Category: google ads

Google has revamped its Data Strength Best Practices help document with much greater emphasis on sending more first-party data and identifiers, using Data Manager correctly, adopting AI-powered campaigns, and supporting its recommendations with perform…

Google is testing using AI to come up with suggested goals and assets for your Google Ads campaigns. Google has confirmed this is a current test.

Google has updated its Google Merchant Center low image quality help document to now say that poor image quality will not stop those products from showing in Google Search or Google Ads.

Google Ads now lets you preview the assets generated by Google AI for your Google Ads AI Max campaigns. Google added these details to the About text customization in Search campaigns help page under a new section named “Text customization asset previews.”

Google has updated the how leads work help documentation within Local Service Ads with a lot more detail. The changes are meaningful, including what counts as a billable phone lead and how Google handles lead quality/credits.

Google updated its help document in Merchant Center to say that if a product changes more than once per day, it may be “disapproved instead of updated if we detect a mismatch.”

Google Ads is adding new AI Max related columns to the Google Ads reporting console. The columns include brand inclusions, locations of interest, commission and optimized targeting.

Google Ads now lets advertisers set up Conversion Lift measurement themselves. Google updated its help documentation to say that you no longer need a Google Ads representative to set up Conversion Lift measurement; you just need at least 1,000 observed…

Google Ads is testing a new billing menu bar or tab that adds more options and links to the billing section. It looks like Google added double the amount of links in the menu.

Google Ads is testing displaying the advertiser’s name within the click to call phone number call asset on the sponsored listings. Normally, Google will just show the phone number but in this test, Google is also adding the advertiser’s name.

Google Ads sent an email notifying some advertisers that it will automatically identify and extract high-quality promotions from your website and apply them directly to your campaigns starting on October 12, 2026. This is called automated promotions an…

Google seems to have a bug of sorts where sometimes it can show the three dots about this ad or search result button twice, instead of just once. I can replicate this for some queries but not all.

Google Ads has a new AI campaign localization tool for Search campaigns (beta), at least according to a new help document I found late last week. “You can use the AI campaign localization tool to quickly localize entire Search campaigns for new languag…

Google made several changes to the about merchant loyalty program within the Google Merchant Center help documentation. The key changes are that Loyalty Customer Match expanded to AI Mode and Gemini and to more regions, but there are even more changes …

Google Local Service Ads seems to hide the phone number until you hover your mouse over the ad. I am not sure if this is new or not, but there is a big button that says “Get phone number” which is not needed because the phone number does show up as soo…

Google Ads may have a bug or maybe it is testing, not showing images on sponsored product results. You can see from the screenshot below, the images that are generally shown above the ad titles and descriptions are missing from the Sponsored products c…

Google Ads show up a lot within AI Mode these days and with that, Google is testing various ad formats to see which formats get the highest click-through rate (unlike links in AI Mode). Here is a screenshot of what may be the Google Ads Sitelinks withi…

Google Ads will update its business name policy to allow some advertisers to use a business name that differs from the ad’s destination domain. This is limited to certain cases, specifically three cases and it also excludes advertisers who are not the …

There seems to be a bug with Google Local Service Ads showing ads from advertisers who are not targeting specific locations. With Local Service Ads, an advertiser can say they serve a specific city or location, but Google seems to be showing ads from a…

Google Ads updated its destination not working policy document to “provide additional examples for destination issues for advertisers,” the company said. But Google also added a new line that says “Make sure your campaign has at least one asset group …