The essential guide to pharma SEM
Columnist Justin Freid explains the basics of getting your PPC campaigns up and running in the highly regulated industry of prescription drug advertising.
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What’s love got to do with Valentine’s Day?
Looking to woo consumers this Valentine’s Day? Columnist Mona Elesseily shares insights from Bing Ads (and her own experience) to help your holiday ads flourish.
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Merkle: Google Q4 search growth aided by changes other than ETAs
Overall paid search growth remained steady in Q4. Separate device bidding was among the drivers of growth for Google.
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Bing Ads launches Automated Imports to sync campaigns from AdWords
Advertisers can now set their imported Google campaigns to automatically update on an ongoing basis.
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Bing Ads rolls out scheduling for ad extensions
The option to show extensions during store hours or schedule for time-sensitive promotions is available in all markets.
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Bing Ads shares Valentine’s Day CPC & CTR trends, including surprising mobile stats
Mobile plays a significant role, accounting for nearly half of all Valentine’s Day-related searches on Bing.
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2016 in review: Insights for search marketers from Bing Ads
Columnist Christi Olson of Bing discusses some of the ways Bing Ads changed over the course of last year and looks at trends to see what’s ahead for 2017.
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2016: The year in paid search (A year of massive change!)
This year will be seen as a watershed moment for mobile, with nearly every change reflecting mobile’s now-dominant contribution to search.
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The next Bing thing: Get your Bing campaigns in top shape for 2017
Columnist Anna Shirley discusses some of the most useful reports in Bing Ads and how they can be used to further refine and optimize your ad campaigns.
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Edit Expanded Text Ads in Bing Ads apps
Advertisers can now make changes to ETAs from their phones.
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Bing Ads is building a bot to help you manage campaigns better
While there isn’t a ship date for the bot, expect to see AI and machine learning play a greater role in paid search management.
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Ad extensions for the entire decision journey
How can you use ad extensions to move potential customers further down the sales funnel? Columnist Mona Elesseily shares some tactical advice.
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Bing Ads Editor now supports remarketing audience management & shopping campaign product filters
The latest version of Bing Ads Editor is now available.
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5 reasons advertisers should NOT ignore Bing Ads
Columnist Michelle Cruz outlines some recent developments in Bing Ads and makes the case for this cost-effective PPC platform.
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How do our biases impact PPC performance?
With experience comes wisdom, but columnist Brett Middleton believes that search marketers can sometimes limit themselves by clinging to old habits.
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Looking for Black Friday deals? Bing flyer ads showcase retailers’ Black Friday circulars
Ads link to Black Friday circulars from major retail chains.
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Bing Partner Program expands to agencies and technology partners, rolling out to more markets
Customers that meet certain engagement criteria can become eligible for program benefits.
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Microsoft execs share plans for making Bing ‘pervasive,’ say search is about to become very different
At an event in Redmond, Microsoft shared its vision of the future in which Bing is at the heart of day-to-day experiences without users even realizing it.
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Bing Ads starts testing app install ads in the US
The ads are available for iOS and Android apps.
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Mobile paid search has increased by 134% since last year: stats
There has been an increase of 20% in the YoY growth of Google search ad spending in Q3 2016, while paid search mobile phone spending has increased by 134% from the past year.