Data: How often Google mixes ads into organic results
New data shows Google mixes ads into organic search results in only 0.31% of desktop searches and 0.01% of mobile searches.
Perplexity launches ad revenue sharing program for publishers
Perplexity’s new program aims to address recent controversies over content use while differentiating itself from traditional search engines.
Google enhances ad creation with AI and transparency tools
The latest AI-powered creative tools aim to enhance reporting features for the Google Ads network as well as boost ad performance and transparency.
Website migration checklist: 11 steps for success
Website migration is complicated. Eliminate errors and help streamline the site migration process with these steps.
Better RSA creation and optimization in 3 steps
Learn key mistakes to avoid when running Google responsive search ads, plus expert optimization tips to enhance your ad strategy.
The quickstart guide to marketing automation by Edna Chavira
Start simple, get organized, and take proactive steps to unlock the power of marketing automation for your business.
Pinterest explores publisher partnerships to boost ad sales
Pinterest is testing a new program that allows news outlets and publishers to sell ads on its platform using an auction system.
Google streamlines ad creation with Merchant Center-Ads integration
Advertisers can now enhance product images in their ad campaigns, streamlining the creation of visually appealing assets for e-commerce businesses.
What is generative engine optimization (GEO)?
Understand what GEO is, how it’s revolutionizing digital marketing and key strategies to optimize for AI-driven search.
New Google Business Profile AI tool creates a menu from an image
Learn how Google’s AI-powered feature helps you create a detailed menu from a photo, along with its benefits and limitations.
Reddit launches Lead Generation Ads
Lead Generation Ads let you capture leads directly on Reddit, potentially improving conversion rates across various industries.
How blogging builds trust and brand loyalty in the age of AI
Is business blogging truly dead? Learn why and how every business should integrate blogging into their digital marketing strategy.
DIY reactive digital PR: How to earn media coverage on a budget
Implement these DIY reactive PR strategies to share your expertise and build media relationships without breaking the bank.
OpenAI starts testing SearchGPT prototype, here’s what it looks like
SearchGPT is a temporary prototype. ChatGPT plans to integrate search features from SearchGPT into ChatGPT in the future.
How to manage SEO campaigns during economic downturns
Keep your marketing strong in tough economic times with insights on consumer behavior, market analysis and long-term positioning.
How to START building a modern digital marketing plan
Learn how to craft a robust digital marketing plan using the START framework to stay focused and adaptable.
Brand Protection: The complete guide by Adthena
Discover essential tactics to catch click theft, protect brand integrity and maximize ROI.
Microsoft confirms Reddit blocked Bing Search
Reddit updated its robots.txt file prohibiting Bing and some other search engines from crawling its site.
Data strategies for unlocking customer lifetime value by Edna Chavira
Discover how predictive analytics and AI convert raw data into actionable insights, eliminate data noise and forecast emerging trends.
Bing testing new generative search experience
Microsoft said this “combines the power of LLMs and SLMs with Bing’s search results to generate a more delightful and efficient UX layout.”