An AdWords Script To Make Exact Match, Well…Exact
Many of you will have heard about Google’s decision to terminate exact match (at the same time as telling us that it’s for our own good). It’s a clear move to grab some more advertising dollars, and the news has been met with fury by SEM experts. Most two-year-old kids know that there is a…
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Google AdWords Ad Customizers
Google announced they are now rolling out a feature to AdWords advertisers named ad customizers.
Ad customizers adapt your text ads to the full context of a search or the webpage someone’s viewing. They can insert a keyword, the time left before a sal…
Dangerous Weapon Ads On Google: A Look At New Policy Center Enforcement A Week In
Throwing axes, military knives, paintball guns, gun scopes. These items have are among the banned products listed in Google AdWord’s Policy Center, a list that in the past has had spotty enforcement at best. Last month, I looked at examples of supposedly banned dangerous products showing up…
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Google AdWords Ad Customizers Rolling Out: Dynamic Insertion On Steroids
To those arguing that Google has been steadily dumbing-down AdWords and taking controls away, the company is responding with what it’s calling Tools for the Power User. The first tool to come out of the box are ad customizers, designed to help advertisers optimize ad creatives at scale. Ad…
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Google AdWords Improves Bulk Uploads Features
Google announced on Google+ improvements to their bulk workflow features within the AdWords interface…
Samsung Vs. Apple In PLAs: Advertisers Spent 3X More On IPhone Ads Than Galaxy In Q2
Mobile device advertisers spent $26.4 million on Google product listing ads in Q2, according to new data from AdGooroo, which looked at 339 mobile device-related keywords. Apple iPhone-related keywords accounted for 45 percent of total spend on PLAs an…
Official: Google Expands Local Inventory And Store-Only PLAs Beyond The U.S.
Last fall, Google introduced local product listing ads, which it is now calling “local inventory ads”, in the U.S. This week Google officially announced support for local inventory ads in the UK, France, Germany, Japan and Australia. These are product listing ads (PLAs) from nearby…
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Google AdWords Local Inventory Ads Expands To UK, France, Germany, Japan & Australia
Google announced they’ve extended and expanded the AdWords local inventory ads they launched in the US about a year ago to more countries.
The new ads are now available in the UK, France, Germany…
Using AdWords Auction Insights To Find Out Who’s Winning On Mobile
The Auction Insights report gives you visibility into the auctions you compete in. Contributor Matt Lawson explains out how to use it to your best advantage.
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Google AdWords Merging Mobile Click Call Data
Google quietly announced on Google+ that they are combing/merging two different metrics into one metric on the mobile click front in order to appease the “feedback from hundreds of advertisers…
Will Ask.com Google Arbitrage Ever Stop?
Google has been steadily cracking down on sites with poor quality content, both on the organic and the paid side. So why does Ask.com continue to get away with it, and what’s it getting out of the relationship?
The post Will Ask.com Google Arbitrage …
Bing Ads Rolling Out Dynamic Sitelinks In U.S.
Bing Ads has debuted dynamic sitelinks, a new annotation that are automatically created and displayed in the same fashion as standard Sitelinks that advertisers control. If this sounds familiar, it’s because Google introduced the same feature in July. The engines know that sitelinks increase…
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Google Analytics AdWords Return on Ad Spend (ROAS) Report
Google quietly announced on Google+ a new AdWords metric available in Google Analytics named Return on Ad Spend (ROAS).
Return on Ad Spend (ROAS) is a metric that tells you how much revenue you bring in for each dollar spent with AdWords…
Google AdWords Ad Preview & Diagnosis Tool Bug Resolved
A couple days ago we reported about a widespread Google AdWords bug impacting the AdWords Ad preview and diagnosis tool.
I am glad to report, that as of this morning…
On Average, 171 Health Insurance Advertisers Bid On Same Top Keywords In Google
Health insurance advertisers spent more than $103 million on Google AdWords in the U.S. in the first half of 2014. A new report from paid search insights firm, AdGooroo, looked at desktop text ad activity on 6,003 health insurance-related keywords. Whe…
Google AdWords Ad Preview & Diagnosis Tool Technical Issues
There are confirmed reports at Google AdWords Help forums of a bug with the Google AdWords Ad Preview and Diagnosis tools.
Some are reporting that when testing the localization within the tool, the tool is showing that the ads are not running, when th…
Google May Hide Your Second Line Of Ad Text On Mobile Search
Google announced that starting on October 15, 2014, they may or may not decide to show your second line of ad text on mobile search results. Google said this will be done to make the ads “more relevant and useful information to your customers.”
Google To Start Bumping Ad Copy For Extensions In Mobile Search Ads
When Google added ad extensions and formats to the Ad Rank formula last fall, the company essentially put a neon sign flashing “Ad Extensions Increase Click Through Rates” in that store window you walk by every day. Now, in another sign of the rise of ad extensions, Google has announced…
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Newest AdWords Editor Supports App Install Ad Campaigns
The latest AdWords Editor is now available for download. Version 10.6 supports Google’s mobile app install ad campaigns announced earlier this year. Advertisers can create app install ads and manage campaigns in Editor, but will need to create any new app install campaigns in the AdWords. A…
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Tackling AdWords’ New Default Close Variants Matching Behavior
Contributor Benjamin Vigneron explores the new default behavior and finds an efficient negative keyword strategy is more important than ever.
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