How to succeed in the era of AI-driven search advertising
From AI-generated creatives to automated campaigns, learn how to adapt your paid media strategy for the AI era.
Evaluating technical SEO data: Key segmentation approaches
Learn commonly used and lesser-known data segments to help you pinpoint technical SEO patterns and trends in enterprise websites.
Google Ads API v17_1 introduces new features and enhancements
Advertisers can now generate shareable ad previews, remove automatically created assets, access offline conversion diagnostics and more.
The design thinking approach to enterprise SEO
Here’s how to create user-focused, technically feasible solutions for your enterprise site that drive long-term growth and search visibility.
Unlock AI’s potential in paid media creative
A look at the latest AI-driven advancements in PPC and creative design to optimize ad performance and engage your audience effectively.
Position-less Marketers Empowered to Bring the ‘Personal Shopper’ Touch to Online by Optimove
The Position-less Marketer is fueled to deliver hyper-personalized experiences online at the speed of a consumer’s interaction with the brand.
Google enhances Local Services Ads with auto-selected photos
Automatic photo selection for Local Services Ads, aims to boost engagement and ad rankings for businesses that upload high-quality, images to their profiles.
Google enhances budget control for Local Service Ads
Maximum monthly spend limits for Local Service Ads, offers advertisers greater budget control but caution should be taken about potential overspending due to report lags.
Optimizing for Amazon branded search: Best practices to boost visibility
Optimize branded search on Amazon to protect your products, outrank competitors and boost visibility with organic and advertising tactics.
Maximizing Performance Max: Strategies for ecommerce success
Learn about campaign structures, best practices and how Performance Max compares to Meta Ads for ecommerce success.
Survey: 92% of SEOs suspect their competitors buy links by Admix Global
Buying backlinks can seriously harm your SEO performance. Here’s how to avoid penalties and losing traffic.
Google declared a monopoly: industry reactions and implications
Digital marketers highlight uncertainties about long-term implications, potential market disruptions, and challenges in determining meaningful penalties.
Advertisers react to Google Reporting and Product Listing glitch
Concern raised among advertisers have been about data privacy, competitive intelligence, and Google’s transparency in handling the situation
Google Ads recovers from major reporting glitch
The glitch exposed some advertisers to others’ data & some couldn’t edit product groups. Most services are now restored and credits promised to those affected.
Google phases out Smart Campaigns in favor of Performance Max
Google’s shift from Smart Campaigns to Performance Max signals a major push towards AI-driven, cross-platform advertising solution.
Advanced analytics techniques to measure PPC
Key strategies for consent management, data modeling and non-cookie measurement techniques in a privacy-first world.
Google gives new look for trending now section of Google Trends
The new design fits more trending keywords and gives you a nicer and more actionable interface to do your research with.
Generative AI tactics, tools and insights from the experts
Explore key insights on leveraging AI for SEO, copywriting, ad creation and more from top search marketers.
Push notifications: The secret weapon for SEO and revenue growth by RollerAds
Explore how integrating push notifications can improve your website’s SEO, user engagement and monetization strategy.
Future-proof your content by Edna Chavira
Learn how to optimize your content for maximum impact.