The Future Of Search Is Productivity Across Platforms
Columnist John Cosley of Bing Ads discusses the future of search in a multi-device, cross-platform world.
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Bing Ads Discusses 3 New Initiatives: Native Ads On MSN.com, Mobile Ad Formats, Remarketing
The company’s foray into native advertising will harness intent signals from Bing Ads.
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Bing Ads Reduces Campaign Reporting Lag To 1 Hour
Impression and click performance data is now delivered much faster.
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Bing Ads New Bid Preview Tool Lets You See Effects Of Bid Changes In Real Time
See how ads will display with bid increases before committing to new keyword bids.
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Bing Ads Rolls Out Enhanced Sitelinks Globally, Adds Sitelink Device Preference
Additional copy below each Sitelink extension is available in most markets and languages supported by Bing Ads.
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Smartphones Account For 40 Percent Of US Search Ad Spend In Q4 [Marin]
Desktop’s influence, while still dominant, continued to wane in the fourth quarter.
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Smartphones Account For 40 Percent Of US Search Ad Spend In Q4 [Marin]
Desktop’s influence, while still dominant, continued to wane in the fourth quarter.
The post Smartphones Account For 40 Percent Of US Search Ad Spend In Q4 [Marin] appeared first on Search Engine Land.
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Reaching The Modern Family: Cross-Device Advertising Is A Must
Are you deploying a cross-device search strategy to capture users as they move between devices? Columnist John Cosley of Bing notes that you’re missing out if not.
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Bing Ads, Too, Says Goodbye To Phone Numbers In PPC Ad Copy
Advertisers will need to use call or location extensions to display phone numbers.
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Holiday 2014 Learnings: How Delivery Options Impact PPC & Conversions
Ever wonder how final delivery dates and special options effect online conversions before Christmas? Contributor Rebekah Schelfout shares her insights.
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Quality (Score) PPC Content: Our Top 10 Paid Search Columns For 2014
This past year brought many developments in search engine marketing (SEM), and our Paid Search columnists provided insights, tips and advice for adapting to these various changes. Search marketers briefly panicked when Google announced in April that it would be removing search query data from ad…
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5 Incredibly Practical Reasons To Do PPC In 2015
The competition for visibility in the search results is fierce, which is all the more reason that big brands should stake their claim as a presence to be reckoned with online. Alongside search engine optimization, pay-per-click (PPC) can garner more real estate for your brand on the results…
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Understanding Auction Dynamics: Why More Traffic Can Mean Less Revenue
What’s the relationship between traffic and revenue in SEM? Columnist George Michie explains.
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The Dynamics Of The Search Ad Marketplace: Dissecting A Moving Target
Columnist John Cosley of Microsoft shares insights about how Cost Per Click, Ad Click-Through Rate, and search volume organically evolve throughout the day.
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Insights Into PPC Traffic From “Sofa Sunday” In The UK
You’ve heard of Black Friday and Cyber Monday, but what about Sofa Sunday? Columnist Rebekah Schelfhout discusses this new mobile shopping trend.
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Report: US Mobile Search Spend Expected To Overtake Desktop Next Year
Starting next year marketers in the US will spend more on mobile search — both PPC ads and SEO – than on desktop, according to a new report from digital research firm, eMarketer. Just last year, the firm estimates, less than a quarter of search spend went to mobile. The report suggests…
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How To Grow PPC Revenue Without Tanking ROI
Columnist Amanda West-Bookwalter shares her tips for improving paid search campaigns while keeping ROI steady.
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Bing Ads Updates Campaign Planner Tool For Search Trends, Keyword And Competitive Research
In September, Bing Ads released its Campaign Planner tool, which includes vertical and product trend data, keyword research and competitive insights. This week, the first update to the tool was released. If you’re not already familiar with this tool, I recommend taking some time and digging…
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Paid Search Revenue Gains Outpaced Retailer Ad Spend On Black Friday, Cyber Monday
Over the Thanksgiving week, retailers increased ad spend on paid search by 49 percent compared to 2013, according to new data from Kenshoo. On the biggest shopping days — Thanksgiving, Black Friday and Cyber Monday — revenue increases outweighed the jump in ad spend from the previous…
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3 Things You Can Do To Push Through Your PPC Plateau
Online advertisers are in it for the long haul, and like any long-term relationship, it takes work to succeed. If you’ve been working on a PPC account for a long time, you’ve been through the ups and downs together. You know what works and what doesn’t. You “get” the business, and you…
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