Download Your Google AdWords Product Listing Ads (PLAs) Data By March 23rd
Google posted on Google+ that advertisers in Google AdWords who used the retired Product Listing Ads (PLAs) have until March 23, 2015 to download their legacy data – if they want it.
In April 2014…
Download Legacy PLA Product Target Data Prior To March 23
Google will be removing auto target tab data from old product listing ad campaigns.
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Site Speed & PPC Performance: Why You Can’t Ignore A Slow Site Anymore
SEO professionals have talked a lot about site speed since Google made it a ranking factor, but columnist Pauline Jakober says paid search marketers need to pay attention, too.
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Google Analytics Adds Currency Conversion For AdWords Campaigns
Google announced on Google+ that Google Analytics will now will automatically convert your AdWords cost, CPC and ROAS figures to the currency you are using in your Google AdWords account…
PLAs Drove 56 Percent Of Non-Brand Google AdWords Clicks In Q4 [RKG]
Click share also rose on Bing’s product ads, doubling from Q3.
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Automatic AdWords Currency Conversion Now Enabled In Google Analytics
Advertisers that use a different currency in AdWords and Analytics will now be able to easily compare cost data in Analytics.
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2 Tales Of Clarity Using Google Analytics’ Multi-Channel Funnel Reporting
Are you making use of Multi-Channel Funnel (MCF) reports in Google Analytics? Columnist Carrie Albright offers ways to glean insights from one report in particular: Top Conversion Path.
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Google Trusted Store Merchants No Longer Need To Submit Feeds
Google announced that they are making it “easier” to become a Google Trusted Stores merchant/e-commerce site. Now…
Google Trusted Store Merchants No Longer Need To Submit Feeds
Google announced that they are making it “easier” to become a Google Trusted Stores merchant/e-commerce site. Now…
The Secret To AdWords Success, Told By A Former Googler
Want the inside scoop on how columnist and former Googler Frederick Vallaeys manages his AdWords campaigns? Check out his Checklist for AdWords Success!
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Google AdWords Shared Library No Longer Will Work To Share Ads Across Ad Groups
Google quietly announced on Google+ that they are going to disable the ability to share ads across multiple ad groups or campaigns using the Shared library starting on February 11, 2015…
Ability To Share Ads Via AdWords Shared Library Is Going Away
Feature will be eliminated on February 11th.
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Smartphones Account For 40 Percent Of US Search Ad Spend In Q4 [Marin]
Desktop’s influence, while still dominant, continued to wane in the fourth quarter.
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Smartphones Account For 40 Percent Of US Search Ad Spend In Q4 [Marin]
Desktop’s influence, while still dominant, continued to wane in the fourth quarter.
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Here’s An AdWords Script That Lets You Optimize Bids Every Hour Of The Day
Columnist Daniel Gilbert shares Brainlabs’ AdWords script that lets you set 24 different hourly bid multipliers, 7 days a week.
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Google Results For “Car Insurance” Could Look Different Very Soon
As Google prepares to get into the car insurance business, those search results will get a shake up seen in other verticals
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MCC Accounts: Google AdWords Bid Simulator Keyword Report Didn’t Work
Almost 10 months ago, Google AdWords launched a new report set of columns that gave you the ability to show Bid Simulator columns in your reports.
Well, for the passed 10 months, it only worked on individual accounts. Not those who run MCC…
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Google AdWords Reach & Frequency Reports To Be Removed From Dimensions Report
Google quietly announced on Google+ that they are dropping the ability to see the reach and frequency reports from within the dimensions tab in your AdWords reporting console.
Starting January 28th those two reports will only be available within the C…
AdWords Reach Reporting Moves To The Campaigns Tab
Change brings more flexibility to reach and frequency reporting for display campaigns.
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AdWords Scripts For Every Level: Part 4, A Real World Use Case (Free Script Included)
Still trying to figure out real world, practical applications for Scripts? This post is for you.
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