Searching for searchers: Audiences are the new keywords
As we continue to shift towards audience-centric marketing, columnist Christi Olson of Bing notes that we can create more effective remarketing campaigns by asking the right questions about our searchers.
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Google drove 95 percent of US smartphone paid search clicks in Q1 [Merkle]
Product listing ads continue to drive growth with added exposure on mobile and search partners.
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Bing Shopping Campaigns now out of beta in UK
Rollout marks the first market outside of the US to offer full Bing Shopping campaigns support.
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Still hanging onto Bing Ads Campaign Analytics? Time to switch to UET
Only UET will be supported for conversion tracking by the end of June.
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A century of celebrating Mom: smart ad strategies for the mother of all holidays
Want to make the most of your paid search campaigns this Mother’s Day? Columnist John Cosley of Bing Ads shares Mother’s Day insights for digital marketers.
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Bing Ads testing Social Extensions: Link search ads to Facebook, Twitter, Instagram, Tumblr
The new ad extension is in beta in the US.
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Pump up the volume: six ways PPC can boost your promotions
Sometimes, you need a little extra boost for certain products or services. PPC tactics can help get the word out, and I’m going to show you how in six steps.
Bing auto-tagging comes to Shopping Campaigns, Image Extensions
Ad group tracking is also now enabled via the utm_content tag.
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Why Copying Campaigns Between Search Engines Misses Opportunities
Are you making the most of the unique characteristics of each search engine? Contributor John Cosley explains paid search opportunities you may be missing.
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Bing Native Ads Rollout Gains Steam: Support Coming To Bing Ads Editor
Bing native ads extend the reach of search ads to MSN.com
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AdWords And Bing Ads Both Having Late-Week Reporting Troubles
Issues began Thursday for both platforms and continue to affect reporting on Friday.
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Could there be a new generator in the electric world of search?
Search is like electricity, In what way? Cedric Chambaz talks to us about some of the developments in search technology.
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Are Dynamic Ad Varieties A Waste Of Your Time?
Columnist Carrie Albright explores the various types of dynamic ads available to search marketers to help you decide which (if any) may be right for you.
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Microsoft Introduces Advertisers To The Bing Network
What search partnership? The Yahoo Bing Network is no more as both companies forge onward under separate cover.
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Bing Ads Experiencing Nearly 2-Day Reporting Outage
Engineers say they are working on a fix and that historical data is not lost.
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Are You Digging Deeply Enough Into Geographic Optimizations?
Are you doing your due diligence when it comes to geographic optimizations? Columnist Amy Bishop shares tips to ensure your campaigns are running as efficiently as possible.
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4 Search Advertising Trends To Watch
Columnist John Cosley of Bing unearths clues about the future of paid search as we head into 2016. What are you doing to prepare for or take advantage of these opportunities?
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Valentine’s Day Searches Start Now: When They’ll Peak Depends On The Category
Looking at last year’s trends, jewelry buyers waited until the last minute. This and other search and ad trends from Bing Ads.
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Adobe: Paid Search Spend Growth Slowed In Q4, Mobile Continued To Eat Into Desktop
Retail advertising spend on mobile Shopping ads nearly doubled year-over-year in Q4.
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PPC Geo-Bidding, Simplified
Are you overthinking your geo-targeted bidding strategy? Columnist Andrew Goodman thinks you might be — and he’s here to help simplify your life.
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