The junior data scientist’s guide to AdWords search campaign structure: how to mine hidden gems for huge wins
In this helpful how-to, columnist Todd Saunders explains how to structure your AdWords account so as to glean useful insights about your target audience.
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What Netflix can teach us about long-tail keyword research
Columnist Ryan Shelley believes that good long-tail keyword targeting is all about knowing your audience — something Netflix excels at.
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What is Google Data Studio and how can you use it?
Currently in beta, Google Data Studio allows you to create branded reports with data visualizations to share with your clients. Columnist Sherry Bonelli explains the benefits and how to try it out.
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Yelp vs. Google vs. Facebook Reviews: which should you focus on and why?
If you are handling the marketing for a small business, it can be a challenge to decide where review efforts should be spent.
Guide to Google ranking signals – Part 3: quality content
An algorithm won’t judge for personal taste, but there are some technical things you can do to make sure your content is deemed ‘quality’, not just to spider crawlers but also real human readers too.
Five most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Google’s latest desktop SERP experiment: a whiter, more spacious background
Google has begun experimenting with a cleaner, whiter, brighter user interface.
The biggest Google ad updates are also the quietest
Advertisers have seen many big updates from Google over the past year, but columnist Andy Taylor makes the case that the most impactful updates may well have been the least publicized.
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Google Trends Election Hub offers deep dive into search trends for 2016 candidates & political issues
Google says election-related searches for this election cycle are up 240% over 2012.
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Search takes to the cloud as users engage with new actions
Columnist Christi Olson describes the changing face of search engine results pages and how new technology and functionality is benefiting both searchers and advertisers.
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Common PPC mistakes and how to avoid them
Columnist Laura Collins lays out five mistakes she commonly sees in paid search and explains how to avoid them.
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Google announces two mobile-first product innovations at DMEXCO
Sridhar Ramaswamy, Google’s SVP of Ads & Commerce made two major product announcements this morning at DMEXCO 2016.
Google bumps Expanded Text Ad deadline to January 31, 2017
Issues a set of dos and dont’s for testing expanding text ads.
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New: Access up to 5 AdWords accounts with one login
Also, no need to confirm user access invitations anymore.
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Seeing Google Keyword Planner down? You’re not alone
Many users with active campaigns are unable to access Keyword Planner.
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How does RankBrain work and what does it mean for search marketers?
It’s hard to meet anyone in the digital industry who hasn’t heard about RankBrain. And it comes as no surprise that this system along with its impact on search results raises endless questions and disputes.
AdWords Campaign Experiments (aka ACE) to sunset in favor of Drafts & Experiments
Retirement of the legacy testing tool will begin the week of October 17.
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8 tips to make sure your Google profile images boost your local search results
Your local business profile image has a significant impact on the impression prospective customers have of your business. Columnist Wesley Young of the Local Search Association covers ways to make sure that impression is a positive one.
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Tips for when and how to use Feed Rules in Google Merchant Center
With more functionality now available in Feed Rules, here is a look at how some marketers have been using them to improve Google Shopping campaign performance.
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Google has updated the AdWords ad preview tool for expanded text ads
The view now includes sample ads and separate views for mobile and desktop.
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