pages, but unfortunately, that data is limited. Columnist Glenn Gabe shares his method for getting around the 1,000-URL limit using an Excel plugin called Analytics Edge.
The post How to downl…
Google brings programmatic to native ads
Programmatic, while still the source of much confusion, is a now a huge part of the digital advertising ecosystem.