More Detailed Reporting Rolling Out For AdWords Flexible Bid Strategies
This week, Google is rolling out new reporting updates for AdWords flexible bid strategies such as Target CPA and Enhanced CPC. Bid strategy reporting can be found in the Shared Library. Reporting at the strategy level provides a dashboard view of key performance metrics such as conversions,…
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SEO: The O Is For Outing
As professional SEOs, we have a responsibility to make the web a better place. Contributor Kerry Dean argues that accusing our peers of wrongdoing may not be the best way to do this.
The post SEO: The O Is For Outing appeared first on Search Engine La…
Please Take Our Search Engine Land Conference Survey!
Search Engine Land produces conferences, and we’re always looking to improve them. To help, we’re running a survey asking you, our readers, to give us some feedback on what you’d like to see as part of our conferences. Please help! Below is our survey, which should take only a few…
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Anticipating What Products Will Drive Your Holiday Paid Search Sales
With products changing from year to year, how can you predict which items will be hot sellers this holiday season? Contributor Mark Ballard offers some advice.
The post Anticipating What Products Will Drive Your Holiday Paid Search Sales appeared firs…
SearchCap: Twitter Renews Focus On SEO, Facebook’s New Places Directory & Mobile Search, Shopping & Buying Tips
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: EBay Dumps Google Syndicated Ads For Bing Ads On Mobile Devices Quietly, eBay has dumped Google AdWords sponsored t…
EBay Dumps Google Syndicated Ads For Bing Ads On Mobile Devices
Quietly, eBay has dumped Google AdWords sponsored text ads from mobile devices in favor of Bing Ads. The move was noticed by RKG, the agency’s Director of Research, Mark Ballard, wrote about the change today. EBay serves syndicated text ads at the bottom of category search pages as a way to…
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Twitter: Renewed Focus On SEO Generated 10 Times More Visitors
Think social media has killed search as a traffic driver? Think again, given that social media giant Twitter shared today that SEO has helped it generate a 10-times increase in logged-out visitors to its web site. The news came during the Twitter Analyst Day event today. Twitter’s director of…
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Philae Google Logo Marks Incredible Accomplishment Of ESA’s Rosetta Mission To Land Probe On Comet
Google wasted no time acknowledging the incredible accomplishment of the European Space Agency’s (ESA) successful Rosetta mission today, updating its homepage with a space-themed Google logo featuring the ESA Philae probe that landed on Comet 67P. Launched all the way back in March 2004, the…
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Facebook Launches New Places Directory
Facebook has launched a new Places Directory, which is really an emerging local search site. Right now, it’s more accurately like “guided browsing.” It was first brought to our attention by Matteo Gamba. The new Places mixes up Graph Search, the Page Locations API and other…
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Facebook Launches New Places Directory
Facebook has launched a new Places Directory, which is really an emerging local search site. Right now, it’s more accurately like “guided browsing.” It was first brought to our attention by Matteo Gamba. The new Places mixes up Graph Search, the Page Locations API and other…
Please visit Search Engine Land for the full article.
In A Big Shift, Google’s Latest Ad Test Drives Users To Google Shopping, Not Advertisers’ Sites
Google is experimenting with a new format for Google Shopping ads, this time on brand searches. The example shown above showcases products from jeweler David Yurman by category — rings, bracelets, necklaces and earrings — on a search for the brand. This screen shot was sent to Search…
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The 4 Cs Driving Mobile Search, Shopping & Buying
Mobile is driving the evolution of shopping behaviors. Contributor John Cosley explores how marketers can meet consumer needs and win customers.
The post The 4 Cs Driving Mobile Search, Shopping & Buying appeared first on Search Engine Land.
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Ranking First Is Good, But First With Prerender Is Better
How do you know when you’ve got a strong hold on the #1 ranking? Contributor Gene McKenna shows how Google Chrome may provide a clue.
The post Ranking First Is Good, But First With Prerender Is Better appeared first on Search Engine Land.
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SearchCap: Google & Bing Honor Veterans, DuckDuckGo Added To Firefox & Google Shopping Traffic Insights
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Honors Veterans On Both Sides Of The Ocean With The Tower Of London Image On Homepage To honor all veterans, B…
Bing Honors Veterans On Both Sides Of The Ocean With The Tower Of London Image On Homepage
To honor all veterans, Bing is featuring The Tower of London on its homepage today. Bing acknowledged not only is today Veteran’s Day, but also marks Remembrance Day in the UK. Dating back to the eleventh century, The Tower of London is a historic English castle that is currently home to The…
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MapQuest Brings Roadside Assistance Service To Mobile App
MapQuest has integrated “Uber for roadside assistance” service Urgent.ly into its updated app. What this means is that consumers are able to summon a tow truck or other service provider directly through the app. Roadside assistance through MaqQuest is available 24 hours a day. Service…
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AdWords Now Shows Up To 3 Business Locations In Google Mobile Search Ads
Google has made an update to AdWords location extensions that allows multiple locations to display in mobile search ads. When several business locations are nearby, users may see up to three locations in an ad. The extensions can display the street address and distance from the user’s current…
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Bing Ads Adds Competitive “Auction Insights” To Web UI
Bing Ads advertisers will now find competitive auction data in the web interface. First launched earlier this year in Bing Ads Intelligence, Auction Insights is available from the Campaigns page on the web. Auction insights are available at the campaig…
DuckDuckGo Added To Firefox As Part Of Enhanced Privacy Options
Firefox is celebrating its 10th anniversary. A new version of the browser includes two new privacy features. The first is the availability of DuckDuckGo as a new pre-installed search engine choice. The second is a “forget” feature that allows users to delete recent history. Forget…
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