Audience targeting is direct mail’s top advantage by SeQuel Response
Marketers are leveraging direct mail’s offline data to fuel digital prospecting and customer acquisition campaigns.
FTC finalizes rule to combat fake reviews, testimonials
FTC bans fake reviews, empowering the agency to seek penalties against violators and combat AI-generated deception in online marketplaces.
Hot take: Why SEO’s oldest tactic must evolve now by Edna Chavira
A bulletproof case for ditching the outdated editorial calendar in favor of a better, faster, and more impactful path to SEO results.
8 questions to ask your new PPC clients
Ask these key questions to tailor your marketing strategies, deliver measurable results and set up your client relationships for success.
Lead gen advertising in the automation era: How any brand can succeed
Boost your lead gen strategy with tips on campaign management, sales alignment and maximizing ad performance.
Report: U.S. considering forcing a Google breakup
Could Google be broken up in the not-too-distant future? Could the U.S. government force a sale of Chrome, Android or Ads?
Google extends deadline for Hotel Ads commission bidding sunset
Google extends Hotel Ads commission bidding sunset to February 2025, giving advertisers more time to adapt strategies amidst evolving privacy standards.
Google Ads API streamlines conversion adjustment uploads
Google Ads API eliminates 24-hour wait for conversion adjustments, streamlining data management for advertisers starting Sept. 9.
Google AI Overviews volatility continues: Rise, fall, repeat
The overlap of AI Overviews with Google’s search results increased. Travel and entertainment queries no longer triggered AI Overviews.
How Google Search ranking works
An in-depth analysis of how Google’s complex ranking system works and components like Twiddlers and NavBoost that influence search results.
Broad match keywords: When to test and when to avoid
Looking to expand your reach with broad match keywords? Find out how to carefully manage them and avoid overspending on irrelevant searches.
Brands want to invest in ecommerce, so what’s stopping them? by Feedonomics
Investigating common obstacles to ecommerce investment and how to overcome them.
Facebook Ads 2024 data: Clicks and conversions up, costs down
Facebook’s stable ad performance and improving metrics offer advertisers a cost-effective and reliable platform to reach engaged audience.
The complete guide to optimizing content for SEO (with checklist)
Learn how to craft content that stands out in 2024, drives search traffic, and resonates with your audience by mastering these best practices.
The high cost of PPC efficiency
Here’s how to strike a balance between short-term gains and sustainable growth through strategic paid search campaigns.
How to overcome bias in PPC for better ad performance
Biases in PPC strategies can impact campaign effectiveness. Learn how to test bidding and ad structures without risking client profitability.
Consumers share what they want from brands by Wunderkind
We surveyed over 1,500 consumers to understand what they want from the brands they do business with. Our industry experts break down the trends you need to know.
TikTok partners with Amazon for in-app shopping
TikTok’s Amazon integration offers advertisers a direct path from viral content to purchase, potentially revolutionizing social commerce strategies.
Transform content creation with AI and automation by Edna Chavira
Unlock new possibilities for efficiency and impact.
Google rolls out Structured Data Files QA format for Display & Video 360
Google streamlines DV 360 campaign management with this release offering human-readable bulk reviews for Line Items and YouTube Ad Groups.