Adobe: Paid Search Spend Growth Slowed In Q4, Mobile Continued To Eat Into Desktop
Retail advertising spend on mobile Shopping ads nearly doubled year-over-year in Q4.
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Google AdWords iOS App Officially Launches
In December, Google began beta testing the iOS AdWords app. It is now out of beta and you can download it from the App Store for free.
PPC Geo-Bidding, Simplified
Are you overthinking your geo-targeted bidding strategy? Columnist Andrew Goodman thinks you might be — and he’s here to help simplify your life.
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The Adoption of Gmail Sponsored Promotions (GSPs)
A look into how the take up of Gmail Sponsored Promotions has been slower than other products. This post includes a short survey and some GSP strategies too.
Post from Samantha Noble
Google AdWords To Only Support Internet Explorer 11 Of All IEs
Google quietly announced yesterday on Google+ that they will drop support for all versions of Microsoft Internet Explorer except Internet Explorer 11.
Google said, “starting on March 7th, 2016…
Brand Bidding & PPC Optimization: How We Got Here (Part 1 of 8)
The biggest question facing paid search advertisers is how to get meaningful growth numbers out of PPC. Columnist Lori Weiman believes the answer lies with brand bidding.
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Google AdWords Adds Custom Formulas Support To Custom Columns
Google AdWords quietly announced on Google+ that the custom columns now let you do custom formulas in those columns. This means you can add computations like addition…
Math! Now Available Right In AdWords Custom Columns
Use formulas to get even more out of custom columns in Google AdWords.
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New Google Research: Can The Long Tail Be Covered Without Broad Match?
Wondering about the benefits of using broad match? Columnist and Googler Matt Lawson got his hands on real Google data to put the debate to rest.
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Machine Learning With AdWords Scripts And Google Prediction API
In this helpful how-to, columnist Russell Savage explains how to use the Google Prediction API in conjunction with AdWords scripts to glean insights about your PPC data.
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How To Track Your AdWords Competitors Over Time Using Auction Insights
Former Googler Daniel Gilbert shows you how to turn the static AdWords Auction Insights data into a report that tracks your closest competitors over time.
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Google To Launch New Ad Platform For Plumbers, Electricians & Landscapers
BuzzFeed reports that they have a source within Google telling them that Google will launch a new ad product to connect home-service providers to searchers…
Google Shares AdWords “Store Visits” Metric Conversion Lift Data
US retailers saw, on average, 10 times more conversions from mobile search ads when accounting for store visits estimated conversions.
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Google Keyword Planner Tool Now Has Data To Compare You To Your Competitors
Google quietly announced on Google+ yesterday that the Keyword Planner tool within Google AdWords is being upgraded to add benchmark data so you can compare your performance to your competitors.
Google said it is rolling out over the next few weeks……
Google AdWords Ads Testing Displaying HTTP/HTTP URLs
Google is testing displaying https and http in the URLs of AdWords ads.
Conrad O’Connell spotted this and posted a picture of the http in the display URL area of the ad and said Google is showing the https version as well for some ads…
Google’s Steady Gains In Paid Search Location Tracking A Win-Win
Over the past year, Google has greatly improved its ability to track user locations at ever more granular levels. Columnist Andy Taylor discusses why this is great news for both Google and advertisers.
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Google AdWords Verification Policy For Phone Numbers In Call Extensions
Google launched call extensions about four years ago within the Google AdWords advertising platform. Prior, you could list any phone number you want…
AdWords To Require Verification For Call And Location Extension Phone Numbers
Ads without verified phone numbers will be disapproved.
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Report: Q1 US Paid Search Growth Strongest In 3 Years
Yahoo Bing Network gains share for third straight quarter.
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Google Still Dominant, But Baidu Benefitting From Google Ban In China Says eMarketer
As China’s search revenue share continues to grow, Google will largely be missing out while its sites are blocked on the mainland.
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