Five most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Bing Ads releases Expanded Text Ads globally
Advertisers can create new expanded text ads in Bing Ads or import them from Google AdWords.
The post Bing Ads releases Expanded Text Ads globally appeared first on Search Engine Land.
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Bing Ads rolls out a new, more comprehensive campaign setup process
The new workflow offers more access to features and functionality during the initial setup.
The post Bing Ads rolls out a new, more comprehensive campaign setup process appeared first on Search Engine Land.
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Unlocking creative big data: the greener pastures of cloud-based data infrastructure
An article by Cedric Chambaz for State of Digital: Unlock the creative potential of big data with machine learning, AI and a touch of left field thinking.
Post from Cedric Chambaz
Why are payday loan ads still showing on Google after the ban?
A deep look at how the payday loan industry is able to keep advertising despite Google’s policy changes.
The post Why are payday loan ads still showing on Google after the ban? appeared first on Search Engine Land.
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The 7 best ad and landing page elements to boost online conversions
How can you modify your ads and landing pages to boost conversions? Columnist Mona Elesseily has some advice.
The post The 7 best ad and landing page elements to boost online conversions appeared first on Search Engine Land.
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Bing Ads opens pilot for device bidding
Bid adjustments for each device type will be available with bigger bid ranges for tablet and mobile.
The post Bing Ads opens pilot for device bidding appeared first on Search Engine Land.
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Why call tracking helps improve PPC lead generation account performance
Columnist Jeff Baum explains that when properly set up, call tracking can help you both measure the value of your PPC campaigns and optimize them for better ROI.
The post Why call tracking helps improve PPC lead generation account performance appeared…
Bing Ads Editor now supports Shopping campaigns
A new Shopping settings tab is now available in the editor panel.
The post Bing Ads Editor now supports Shopping campaigns appeared first on Search Engine Land.
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Bing partners with CBS Interactive in syndication deal
The deal is aimed at boosting mobile search volume and share for the Bing network.
The post Bing partners with CBS Interactive in syndication deal appeared first on Search Engine Land.
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Bing Ads vs Google AdWords case study: which offers the better value?
We see mixed result across both platforms, depending on the account we’re working on, so it’s difficult to identify trends in the differences between the two networks, when we’re trying to optimise campaigns.
Bidding on the competition: Is it really worth it?
Bidding on your competitors’ brand terms could yield positive results, but columnist Jacob Baadsgaard warns that it might cause problems in the long run.
The post Bidding on the competition: Is it really worth it? appeared first on Search Engine Land….
Bing news update: three latest developments
It’s been a Google heavy month and we’re only halfway through September – what with its latest mobile-first product announcements, various algorithm … read more
Bing Ads launches Structured Snippets for text ads
The extension is rolling out globally.
The post Bing Ads launches Structured Snippets for text ads appeared first on Search Engine Land.
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Bing Ads apps keep getting more useful, now with bulk editing
Hints of more improvements to come.
The post Bing Ads apps keep getting more useful, now with bulk editing appeared first on Search Engine Land.
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Bing Ads opens pilot access for Expanded Text Ads
Advertisers can apply now to begin testing ETAs in their campaigns.
The post Bing Ads opens pilot access for Expanded Text Ads appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Bing Ads Editor now supports custom ad copy for native ads on MSN.com
Bing’s latest version of its desktop editor tool, Bing Ads Editor 11.2, supports custom copy development for native ads. Instead of creating one ad to be served in search and native ad placements, advertisers can now create ads specific to native placements on MSN.com in bulk using the tool….
Please visit Search Engine Land for the full article.
Five most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
SEO and voice search-proof your shopping campaigns this holiday season to win the omni-channel shopper
How can you make your shopping ads stand out this holiday season? Columnist Purna Virji suggests some ways to optimize your campaigns for the valuable omni-channel shopper.
The post SEO and voice search-proof your shopping campaigns this holiday seaso…
Bing Ads adds Enhanced CPC bid strategy to optimize for conversions
Automatically adjusts bids within a range depending on estimated likelihood of a user to convert.
The post Bing Ads adds Enhanced CPC bid strategy to optimize for conversions appeared first on Search Engine Land.
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