Well played, Google: Advertisers (finally) get more device bidding controls
The most widely disparaged aspect of Advanced Campaigns is eliminated at last. Contributor Andy Taylor extols the change, explains what it means for marketers and makes a couple of suggestions for further improvement.
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The 5 strangest search terms in 2,000+ AdWords accounts
Contributor Jacob Baadsgaard shares cautionary tales of AdWords bidding gone terribly, terribly wrong.
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AdWords targets SMS growth with new ‘click to message’ feature
Investigating the brand new AdWords click to message feature. See how the latest SMS integration can help to boost your PPC engagement and user experience.
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Massive Google AdWords Updates: Bidding Changes, Expanded Text Ads, Mobile, Store Visits & Redesign
Yesterday was the Google Performance Summit as we reported yesterday but we didn’t report on all the changes. There were some massive updates announced outside of just the AdWords redesign…
Today Google Will Demo The New AdWords Design
Google is demoing the new AdWords design today at 9:00am PT / 12:00pm ET. It will be live streamed from the Google Performance Summit.
This will be your first chance to see the new design in action…
Google has measured 1 billion+ store visits from AdWords ads globally
Store visits measurement is now available to 1,000 advertisers in 11 countries.
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Official: Google to roll out Expanded Text Ads for all devices
Perhaps the final vestige of pre-mobile AdWords, 25-35-35 character text ads will soon sunset.
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Google AdWords to break up tablet & desktop and enable a mobile base bid
Individual device bid adjustments will roll out in the coming months
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Saying “a third” of mobile searches are local, Google brings new ads to Maps
Local searches are growing 50 percent faster than mobile searches overall.
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Live blog: Google Performance Summit, with new AdWords & Analytics announcements
Google’s annual event for AdWords and Google Analytics customers will open with news about coming features and plans for the rest of the year.
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Google to announce AdWords news & updates Tuesday
Event will include a demo of the new AdWords interface and other announcements.
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Google AdWords Timezone Support For Conversion Imports
Google quietly announced on Google+ that you can now set your timezones for your AdWords conversion imports. Google wrote that you can “set time zones for your conversion imports with time zone IDs.”
The time zone IDs are listed over here…
Official: Google Image Search Gets Shopping Ads
It is official, after months of testing ads on Google Images, now Google announced image search will have Google Shopping Ads.
Google said they are “introducing Shopping ads on image search…
Here’s an AdWords script to check for empty ad groups
See if you’ve left any ad groups empty with a new script from columnist Daniel Gilbert of Brainlabs.
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Google AdWords Testing Carousel Based Sitelinks Cards
Google AdWords is testing AdWords based cards in a carousel format in the mobile search results. So when you see an ad, under the snippet is a carousel of cards that you can swipe to left. In the example below, it contains Airbnb listings with the typ…
Google AdWords Purple Ad Label Officially For Map Ads
A few weeks ago we reported Google was testing purple ad labels for AdWords. Well, it seems like this is not a test, but rather the ad label color of choice for the Google Maps listing results…
Google Product Listing Ads officially launch in Image search, among announcements for retailers
New features for Local Inventory Ads and an update on Purchases on Google.
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Google testing a carousel of Sitelink cards in search ads
Spotted on mobile, the carousel features individual cards that link to separate landing pages.
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Google’s ban on payday loans estimated to cost millions in lost ad revenue
Still, the estimated losses account for just .05 percent of Google’s annual ad revenue last year.
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SEM ad copy tips that you may find scary
Trying new things can sometimes be frightening for paid search marketers, but columnist Brett Middleton argues that leaving your comfort zone is the key to differentiating your brand and obtaining qualified traffic.
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