Category: google ads

Google has made some big updates to Local Service Ads. Even though LSAs are transitioning to Google Ads, Google is clearly still investing in the LSA product. Google added something called pre-badge ads, massively expanded the verticals and the verifi…

Google updated the Google Tag and Google Tag Manager. Google said, “these changes are designed to streamline your measurement setup, improve performance and management, and provide a more unified experience across Google’s tagging products.”

Google Ads can now help you find sitelinks for your ad extensions. A new feature within the Google Ads advertiser console will now suggest new sitelinks to add to your ads.

Google Ads seems to be rolling out a new customer match option named “enhanced matching.” Google writes this allows you to “Expand your audience reach with your consented user lists.” Google will then “match your consented users with publishers’ conse…

Google has released version 25.1 of the Google Ads API, this is a minor release with several of updates. This update includes text disclaimer assets, AI Max tracking, Brand and Conversion Lift measurements, brand sentiment insights, and several more fe…

Google has released version 25.1 of the Google Ads API, this is a minor release with several of updates. This update includes text disclaimer assets, AI Max tracking, Brand and Conversion Lift measurements, brand sentiment insights, and several more fe…

Google Ads is now letting you bid more using the customer retention option named “Loyalty program members.” This gives you the option to (a) Bid higher for loyalty program members and (b) Show member benefits to loyalty program members in eligible coun…

Google Ads is testing a new layout for review stars for a product in the mobile sponsored results within Google Search. I am pretty sure I’ve seen this layout before, but it is not common and I don’t think I covered it before.

Google is testing blue hyperlinks in the ad descriptions within the sponsored results. These are clickable, keyword rich, links in the ads, similar to what we saw last week with the keyword rich anchor text links but those were black links, not blue.

Google Ads will roll out a change to language targeting that will remove the ability to manually adjust the language setting. This change is happening next month, in September 2026. Google said its ad systems already match languages automatically and e…

Google updated a help document within the Google Merchant Center help area to document that Google Merchant Center for Agencies can now link to up to 1,000 Merchant Center accounts. Previously, that number was not there, and now we know – up to 1,000 a…

With Google migrating Local Service Ads to the main Google Ads platform, Google is already preparing new Google Ads help documents with more details about the change. A new document named About Local customer optimization within Performance Max campai…

Google announced several new updates to the Merchant Center performance report, starting on August 24, 2026. There are four updates: separating YouTube affiliate results from organic traffic, updating the YouTube organic traffic definitions, expanding …

Google is testing placing the list of advertisers in the group of sponsored results at the top of the ad block in the mobile search results. So if the sponsored results group has two advertisers in it, Google will show the favicon and domain name of th…

Google will be migrating Travel campaigns to the new Search campaigns for Travel in Google Ads. This is happening sometime in the third quarter of 2026; we do not have a specific date.

I feel like a broken record and that Google simply does not care but again, I am seeing numerous reports from the PPC community about Google representatives attempting to poach their client accounts from them.

Google announced a number of new AI features for Google Ads and Google Analytics aimed to “simplify your workflow and expedite your path to business growth,” as Google wrote. Specifically, there are new AI Overviews at the top of the pages, new AI data…

Google Ads is rolling out a new customer acquisition option named “Report on new customers acquired.” This lets you “Drive purchases from new and existing customers without changing bidding,” according to Google.

Google Ads will begin migrating or “upgrading” Automatically created assets and campaign-level broad match setting to AI Max starting on September 1, 2026. We knew this was coming and now the process is soon going to begin.

Google Ads added a “View call report” link in the Phone Call conversions leads report. This makes it easier to jump to the details of what makes up the metrics of that report and gives you access to that data in a new tab.