How do people view search engine results pages?
The F-shaped pattern has been the commonly understood way in which web users browse sites and search results.
Google opens Customer Match to Shopping Campaigns
Advertisers will be able to retarget customers with product listing ads.
The post Google opens Customer Match to Shopping Campaigns appeared first on Search Engine Land.
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Google’s Bigger Plan For The Mobile Web: Firebase, Deep Linking & Instant Apps
What Firebase Analytics, Deep Linking and Instant Apps tell us about where the mobile web heading. With all the recent announcements from Google I/O 2016 regarding the app universe, could Google be hinting on their intentions of the future of the mobile web? Deep Linking When Google announced deep linking in 2013, their mission was […]
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The right way to get dynamic with Google AdWords
Want to create more personalized, more effective search ads? Columnist Todd Saunders discusses four dynamic ad varieties and how to make them work for you.
The post The right way to get dynamic with Google AdWords appeared first on Search Engine Land….
Google’s Sundeep Jain on the Expanded Text Ad roll out, device bidding, similar audiences & more
During a keynote discussion at SMX Advanced, Jain shared insights on how Expanded Text Ads will roll out and what advertisers should be working on ahead of the holidays.
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RLSA and Customer Match: using smart segmentation for big wins
So we all know about RLSA (retargeted lists for search ads) and its ability to use Customer Match, but how many of us are actually taking advantage of it?
Five brief but helpful tips for Google AdSense placement
And now that 21% of internet users globally only use their smartphone to access the internet, spurring Google to strengthen its mobile-friendly algorithm, it’s critical for all businesses to optimise their advertising for mobile.
Bridging the gaps in the Google My Business API
Each update to the Google My Business API makes life easier for those of us managing locations at scale, but columnist Brian Smith notes that gaps in the automation process have yet to be addressed.
The post Bridging the gaps in the Google My Business…
Five most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Fishing for B2B success: How to use AdWords to “land a big one”
Like fishing, refining your AdWords campaign takes time and patience. Columnist Jacob Baadsgaard outlines his process for catching big leads in B2B.
The post Fishing for B2B success: How to use AdWords to “land a big one” appeared first on Search Engine Land.
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Google enters the Artificial Intelligence race with Magenta
Google recently released Magenta, a computer based system that has the ability to create pieces of music.
Reverse Engineering Google’s Local Search Algorithm
Hey Everyone! Andrew and I are about to go onstage and present the results of our 2016 Local SEO Ranking Factors study at SMX Advanced. This study is the largest quantitive look at Google My Business ranking factors done in Local SEO. We hope it can help provide direction on how to prioritize your Local […]
The post Reverse Engineering Google’s Local Search Algorithm appeared first on Local SEO Guide.
Big changes to device bidding In AdWords: What could they mean for your accounts?
Columnist Laura Collins discusses the impact of individual device bid adjustments in AdWords, an upcoming change recently announced during Google Performance Summit in San Francisco.
The post Big changes to device bidding In AdWords: What could they m…
Five insights your paid search team should be stealing from organic
Google Analytics recently added Search Console reports to help analyze incoming search traffic. Columnist and Googler Matt Lawson explains how you can use this change to improve your paid search performance.
The post Five insights your paid search tea…
How to improve your CTR using Google Search Console
Here’s a quick guide to show you how to use some of the data at your disposal in Search Console to help improve your site’s click-through rate.
Everything you need to know about AdWords’ store visit conversions
Ecommerce sales came to more than $341 billion in 2015. That’s huge. But amazingly, 90% of sales still happen in stores, not online, according to Google.
Brief change suggests local SEO ranking factors are different for branded queries
What are the differences between branded and non-branded local packs in Google, and how might ranking factors be weighted differently for each? Columnist Joy Hawkins shares her observations.
The post Brief change suggests local SEO ranking factors are…
Official: Google is rolling out green “Ad” label globally
Yellow is out, green is in for text ads in Google search results.
The post Official: Google is rolling out green “Ad” label globally appeared first on Search Engine Land.
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How to quickly find and export all subdomains indexed by Google
Performing an SEO audit? Contributor Max Prin demonstrates how to find all of a website’s indexed subdomains using a simple (and free) Chrome plugin.
The post How to quickly find and export all subdomains indexed by Google appeared first on Search Eng…
Here’s a script to track your AdWords spend every hour of the day
Former Googler Daniel Gilbert shares a script from Brainlabs that will send you an email every hour with your AdWords spend.
The post Here’s a script to track your AdWords spend every hour of the day appeared first on Search Engine Land.
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