Google’s AI push reshapes ad landscape as privacy concerns linger
Google is making a significant investment in AI-driven advertising innovations, while navigating privacy concerns.
Google will ‘soon’ test search, shopping ads in AI Overviews
Google once again touts positive trends of AI Overviews and plans to scale it up, while expertly evading sharing any metrics.
How to recover from Google Ads performance drops
Actionable insights into PPC monitoring, diagnosing issues and communicating with clients to keep your Google Ads campaigns thriving.
Can’t keep up? 3 timeless ways to future-proof SEO
Uncover the power of brand-driven SEO, integrated marketing efforts and a focus on high-quality traffic for long-term success.
2024 organic website traffic benchmarks by Edna Chavira
Join us on July 30th to ensure your organic search and content strategies are set up for success for the remainder of 2024 and beyond.
Advertisers react to Google keeping cookies on Chrome
Decision gets mixed reactions from advertisers, with many emphasizing the importance of privacy-focused strategies and first-party data.
Google offers enhanced conversions consultations
Google offers select advertisers personalized consultations to implement enhanced conversions, aiming to improve measurement accuracy.
Could AI eventually make SEO obsolete?
As long as users need to search for information, search optimization will remain essential. Here’s why.
Digital marketing primer: Understanding strategies and measuring success
Dive into key tactics, the results you can expect and how to measure success across SEO, PPC, content marketing and more.
Survey: User satisfaction with Google grows in 2024
Google’s push into AI-driven search doesn’t seem to have hurt customer satisfaction. Meanwhile, ads are problematic for social media users.
Yelp expands ad offerings for national brands and advertisers
Yelp’s new features include expanded lead generation tools, enhanced ad formats and more.
Google scraps plans to kill third-party cookies in Chrome
Google won’t deprecate third-party cookies after years of promising to do so. Google will introduce a new experience in Chrome.
CRO for PPC: Key areas to optimize beyond landing pages
Here’s how to increase your PPC conversion rates, reduce customer acquisition costs and apply CRO principles across multiple channels.
2024 holiday marketing: Top SEO and PPC tips for a short shopping season
Start preparing for the condensed 2024 holiday season. Optimize for multiple holidays across various channels to maximize your marketing.
Netflix shifts focus to ad-supported tier as subscriber growth surges
Netflix’s shift to phasing out ad-free plans indicates a growing audience that advertisers can target, especially as this model expands.
7 strategies to maximize your AI-powered search market share
Navigate the new frontier of AI-powered search and equip your brand with essential strategies to thrive today and beyond.
Why single keyword ad groups still matter in 2024
Delve into the debate over SKAGs vs. modern ad group structures and find out why SKAGs might still be your best bet for Google Ads success.
Billions of Google redirects to stop working next year
Google announced its URL shortener service will stop working completely on August 25, 2025.
How to build and manage your brand across multiple platforms
Your brand’s online reputation depends on way more than just Google or your favorite social media channel.
Microsoft Advertising introduces Performance Max brand lists
Microsoft’s brand lists offer more granular control, allowing you to exclude ads from appearing alongside specific brands.