Local Google Shopping PLAs And Local Storefronts Roll Out To Limited Set Of Retailers
Today, Google is making public what several speakers at SMX East alluded to last week: local availability for Product Listing Ads. The latest iteration of Google’s wildly successful Product Listing Ads, which will be referred to simply “Local PLAs” in this article, are currently…
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Google AdWords API Update Brings Offline Conversions Integration
Google announced last week a new version of the Google AdWords API, v201309…
How To Use The New AdWords Estimated Cross-Device Conversions
A couple of months after the paid search world had to transition to AdWords Enhanced Campaigns in the name of simplified and more relevant cross-device ad management, we are finally getting some initial food for thought with regard to cross-device performance. I called it the “next frontier…
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Paid Search And Marketing Grow Further & Further Apart
A few months back, I wrote an article for Marketing Land called “Is The Art Of Paid Search Marketing Dead?” in which I foolishly suggested there was still a small bit of art left in search marketing. Art? Are you kidding me? Ugh. I haven’t been so wrong or felt so foolish in a long […]
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New Data Suggest AdWords Enhanced Campaigns Actually Work
Nearly two months after the forced roll-out of Enhanced Campaigns in AdWords, at least one key question remains unanswered: are we better off today than we were before? In my column this week, I’ll try to answer that question using some data-driven analysis — but first, I thought it…
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Google AdWords Gets Copy And Paste Functionality In The Web UI
AdWords Editor is great for editing and building out campaigns and ad groups, but sometimes it would just be nice to break up an ad group, clone a campaign, or copy keywords on the fly right in the web UI. Now you can. This week, Google added copy and paste functionality to the web UI. […]
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Demystifying Call Tracking In AdWords
Recently, I’ve been helping more companies in the local vertical; and for many of them, the ultimate goal of buying search ads is to get a phone call from a new prospect. Tracking these types of offline conversions has always been complicated, and I have to admit that one of the product areas…
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Estimated Cross-Device Conversions On Google AdWords
The problem every admits – people search on one device and may very well likely end up converting on a different device. Be it they are searching for a new pair of shoes while on the bus ride home from work and then end up purchasing it when they get …
Out With The Old, In With The New: Google Partners Replaces Google Certification Program
Google launched its new Google Partners program yesterday, a certification platform that provides agencies and online marketers with free certification exams, access to “Google experts” and other members in the Google Partners community, along with sales and marketing toolkits. After…
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Google Enhanced Campaigns: What We’ve Learned So Far
At SMX East yesterday, during the Google Enhanced Campaigns: What We’ve Learned So Far a collection of the best and brightest PPC professionals came together to discuss insights and lessons learned from Google’s “new” approach to managing ad campaigns. Larry Kim from Wordstream…
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Hot Tactics For Geo-Targeted Ads On Google & Bing
At SMX East this morning, I sat in on the Improving Your Geographic Targeting Tactics On Google & Bing session, in large part because I’m far more familiar with SEO than with paid search, so I like to stretch myself and learn more about the advertising side of the local search equation….
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Copy & Paste Now In Google AdWords Interface
Google quietly announced on Google+ a new feature to copy and paste within the Google AdWords interface.
Google said, “we’re making it faster and easier to restructure your campaigns and build out new ones with the ability to copy and paste in the Ad…
Google Launches ‘Estimated Cross-Device Conversions’ In AdWords, First Stage Of New ‘Estimated Total Conversions’
Today, Google launched estimated cross-device conversions in AdWords. It’s the company’s first step in providing advertisers with conversion insights that reflect the real-world impact of their campaigns. The new conversion type is the first to roll-out as part of the new Estimated…
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Google’s Card Interface Now Live
After months and months of testing, Google has finally went live with their new mobile interface. It first went live this Sunday.
Here is what the new mobile interface looks on tablets and smartphones…
“100% Not Provided Is Not The End Of SEO” Insider Opinions On Google’s Move To Withhold Data
Earlier this week, Google revealed it would be encrypting all search data, rendering website owners unable to see search term information previously offered through the “referrer” system. While Google had encrypted the data two years ago for searches performed by users signed in to…
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Google AdWords Debuts Ready Image Ads: Enter A URL, Get IAB-Sized HTML5-Ready Display Ads
The latest roll-out from Google AdWords could dramatically change the number of advertisers running display campaigns — and whether anyone gets paid to make display ads anymore. While that might sound far fetched, the launch of Ready Image Ads introduces a slick new option for advertisers who…
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Study: 61 Percent Of Mobile Callers Ready To Convert
As a marketer if you’re not making it easy for mobile users to call you, you’re losing business. A new survey of 3,000 US smartphone users, conducted by IPSOS on behalf of Google, underscores the critical role of calls in the mobile path to purchase. Almost two-thirds (61 percent) of…
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Google Expands AdWords Conversion Window Settings
In a small but significant change, Google is doing away with the 30-day conversion window in AdWords. Now advertisers can customize the conversion window from 7 to 90 days. Extending the window up to 90 days is good news for marketers whose sales cycle…
Google AdWords Conversion Window Customization Between 7 & 90 Days
Google announced you can now customize the conversion window length from a flat 30 day period, now to a period anywhere between 7 and 90 days.
Google said, “We’re also adding the capability to customize your conversion counting window from 7 to 90 day…
Post-PRISM, Google Confirms Quietly Moving To Make All Searches Secure, Except For Ad Clicks
In the past month, Google quietly made a change aimed at encrypting all search activity — except for clicks on ads. Google says this has done to provide “extra protection” for searchers, and the company may be aiming to block NSA spying activity. Or possibly, it’s a move to…
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