Google rolling out price extensions for mobile text ads
The new text ad extension shows pricing information about products and services — and takes up significant real estate on mobile.
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Mobile brand CPCs on Google are climbing, finds Merkle
Increases started at the end of June and have only affected smartphone CPCs.
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Report: US Google search spend was flat, but mobile spend jumped 55 percent in Q2
Compared to a year ago, IgnitionOne customers spent substantially more on mobile where CPCs continued to be half as expensive as desktop.
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Google AdWords Adds Automated Bidding Health Reporting
Google announced on the AdWords blog that they have added more reporting to help advertisers stay on top of how well their automated bidding is working for them…
Google expansion of Local Inventory Ad product search now live in Maps and Knowledge Panels
The new feature, announced in May, allows users to search for product availability at specific stores from the search and Map listings of participating advertisers.
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Google AdWords Adds Features To Shopping Ads & Hotel/Travel Search
Google AdWords announced a slew of updates yesterday between their Shopping Ads/Product Listing Ads offering and Hotel/Travel search ad offerings…
Rotating ad copy: What traffic are you missing out on?
Want to see where your ad tests are finished, and what traffic you’re losing by letting them run on? Columnist Daniel Gilbert of Brainlabs has a script for that.
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Google rolling out major change to PLAs for broad product queries, among other Shopping updates
Instead of showing individual products, new Showcase Shopping ads let users peruse product collections from both local and online merchants.
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Google AdWords Emailing Advertiser: Made For Mobile.
The other day, Google emailed me on my AdWords account that “35% of people who saw ads for your ‘RustyBrick’ campaign were on smartphones…
Google AdWords Tests Percentages Instead Of Stars For Reviews
Peter Lavelle from Pure FX informed Search Engine Land that Google AdWords is testing showing percentages instead of X out of five stars for the AdWords reviews extension.
So in this example, when he searched for [foreign exchange] in Google UK…
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Google AdWords Express Advertising Dashboard Broken
Several Google AdWords advertisers who leverage the AdWords Express ad system are reporting in a Google Advertising Help thread that the numbers on their dashboard are off.
Instead of showing any numbers, it shows zeros. It shows “0 views, 0 clicks….
Google testing ratings percentage instead of yellow ratings stars in text ads
Attention-grabbing yellow is replaced with a light gray font.
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3 common mistakes made in do-it-yourself PPC
Trying to manage your business’s paid search advertising on your own? Columnist Pauline Jakober outlines some common pitfalls to avoid.
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Google Keyword Planner Estimates Are Based On Ads Not Organic Search
There was some confusion about where the Google Keyword Planner tool gets their estimates. Is it based on organic searches or does Google only look when there are ads available for those keywords. The answer is…
Do you really know how much you’re bidding?
Columnist Frederick Vallaeys shares a handy AdWords script that generates a spreadsheet of your base bids with the actual min and max possible values based on your various bid modifiers.
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Google Testing A New Home Service Ad Without Location?
Pete Meyers posted on Twitter a screen shot of what looks like a new format for the Google home service ads…
The 10+ biggest things to happen in PPC so far in 2016
Big text ad changes, a revival of device bidding, and LinkedIn possibilities are among the announcements that hold big implications for search marketers.
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Google AdWords Promises To Make Dynamic Search Ads More Relevant
Google announced quietly on Google+ that they are going to be making the Dynamic Search Ads feature in AdWords more relevant…
Google says Dynamic Search Ad targeting will soon get better
Query matching set to improve over several months.
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What the heck is going on with Google Keyword Planner?
Technical glitches and close variants (sometimes) come to Keyword Planner
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