Category: google ads

Back in May, Google said it will be giving advertisers more visibility into the search partner network with channel reporting for Performance Max campaigns. Well, now some are seeing it live in their accounts for some of the campaigns they manage.

Google has launched a new link on some search / sponsored ads named “Products at this location.” Google confirmed this “relatively new feature” and can show up on listings for service businesses and other types of businesses.

Google Ads updated its gambling policy to disallow all promotion of online gambling-promoting content for horse racing targeting the United States. Google said this goes into effect as of December 1, 2025.

Google Ads published new documentation on a tool called “Website Optimizer.” Now, some of you OGs may remember Website Optimizer from 2008 or so. Well, it was renamed to Google Optimize and then sunset on September 30, 2023. Google Ads may be bringing …

Google rolled out Ads Advisor, its AI-based chatbot for Google Ads, a couple of weeks ago. But some are noticing that if you have an MCC account, where you manage multiple advertisers under one account, the Ads Advisor responses can mix advice from one…

Google Ads has supported adding WhatsApp Messenger for a while to your ad extensions. Now, it seems Google is also rolling out support for more messaging apps, including Facebook Messenger and Zalo, the Vietnamese instant messaging multi-platform service.

Google Ads now lets you create up to five custom views on the Overview tab. The Overview now supports custom views and you can add up to five tabs and create Overview pages customised for your unique needs, Google wrote on the Google Ads console.

Google Ads is testing two new sections in the Overview tab. There is a new trends section and a new performance by stage section.

Can you imagine you manage hundreds of clients in your Google Ads Manager Accounts (MCC) gets hijacked. Or your Google Account and your ad campaigns gets hijacked due to an MCC hijack? Well, this stuff happens and it can be incredibly scary and painful.

Google is testing removing the “more” results button for Local Service Ads within the web search results. Instead, you are given the option to expand the results to 8 in total but not click through to see more LSA listings.

Google has updated the list of countries where using Google Ads for offline gambling advertising is prohibited. Google updated the list on November 19, 2025 to match countries where offline gambling is not allowed.

As you know, Google has been testing a way to click a button to message multiple businesses through the Local Service Ads. Google now calls that message fan out. That being said, Google seems to be testing variations of that button.

More and more people are starting to see Google Ads within the Google AI Mode results. Google told us these ads were being tested on desktop AI Mode results back in May and over the past several weeks, more and more are starting to see them in the wild.

Google is testing shading the background color behind the search ads, sponsored results, and the local pack in the Google Search results. I do like that Google is testing differentiating the organic/free listings with the search ads/sponsored listings.

Google Ads is testing a share icon and button for hotel ads in the Google search results. When you click on the share icon, it lets you share the result with a friend.

Last month, we covered how we saw an “Incentivized” label on some product reviews within Google Search. Now, Google is emailing merchants and advertisers notifying them that they must properly tag incentivized reviews for Google.

Google Ads may be rolling out a new metric named “Original Conversion Value.” This shows the raw data before Google does anything with it.

Google Ads has rolled out the “Campaign total budget” feature for Performance Max (PMax) campaigns. This was available for other match types and is now available for PMax.

Google Ads may be introducing a new bidding type named Journey Aware bidding in 2026. This will be reportedly for search campaigns using Target CPA.

Google Ads top combinations report now has a Top Combinations option for PMax campaigns. This report should be able to quickly show you your top performing assets including logos, headlines, descriptions, images, sitelinks, and other assets.