Category: Hobo SEO Blog

A unified strategy for link acquisition and management.
Read the full article here The Definitive Guide to Linkbuilding after the Google Content Warehouse Leak © Copyright 2006-2025 Shaun Anderson

Take note. Within the Google’s Content Warehouse API, the documentation explicitly defines a suite of attributes directly related to the evaluation of product reviews.
Read the full article here Google’s Product Reviews Updates: Signals in the G…

There’s a reason why Google says, “Don’t let ads harm your mobile page ranking“. For more than two decades, we in the SEO profession have navigated the complex relationship between Google’s public mission and its commercia…

The recent seismic events in the Google SEO industry – namely, the landmark DOJ v. Google antitrust trial and the unprecedented content warehouse data leaks – are not disparate occurrences. They represent a single, clarifying moment of vali…

Stop guessing. Command your AI to perform expert SEO tasks with Hobo Web Agentica. Free prompts for deep analysis of competitors, pages & topical authority.
Read the full article here Hobo Web Agentica © Copyright 2006-2025 Shaun Anderson

This article is a record of a multi-stage dialogue with AI tools that deconstructed, analysed, and evaluated a novel methodology for interacting with Large Language Models (LLMs). The methodology, developed by me and named “Agentica” during…

Hobo Content Intelligence Engine DAY 1 – Update 1: V1: It takes about 24 hours for this methodology to propagate. Initial tests with Gemini Pro are showing a significant uplift in the strategic depth of SERP analysis. You don’t even need to cut and pas…

Prompt instructions for: Rewrite My Page Using The Hobo SEO Rewriter.
Read the full article here Prompt: Rewrite My Page Using The Hobo SEO Rewriter © Copyright 2006-2025 Shaun Anderson

This isn’t just another rank checker. It is a strategic intelligence framework designed to analyse the competitive landscape through the same lens as Google’s own core systems.
Read the full article here Prompt: Check My Topical Authority in AI answers…

Recent leaks like the content warehouse data leak from inside Google have given us the clearest picture yet of how the search engine truly values digital content. We were also told in the Google v. DOJ trial that “Most of Google’s quality signal is der…

This is my contribution to democratising high-level SEO analysis. By giving the global AIs a structured, expert-level framework, we move beyond generic advice and get a truly helpful, actionable audit. I hope you find it useful.
Read the full article h…

Author’s Note: The following analysis is based on information revealed in the May 2024 leak of Google’s internal documentation. All conclusions about the function, connection, and impact of these attributes (such as contentEffort) are the author&…

In short, E-E-A-T is Quality Score. Or thereabouts.
Read the full article here E-E-A-T is the Goal, Q-Star is the System, Site_Quality is the Score © Copyright 2006-2025 Shaun Anderson

The antitrust case, United States, et al. v. Google LLC, initiated in 2020, has fundamentally reshaped the landscape of Search Engine Optimisation (SEO) knowledge.
Read the full article here Key Strategic SEO Insights from the U.S. D.O.J. v. Google Ant…

During the initial stage of a search, pages that contain these expected salient terms are given a higher relevance score. A page that lacks them is considered less relevant and less likely to be passed on to the final ranking stages.
Read the full arti…

This guide, “Hobo: Beginner SEO 2025”, offers an in-depth look into modern Search Engine optimisation (SEO) strategies, particularly emphasising a “people-first” approach.
Read the full article here NEW – Hobo: Beginner SEO 2025 – Free SEO …

This role is far more influential than the “feedback” or “benchmarking” role Google has historically emphasised.
Read the full article here How Human Quality Raters Are Used – New Evidence From DOJ V Google Antitrust Trial © Copyright 2006-2025 S…

Google’s Popularity signal (P*) ‘uses Chrome data’ to capture the popularity of websites.
Read the full article here DOJ v. Google Disclosure: The Popularity Signal (P*) © Copyright 2006-2025 Shaun Anderson

Hobo SEO Tools is like a Swiss Army Knife of SEO Tools that operates entirely in Google Workspace (your Gmail account). It’s 100% private to you. Just set up your free Google Api, add the project ID to your sheet, and you’re away. Track and record all …

Disclosure: Hobo Web uses generative AI when specifically writing about our own experiences, ideas, stories, concepts, tools, tool documentation or research. Our tool of choice for this process is Google Gemini Pro 2.5, as it took notes during a recent…