Dynamic Ad Extensions: don’t let your sitelinks and callouts get out of date
Keep your ad extensions up-to-date and applied everywhere with the latest AdWords script from columnist Daniel Gilbert at Brainlabs.
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AdWords Editor now supports more ad formats, device bidding
Advertisers can create and edit Gmail ads and more in version 11.6.
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Google Optimize and Session Quality Score: a brief guide
Google announced on its Analytics blog and at SMX East the launch of some intriguing updates to its Analytics platform.
3 mysterious and scary ways AdWords budget creep can happen to you
Are you feeling spooked by a mysterious rise in ad spend? Columnist Pauline Jakober takes a look at what you can do in AdWords to solve the mystery.
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What’s new and cool at Google from SMX East 2016
At this year’s SMX East, Googlers Jerry Dischler and Babak Pahlavan shared recent updates and what’s coming to AdWords and Google Analytics. Columnist Mark Traphagen was on hand to cover the highlights.
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Up close at SMX: Using paid search and social together
Columnist Kristi Kellogg recaps a session at SMX East that dives into how marketers can integrate their paid search and social efforts for better marketing results.
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Why call tracking helps improve PPC lead generation account performance
Columnist Jeff Baum explains that when properly set up, call tracking can help you both measure the value of your PPC campaigns and optimize them for better ROI.
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Google Keyword Planner Restrictions Due To “Bad Actors”
The Keyword Planner restrictions Google set into place a couple months ago were not to just block bots but also to prevent “bad actors.”
Google’s Jerry Dischler…
Google announces slew of search ads and Analytics updates at SMX East
New audience targeting solutions, a free version of Optimize 360 and more.
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How to implement mobile-specific ad copy for AdWords expanded text ads
If implementing mobile-specific ad creative is vital to your AdWords success, columnist Jason Puckett shows you two ways to do it.
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What you didn’t know about recent Quality Score changes
Columnist Frederick Vallaeys discusses the impact of some recent AdWords changes on Quality Score and provides an updated version of a free script that calculates account-level Quality Score.
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Google AdWords Sitelinks New Linear Format
Google seems to have launched a new user interface and layout for the AdWords Sitelinks. Instead of a 2 by 2 format or the card style format…
How PPC brand protection can increase clicks by 34%
Brand protection is changing. Are you keeping up?
Google to roll out cross-device retargeting
Cross-device remarketing for signed-in users will roll out over the next few months.
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Google Tests Hotel Booking Ads At Top Instead Of Right Side
Craig Harkins posted a screen shot on Twitter of Google testing placing the hotel booking feature at the top of the search results, as opposed to under the right panel in the local knowledge card for the hotel…
Google brings store visits to Google Display Network, debuts cross-device retargeting
Google says that it can deliver 99 percent location accuracy at 200 million stores globally.
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Google AdWords Call Conversion Tracking Now Easier
Google posted on Google+ that there is a new and easier way to implement call conversion tracking with AdWords. Now you implement one snippet of code per landing page and Google will dynamically serve the right number…
Plan device-specific user experience strategies with Google AdWords’ bid modifier
Google recently announced some changes to the way bid adjustments works in AdWords. Columnist Thomas Stern explains how this might affect your device-specific bidding strategies.
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What’s the Google AdWords Health Score and how is it different from existing tools?
AdWords recently released a Health Score feature that ‘grades’ your account, but is it just a rip-off of an existing free performance grader? Columnist Larry Kim compares.
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Setting up AdWords website call conversion tracking just got a bit easier
Track calls from the phone number on your website with a couple of pieces of code.
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