Top Things You Didn’t Know You Could Do In Bing Ads
Did you know there’s a number of great Bing Ads only features that can enhance your Bing AND AdWords PPC campaigns? Find out what they are & how to use them in this article from Arianne Donoghue.
Post from Arianne Donoghue
Bing Ads now shows remarketing bid adjustment suggestions based on CPA data
Suggestions are available in the Opportunities tab.
The post Bing Ads now shows remarketing bid adjustment suggestions based on CPA data appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
The Heart of Artificial Intelligence
If Artificial Intelligence is by definition “artificial”, how can it have a heart or emotions? But as the brain child of feeling people, how can it not have a heart? Read more about how to define AI and the outcomes we should expect from it.
Post from Cedric Chambaz
Dynamic Search Ads pilot in Bing Ads now open to all US advertisers
Ads are automatically matched to queries based on advertisers’ website content.
The post Dynamic Search Ads pilot in Bing Ads now open to all US advertisers appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
…
Developing YOUR audience targeting strategy
Columnist Christi Olson digs into how remarketing can be used create, shape and target the most important online audience in the world: yours.
The post Developing YOUR audience targeting strategy appeared first on Search Engine Land.
Please visit Sea…
Labels are coming to Bing Ads & Bing Ads Editor
As in AdWords, labels can be applied at various levels of campaigns to aid management and analysis.
The post Labels are coming to Bing Ads & Bing Ads Editor appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Bing Ads now shows potential conversion impact with budget suggestions
Conversion data is being used to inform more insights in the Bing Ads platform.
The post Bing Ads now shows potential conversion impact with budget suggestions appeared first on Search Engine Land.
Please visit Search Engine Land for the full articl…
Bing Ads rolling out new System Quality Policy, expects little impact on performing campaigns
The updated policy is primarily aimed at clearing out non-performing keyword and ad bloat.
The post Bing Ads rolling out new System Quality Policy, expects little impact on performing campaigns appeared first on Search Engine Land.
Please visit Searc…
After Windows 10 bump & Yahoo deal, Microsoft’s search revenue growth looks stagnant
Search ad revenues are growing, but the rate has been slowing. LinkedIn sessions were up more than 20 percent from the prior quarter.
The post After Windows 10 bump & Yahoo deal, Microsoft’s search revenue growth looks stagnant appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Merkle: Google paid search spend up 23% in Q2, thanks to non-brand text & shopping ads
Google, Bing Ads and Amazon are all seeing growth in shopping ads.
The post Merkle: Google paid search spend up 23% in Q2, thanks to non-brand text & shopping ads appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Bing Ads retiring Campaign Planner in favor of Keyword Planner
Keyword Planner will take over at the end of July and offer most of the same capabilities.
The post Bing Ads retiring Campaign Planner in favor of Keyword Planner appeared first on Search Engine Land.
Please visit Search Engine Land for the full arti…
An Introduction to Conversational Commerce and Bots
Chat bots or conversational agents allow commerce to deepen their engagement with consumers at scale. Get the basics right and find out how from Microsoft’s Cedric Chambaz.
Post from Cedric Chambaz
The biggest trends & changes in PPC so far in 2017
From new products to ads updates to targeting changes, here’s a look at the paid search changes that mattered most.
The post The biggest trends & changes in PPC so far in 2017 appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Bing Ads Editor updates: Bulk edit & copy multiple campaigns, manage device & radius targets
The latest version of Bing Ads Editor features several new usability improvements.
The post Bing Ads Editor updates: Bulk edit & copy multiple campaigns, manage device & radius targets appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Bing Ads now offers competitive share of voice metrics
Advertisers can see how their campaigns, ad groups and keywords stack up against the competition with the new metrics.
The post Bing Ads now offers competitive share of voice metrics appeared first on Search Engine Land.
Please visit Search Engine La…
PPC strategy: Planning beyond the click
Your paid search campaign may be getting a lot of clicks, but are you really making the most of them? Columnist Amanda Evans discusses how to succeed by focusing on the post-click experience.
The post PPC strategy: Planning beyond the click appeared f…
Bing Ads piloting in-market & custom audience targeting
Bing Ads is actively working on building out its audience targeting capabilities.
The post Bing Ads piloting in-market & custom audience targeting appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Bing Ads rolls out expanded device targeting globally, supports mobile-only campaigns
The update brings Bing Ads in line with Google AdWords device bidding.
The post Bing Ads rolls out expanded device targeting globally, supports mobile-only campaigns appeared first on Search Engine Land.
Please visit Search Engine Land for the full a…
Beginners’ guide to Bing Ads management
Considering advertising on Bing but not sure where to start? Columnist John Lincoln provides a handy guide for PPC newbies looking to get started with Bing Ads.
The post Beginners’ guide to Bing Ads management appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Don’t be tardy! Back-to-school searching starts in July — plan campaigns now
It’s not too early to start planning your back-to-school campaigns. Columnist Purna Virji from Bing suggests some ways to help you win over back-to-school searchers and stay a step ahead of the competition.
The post Don’t be tardy! Back-to-school searching starts in July — plan campaigns now…
Please visit Search Engine Land for the full article.