Why are payday loan ads still showing on Google after the ban?
A deep look at how the payday loan industry is able to keep advertising despite Google’s policy changes.
The post Why are payday loan ads still showing on Google after the ban? appeared first on Search Engine Land.
Please visit Search Engine Land for…
The 7 best ad and landing page elements to boost online conversions
How can you modify your ads and landing pages to boost conversions? Columnist Mona Elesseily has some advice.
The post The 7 best ad and landing page elements to boost online conversions appeared first on Search Engine Land.
Please visit Search Engin…
Bing Ads opens pilot for device bidding
Bid adjustments for each device type will be available with bigger bid ranges for tablet and mobile.
The post Bing Ads opens pilot for device bidding appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Why call tracking helps improve PPC lead generation account performance
Columnist Jeff Baum explains that when properly set up, call tracking can help you both measure the value of your PPC campaigns and optimize them for better ROI.
The post Why call tracking helps improve PPC lead generation account performance appeared…
Bing Ads Editor now supports Shopping campaigns
A new Shopping settings tab is now available in the editor panel.
The post Bing Ads Editor now supports Shopping campaigns appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Bing partners with CBS Interactive in syndication deal
The deal is aimed at boosting mobile search volume and share for the Bing network.
The post Bing partners with CBS Interactive in syndication deal appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Bing Ads vs Google AdWords case study: which offers the better value?
We see mixed result across both platforms, depending on the account we’re working on, so it’s difficult to identify trends in the differences between the two networks, when we’re trying to optimise campaigns.
Bidding on the competition: Is it really worth it?
Bidding on your competitors’ brand terms could yield positive results, but columnist Jacob Baadsgaard warns that it might cause problems in the long run.
The post Bidding on the competition: Is it really worth it? appeared first on Search Engine Land….
Bing news update: three latest developments
It’s been a Google heavy month and we’re only halfway through September – what with its latest mobile-first product announcements, various algorithm … read more
Bing Ads launches Structured Snippets for text ads
The extension is rolling out globally.
The post Bing Ads launches Structured Snippets for text ads appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Bing Ads apps keep getting more useful, now with bulk editing
Hints of more improvements to come.
The post Bing Ads apps keep getting more useful, now with bulk editing appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Bing Ads opens pilot access for Expanded Text Ads
Advertisers can apply now to begin testing ETAs in their campaigns.
The post Bing Ads opens pilot access for Expanded Text Ads appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Bing Ads Editor now supports custom ad copy for native ads on MSN.com
Bing’s latest version of its desktop editor tool, Bing Ads Editor 11.2, supports custom copy development for native ads. Instead of creating one ad to be served in search and native ad placements, advertisers can now create ads specific to native placements on MSN.com in bulk using the tool….
Please visit Search Engine Land for the full article.
Five most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
SEO and voice search-proof your shopping campaigns this holiday season to win the omni-channel shopper
How can you make your shopping ads stand out this holiday season? Columnist Purna Virji suggests some ways to optimize your campaigns for the valuable omni-channel shopper.
The post SEO and voice search-proof your shopping campaigns this holiday seaso…
Bing Ads adds Enhanced CPC bid strategy to optimize for conversions
Automatically adjusts bids within a range depending on estimated likelihood of a user to convert.
The post Bing Ads adds Enhanced CPC bid strategy to optimize for conversions appeared first on Search Engine Land.
Please visit Search Engine Land for t…
Bing Ads rolls out Upgraded URLs globally
Advertisers can begin migrating from destination URLs to final URLs and tracking parameters.
The post Bing Ads rolls out Upgraded URLs globally appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Lifting the lid of the search box: Excel tips for search marketers
There’s so much data available to us as marketers, but sometimes it can be difficult to make sense of large amounts of data. Here’s some Excel tips to help you take your data analysis to the next level.
Post from Cedric Chambaz
Color fade: A history of Google ad labeling in search results
A look back at how Google has treated ads in search results from blue shading to the green label of today.
The post Color fade: A history of Google ad labeling in search results appeared first on Search Engine Land.
Please visit Search Engine Land fo…
New insights on the customer decision journey
Columnist John Cosley shares research from Bing Ads on the customer journey and explains how you can apply these learnings to optimize your paid search campaigns.
The post New insights on the customer decision journey appeared first on Search Engine L…