Category: google ads

We knew this was coming, Google Ads now allows you to upload your customer loyalty data, i.e. Customer Match data, via the Google Merchant API. Google told us this change was coming back in March and Google has finally updated its documentation to say…

We knew this was coming, Google Ads now allows you to upload your customer loyalty data, i.e. Customer Match data, via the Google Merchant API. Google told us this change was coming back in March and Google has finally updated its documentation to say…

Google is testing adding an open in new window icon on sponsored results within the Google Search results. This icon appears at the end of the URL in the Google search ads.

Google is testing adding an open in new window icon on sponsored results within the Google Search results. This icon appears at the end of the URL in the Google search ads.

Yesterday, Google announced it was “renaming and updating the Default Ads Treatment policy to improve the clarity and transparency of the policy.” But it did one more thing, it removed “shocking content” from the list of categories of ads that would no…

Yesterday, Google announced it was “renaming and updating the Default Ads Treatment policy to improve the clarity and transparency of the policy.” But it did one more thing, it removed “shocking content” from the list of categories of ads that would no…

Google Ads is adding new reporting to Performance Max campaigns for product reporting by asset group and also a report to view audience segments by spend. These reports should give you more clarity in your ad campaign spend and to understand the ROI o…

Google Ads seems to be rolling out Maximize Conversion Value bidding within Standard Shopping campaigns. You might see under the Budget and bidding optimization setting for your Standard Shopping campaigns, the bid option for “Maximize conversion val…

Google announced new security controls for Merchant Center for Agencies, specifically around user access controls for admins and standard roles. Ginny Marvin, the Google Ads Liaison, said that these changes are “to help streamline workflows and improv…

The Google Ads API will stop allowing advertisers to create Smart Campaigns on August 3, 2026. Google has been transitioning from Smart Campaigns to Performance Max campaigns for years now.

Earlier this month, we covered Google’s announcement of the Google-hosted lead form. Well, now it is going live for some advertisers in their Google Ads advertiser accounts.

Google has released version 24.2 of the Google Ads API, this is a minor release with dozens of updates. This update includes “critical security updates, new AI transparency features, reporting enhancements, and powerful planning insights,” Google annou…

Google is updating its Google Ads Destination Mismatch policy in early July 2026 to allow the final URL to redirect to a different domain in some cases, with prior approval from Google. This was previously not allowed, as ads generally should take you …

Google added a lot more detail to a Google help document on using broad search for Local Services Ads. Google added a section on the setting, how to disable broad search, how to view leads from broad search, some nuances and how to target multiple vert…

Google Ads is rolling out new data columns that show unique search categories with clicks, conversions and impressions. This is different from just the clicks column, which is also available in this report.

Google Ads is rolling out a new section under the Conversions section labeled “Shop diagnostics.” It says, “This report helps diagnose shop sales reporting and optimization eligibility.”

Google has confirmed it is rolling out a limited test in the search results to add labels to the sponsored results. The labels will say “Strongest match” and “Strong match,” which represent how relevant those specific ads are to the query.

Google has updated the Google Ads help document on About reporting in AI Max for Search campaigns with a number of changes. The changes include documenting the DSA to AI Max deadline, more information on how to understand the report, a new section on n…

Google added a new section to the about final URL expansion in Search document named “How the landing page logic works for Travel Promotion Ads & Booking Links within Search Campaigns for Travel.” This explains the relationship between your targeting s…

Google announced it has expanded its Financial Services Verification process to 24 new European Economic Area (EEA) markets. The verification requirements kicks in today, July 23, 2026. Google said they are doing this to “help stop scams before they st…