Category: Hobo SEO Blog

Claim: Good SEO is Good GEO (according to Google in 2026). Truth: Agree in principle, but if you only do “good SEO” on your own new site in isolation, you can still be invisible for months in AI Overviews, because Google takes the context f…

In my recent post, I showed you how Google faked a deep, human-level understanding of content. This follow-up story is building…. Hmm – The site (with no human visible content) is ranking in G now Proof you can rank in both AI’s and t…

Running a live test with a new domain to see if @lilyraynyc is correct about a sandbox for AI overviews. Initial observations: Google prefers to take context from a second trusted site. AI overviews won’t link. AI mode will. Indexation doesn&#821…

During the landmark Department of Justice antitrust trial in the fall of 2023 (U.S. v. Google LLC, 1:20-cv-03010-APM), a trove of highly confidential internal presentations was unsealed. These original PDFs – including a mobile ranking newsletter…

I just posted: “The Silver Age of Agentic Vibe Coding has begun: the era of scalable, economically viable agentic systems is just opening. If you missed the first sprint, the next one rewards discipline and taste more than raw speed.” (see the tweet) A…

In a fully autonomous, 80-plus-employee AI workforce, velocity is a given. But without governance, velocity becomes a liability. That is where Meg, Agency’s Level-3 AI-powered Ethics Manager, steps in.  She is the moral compass of the organisation, des…

At the intersection of cutting-edge diffusion models and high-level marketing strategy sits Luca, the Agency’s dedicated AI Artist.
Read the full article here Meet Luca: AI Artist & Image Generation Services at Thisisagency.ai © Copyright 2006-202…

At the vanguard of Agency’s data verification layer is Elaine, the Agency’s dedicated YouTube Transcript Analyst and master quote miner. Instead of broadly searching the web for new content, Elaine serves as the Agency’s surgical extraction…

Ava is a specialized, multimedial AI agent designed to expand the Agency’s intel-gathering capabilities beyond standard search results and directly into the video ecosystem.
Read the full article here Meet Ava: YouTube Search Specialist at Thisisagency…

There’s a conversation happening in boardrooms, courtrooms, and congressional hearings right now that every AI company is trying very hard to avoid having in public: where does your training data come from, and do you have the right to use it?  M…

Codename: Agency is now called this Thisisagency.ai.
Read the full article here Codename: Agency is now Thisisagency.ai © Copyright 2006-2025 Shaun Anderson

It’s strange to read a Google-affiliated academic collaboration that hypothesises about a future with the very systems you’ve actually built and beta-tested in public over 6 months
Read the full article here Codename: Agency – Mapping The Cyborg …

Agency is not just software. It is a completely simulated, autonomous digital marketing agency. Agency has bridged the gap between raw intelligence and human-in-the-loop operational execution.
Read the full article here Codename: Agency – A Weapo…

Explore the Google Helpful Content Update’s ongoing relevance in 2026. Learn SEO strategies for creating people-first content and achieving lasting search success.
Read the full article here The Google Helpful Content Update And Its Relevance in 2026 ©…

Explore Google PageRank’s history, mechanics, and relevance in 2026. Understand how this algorithm impacts SEO and how to optimize your website for better visibility.
Read the full article here Is Google PageRank Still Relevant in 2026? © Copyright 200…

Meet Elsa: Agency Secretary pic.twitter.com/xkMGP1VlV1 — Shaun Anderson (@Hobo_Web) March 23, 2026 If you’ve spent any time navigating the Agency platform, you know that the experience isn’t just about clicking buttons – it’s about a relati…

There’s a project I’ve been working on. I’m calling it Agency for now, and weirdly, as a 25-year veteran in this marketing game, I am in a weird position of… not caring even what it is called? It is strange times indeed. At this…

There is no Google sandbox.
Read the full article here “There is no Sandbox” – Google Lies, Black Hat Accusations and The HostAge Attribute © Copyright 2006-2025 Shaun Anderson

I make the connection between the specific ‘PQ’ acronym in the Google Leak and the ‘Page Quality’ system, revealing the digital twin of the human scoring system used in search rankings.
Read the full article here The Google Leak, Page Quality Rating (P…

I was on the Edward Every Day Youtube show discussing E-E-A-T with Edward Sturm. Here are the actual links to Shaun Anderson’s articles on E-E-A-T (and closely related content) from Searchable.com and Hobo Web, so you can reference or cite them directl…