Google adds new state-by-state voting guide for “how to vote” searches

Google’s latest search feature for voters includes a “2016 Election: How to Vote” box with information on voter IDs, deadlines and mail-in ballots.

The post Google adds new state-by-state voting guide for “how to vote” searches appeared first on Search Engine Land.

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Should You Implement AMP Pages on Your Site?

AMP (Accelerated Mobile Pages) is a language library for web pages (“AMP HTML” and “AMP JS”) intended to speed up the mobile rendering experience. Implementing makes the assumption that: a) your audience’s device is on a slow connection, and b) that your business could benefit from the faster load and render times offered by the […]

The post Should You Implement AMP Pages on Your Site? appeared first on Builtvisible.

Why links are still the core authority signal in Google’s algorithm

Link metrics have been the foundation of Google’s ranking algorithm since the beginning, but could anything ever surpass links as a ranking signal? Columnist Jayson DeMers speculates.

The post Why links are still the core authority signal in Google’s algorithm appeared first on Search Engine…

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Here’s an AdWords script to apply shared campaign negative lists everywhere

Want to share campaign negative lists with a load of campaigns, but finding the interface a drag? Columnist Daniel Gilbert of Brainlabs has a script for that!

The post Here’s an AdWords script to apply shared campaign negative lists everywhere appeared first on Search Engine Land.

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Google injects more context into micro-moments

As Google continues to refine its search results to better serve users in their moments of need, columnist Adam Dorfman looks at how recent developments in contextual search may impact brick-and-mortar businesses.

The post Google injects more context …

One Link Disavowal Spreadsheet Hack To Rule Them All…

News Flash: Link disavowal research for a hacked client with a ton of backlinks is a huge PITA. Thankfully, I have figured out a cool way to save a huge amount of time keeping spam links in check while maintaining my sanity thanks to Excel’s Conditional Formatting tool. For my very first post on LocalSEOGuide, I figured I’d geek […]

The post One Link Disavowal Spreadsheet Hack To Rule Them All… appeared first on Local SEO Guide.

Advanced Google Shopping: Is price a proxy for Quality Score in product ads?

Columnist Andreas Reiffen shares insights about price sensitivity and user behavior in Google Shopping, based on an analysis of 15,000 conversions across the German, UK and US markets.

The post Advanced Google Shopping: Is price a proxy for Quality Sc…

So we have 45 more characters in AdWords text ads… Now what?

Expanded text ads recently went live in AdWords, so what’s the next step? Columnist Pauline Jakober explains how to strategically expand on your existing text ads when making the transition.

The post So we have 45 more characters in AdWords text ads… Now what? appeared first on Search Engine Land.

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