Category: Search Engine Land

All Things SEO Column Channel: SEO Google Google: HTTPS & Secure Search Google: SEO Search Engine Land SEO - Search Engine Optimization SEO: General Uncategorized

HTTP to HTTPS: An SEO’s guide to securing a website

Patrick Stox

Despite the numerous benefits of switching to HTTPS, many SEOs and website owners have not done so. For those feeling intimidated by the prospect of switching to HTTPS, columnist Patrick Stox breaks down the process.

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All Things SEO Column Channel: SEO Search Engine Land SEM Tools: Keyword Research SEM Tools: Links SEO & SEM Tools SEO - Search Engine Optimization SEO: Content & Writing SEO: Keyword Research Uncategorized

How I use my marketing technology stack (SEO edition)

Michael Shearer

What does your SEO technology stack look like? Columnist Michael Shearer walks through the tools he uses from keyword research to content creation to link-building outreach.

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All Things SEO Column Channel: SEO Google Google: User Interface Google: Web Search Search Ads Search Ads: General Search Engine Land SEO - Search Engine Optimization SEO: General Uncategorized

How to adjust SEO strategy to Google’s new SERP ad layout

Dan Bagby

Google’s recent changes to their search results pages threw paid search marketers for a loop, but what about organic search practitioners? Columnist Dan Bagby discusses the impact on SEO.

The post How to adjust SEO strategy to Google’s new SERP ad layout appeared first on Search Engine Land.

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Channel: SEM Google Google: AdWords Google: AdWords: AdWords Scripts Paid Search Column Search Ads Search Ads: General Search Engine Land Search Marketing Search Marketing: General Uncategorized

A script to set recurring monthly budgets in AdWords

Frederick Vallaeys

Columnist Frederick Vallaeys shares a modified version of Google’s flexible budgets script that allows you to automatically distribute your monthly budget in an intelligent way.

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Channel: SEM How To How To: Analytics How To: PPC How To: SEO Paid Search Column Search Engine Land Search Marketing Search Marketing: General SEO - Search Engine Optimization SEO: General Uncategorized

Develop free, lightweight attribution insights for your paid & organic channels

Chris Liversidge

Looking to reallocate or reduce your paid search spend and not sure where to start? Columnist Chris Liversidge shows how you can identify opportunities by comparing your paid and organic search performance data by keyword and device.

The post Develop …

Channel: Retail Search Engine Land SEO - Search Engine Optimization SEO: General Uncategorized

Study: Sales, keywords & fulfillment correlate with Amazon search rankings

Greg Finn

Unlike traditional search engine Amazon search places a premium on products that sell. See what factors correlate the most with high rankings thanks to a new study from Ripen eCommerce.

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Channel: SEO Google: Penalties Search Engine Land Uncategorized

Google’s manual action penalty this weekend was over free product reviews

Barry Schwartz

The mass Google manual actions for outbound links was related to the warning Google gave a few weeks ago around bloggers giving links in exchange for free products or services.

The post Google’s manual action penalty this weekend was over free product reviews appeared first on Search Engine…

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Channel: Industry Search Engine Land SEM Industry: Conferences SEM Industry: Search Marketing Expo - SMX Uncategorized

Act now: SMX Advanced super early bird rates expire this Saturday

Search Engine Land

SMX Advanced rates increase Saturday. Register now for the lowest rates. Here’s what’s in store: 30+ sessions, keynotes and workshops featuring results-producing strategy and tactics on paid search, SEO, analytics, mobile and social media; panel discussions, single-speaker TED-style presentations…

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Channel: Local Google Google: Knowledge Graph Google: OneBox, Plus Box & Direct Answers Local Search Column Search Engine Land SEO - Search Engine Optimization SEO: Local Uncategorized

Don’t trust Google to structure your local data

Andrew Shotland

As Google increasingly incorporates direct answers and other types of featured snippets into search results pages, columnist Andrew Shotland points out that businesses may want to get smarter about marking up their pages.

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