Category: google ads

Google has updated or is updating a number of Google Ads and Google Merchant Center policies. This goes across alcohol, prescription drugs, gambling and games and government documents and services policies.

Google has published a new help document titled About the Universal Commerce Protocol (UCP) and UCP-powered checkout feature on Google. This was published in the Google Merchant Center help documentation section.

Google Ads has often used dynamic labels for some of the ad groupings. I mean, we’ve seen tons of variations of these and I am not sure if they mean anything specific. But here is one that caught my eye, this is titled “Sponsored options in the area.”

Google Ads is rolling out text guidelines for all advertisers globally in AI Max. We thought the rollout started more broadly last October, after it was announced last September, but now it is really fully rolling out.

Google has released a minor version update to the Google Ads API, version 23.1. This update has changes to account management, campaigns, conversions, incentives, planning, reporting and more.

Google reportedly updated its Google Ads support contact form to add a disclaimer and checkbox to say you authorize “Google Ads specialist on behalf of your company to make the changes above directly to your company’s Google Ads account to reproduce an…

Google sent out an email to some Google Ads advertisers about changes coming to Google Ads budget pacing for ad scheduling. These changes go into effect on March 1, 2026.

Google may be testing a new ad unit named Sponsored Places. I think this is new, I mean, have any of you seen this before in the search results? Instead of it saying “Sponsored results” or a local pack with sponsored listings.

Google is rolling out an update for Google Ads advertisers to certify for some cryptocurrency and complex speculative financial products. This is “incrementally to all advertisers over a period of time and not all advertisers and certification applica…

Google Ads may be automatically enabling paused keywords in your advertising accounts. I am waiting for a statement from Google on this but there are reports that this is being done through the low activity system bulk changes.

Google Ads is now showing in the “When and where ads showed” report, the ability to see PMax, Performance Max, reporting. So you can see the placement, type, network and impressions you are getting from your PMax campaigns.

There is a new Google Ads help document named About the Results tab in Google Ads Recommendations. It explains that in the Results tab, you can now view the performance impact after you apply them.

Google Ads has this new feature that lets advertisers calculate your conversion value for new customers. It says, “Select a lower target ROAS to adjust the incremental conversion value used to bid for new customers.”

Google Ads added to the Products section of your ads account the ability to see product eligibility directly in the Status column. This lets you see very quickly where each product is eligible across different campaigns in your Google Ads account.

Google Ads now has a new recommended experiments box in the Experiments page. This should offer you customized and personalized recommendations that Google Ads thinks you should try based on your account setup and performance data.

Google is rolling out UCP, Universal Commerce Protocol, powered checkout in AI Mode. This launched as part of the Google Ads news from yesterday, and you can now see it in AI Mode for products from Etsy and Wayfair.

Google announced a new ad unit for AI Mode for shopping ads which promotes retailers. Google also launched Veo 3 support in Google Ads Asset Studio. Plus Vidhya Srinivasan, VP/GM of Ads & Commerce at Google, published her annual letter to the industry …

A month ago, we reported on a new help document on Google Ads for Performance Max optimization experiments: A/B testing assets beta. Well, now some are seeing this in the wild, where you can set up these A/B tests in a controlled environment.

Google announced on Friday that there is a delay with the Google Ads team reviewing and thus approving developer token access applications. This is because Google is “seeing significant interest in the developer community for Google Ads API access, an…

Google announced on Friday that there is a delay with the Google Ads team reviewing and thus approving developer token access applications. This is because Google is “seeing significant interest in the developer community for Google Ads API access, an…