Google Image Search Sponsored Ads In Mobile
This isn’t really new, Google has been testing ads and sponsored results in images for many many years. In fact…
In new test for Google text ads, headlines are expanded without sacrificing ad copy
With right side text ads gone, Google is testing a new, longer look for text ads that can display across devices in any ad position.
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Dynamic remarketing: not just for retailers anymore
Think dynamic remarketing is only for retailers? Think again! Columnist Laura Collins explains how non-retailers can set up these campaigns and discusses the success her agency’s clients have seen by utilizing this tactic.
The post Dynamic remarketing…
Google AdWords Testing Purple Ad Label
Ross from Paid Insights informed me on Twitter that he is now seeing the ad label from Google AdWords in purple, not the yellow or green colors.
Here are some pictures he sent me:
He is/was seeing the purple color on both desktop and mobile sear…
Five reasons why GTIN should be your new favorite Google Shopping acronym
Global Trade Item Numbers are an often overlooked aspect of Google Shopping ads. Columnist and Googler Matt Lawson explains why you need to take them seriously.
The post Five reasons why GTIN should be your new favorite Google Shopping acronym appeare…
Google testing purple “Ad” label in Maps
The ad label matches the advertiser’s pin on the map.
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Psst, Google: Here’s what PPC marketers hope to see in the new AdWords UI
With Google announcing a new AdWords user interface is in the works, Search Engine Land asked paid search marketers for their wish lists.
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IAB: desktop and mobile paid search bring in roughly half of 2015 digital ad revenue
Combined value of US search market last year was $29.2 billion; mobile search was worth nearly $9 billion.
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Better in-store attribution is here
Closing the online-offline attribution app is difficult, but strides have been made in recent years. Columnist Mona Elesseily discusses some of Google’s innovations in this area and how they might be expanded in the future.
The post Better in-store at…
Google’s annual livestream of AdWords and Analytics news to be held May 24
New research and product announcements will again largely revolve around mobile.
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Google To AdWords Advertisers: Google Maps Is Now Part Of Core Search
Google sent an email to many of their AdWords advertisers yesterday telling them changes are coming to their search ads on Google Maps. We saw some of those changes yesterday with ads in the local finder results. But more changes are coming…
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Google AdWords Order IDs Now In AdWords Conversion Tags For Better Conversion Metrics
Google announced on Google+ that they have added a new feature named Order IDs that allow you to add a unique identifier into your AdWords conversion tags to help reduce duplicate conversion data…
Google makes updates that will affect local search marketers
Ads now appear in Local Finder results, plus ads display differently in Google Maps.
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Brand bidding & PPC optimization: effective bidding techniques (part 7 of 8)
How do you deal with a rival trying to steal a SERP spot where your brand belongs? In part 7 of her 8-part series on brand bidding, Lori Weiman shows some examples of companies who are doing it right.
The post Brand bidding & PPC optimization: eff…
Google drove 95 percent of US smartphone paid search clicks in Q1 [Merkle]
Product listing ads continue to drive growth with added exposure on mobile and search partners.
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Now you can capture Order IDs to mitigate double-conversion counting in AdWords
Filter out repeat visits to a conversion page from the same device with an update to the AdWords conversion tag.
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How to check if you’ve screwed up your AdWords account
Former Googler Daniel Gilbert shares an AdWords Script which will scan your account to identify some of the most common AdWords mistakes.
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Keywords Label Field Now In Google AdWords Report Editor
Jon Diorio, a Google AdWords Product Manager, shared on Google+ that they have added the keywords label field to the AdWords report editor.
He said on Google+…
The Ultimate AdWords Extension Quiz
Think you’re a pro when it comes to AdWords Extensions? Prove it! This 20-question quiz by columnist Pauline Jakober will put your knowledge to the test.
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Yes, AdWords Report Editor now supports label columns
Labels columns are now supported at all account levels.
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