Google testing ‘top rated’ shopping ads format for “best” searches
By now we should be used to Google experimenting with its results pages and ad formats, and well, we are, but it doesn’t stop a minor change from creating a frisson of excitement even when only about 0.5% of searchers in a single territory get to see them.
2 strategic opportunities for local service area businesses
Are you having a hard time ranking in Google’s local results as a service area business? If so, columnist Corey Barnett has some ideas for how to improve your visibility.
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The big picture guide to local SEO: ranking in 2016 & beyond
Columnist Marcus Miller provides a comprehensive look into ranking factors for local search, including negative ranking factors and ways to differentiate yourself from the competition.
The post The big picture guide to local SEO: ranking in 2016 &…
Google testing filter buttons for Shopping ads: Filter by local availability, top rated and more
The new test offers more opportunity for ad exposure beyond the product listing ad box and mobile carousel.
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What is quality content?
Columnist Patrick Stox takes a comprehensive look at what Google might consider to be “quality content” and adds his own thoughts and tips based on his experience in the SEO industry.
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Google beats Apple to become world’s most valuable brand
Since 2011, Google and Apple have been competing to be the most valuable, according to Millward Brown Digital’s annual report. This year, Google is back on top.
10 ways to get ready for the new AdWords
Columnist Frederick Vallaeys explores the potential impact of some new AdWords features announced at the Google Performance Summit in May 2016 and discusses how to prepare for these changes.
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Softonic.com is hit with Google manual action for ‘thin content’
Software and app portal softonic.com has been on the receiving end of a manual action from Google, meaning the site’s visibility has … read more
Are related sitewide footer links the key to dominating Google?
A long, long time ago I was talking to Mike Grehan about search engine rankings. He used the term “the rich get … read more
Google launches AdWords conversion data import solution for Salesforce
Solution natively automates conversion data syncing between AdWords and Salesforce, a task currently handled by several Salesforce app partners.
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Google Expanded Text Ads: 10 things you need to know
Expanded Text Ads are coming to Google AdWords. Are you excited? But more importantly, are you ready? Expanded Text Ads were one … read more
Five of the most interesting search marketing news stories of the week
It’s Friday, and time for our weekly round-up of the week’s news in search marketing. Today we have the most expensive AdWords … read more
Can you manage your inventory with Google Shopping?
Contributor Andreas Reiffen shares how some companies are calculating yield values in order to better manage their inventory through competitive bidding.
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What does Meeker’s Internet Trends report tell us about voice search?
This week saw the publication of Mary Meeker’s annual Internet Trends report, packed full of data and insights into the development of … read more
Google launches tool to test your site’s mobile friendliness and speed
Announced on the Google Small Business blog yesterday: a new tool to test how your site works across different devices. It seems to … read more
With lots of unknowns, SEM experts weigh in on the biggest AdWords announcements of last week
What do advertisers need to start thinking about now, and what are the underdog announcements from Google Performance Summit?
The post With lots of unknowns, SEM experts weigh in on the biggest AdWords announcements of last week appeared first on Sear…
Google shows its support for Gay Pride Month with rainbow-art for LGBT search terms
Searches for terms like “gay pride month,” “gay rights” and “LGBT” will return results with a rainbow ribbon strung across the top of the page.
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How Google Has Taken On Mobile Search
Over the years, Google have dramatically evolved their approach to mobile. Discover how Google has taken on mobile search in this post from Luke Monaghan.
Post from Luke Monaghan
AdWords’ new extra headline: 7 ways to make the most of it
Google announced expanded text ads at its recent Google Performance Summit. Columnist and Googler Matt Lawson explains why the change was made and what you should do about it.
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Decision trees for SEM segmentation
There is an ongoing debate amongst SEM experts as to how to best segment your PPC accounts, and columnist Aaron Levy illustrates his process with a handy flowchart.
The post Decision trees for SEM segmentation appeared first on Search Engine Land.
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