Jewelry Advertisers Spending More On PLAs (Both Mobile & Desktop) Than Text Ads

Ahead of Valentine’s Day, AdGooroo has released data on the top jewelry advertisers on Google and the keywords that grab their budgets.

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Marketers Spent $4 Billion On Click-to-Call Advertising In 2014 — Report

Lack of keyword attribution creates a “blind spot” for search marketers.

The post Marketers Spent $4 Billion On Click-to-Call Advertising In 2014 — Report appeared first on Search Engine Land.

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Why Your Mobile & Geo Modifiers For Paid Search Aren’t Getting The Job Done

Columnist Andy Taylor of RKG shares enlightening data on mobile PPC performance by age and location.

The post Why Your Mobile & Geo Modifiers For Paid Search Aren’t Getting The Job Done appeared first on Search Engine Land.

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