Google’s 2016 Bad Ads Report: 1.7 billion ads removed, including fake news ads
The company says efforts to crack down on payday loan ads, ads that look like system errors and “tabloid cloaking” ads were among those that led to an increase in removed ads in 2016.
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Is Google AdWords Testing Black AdWords Ad Label Now?
Yesterday we reported Google was testing a green outlined ad label. This was a change from the full green ad label from the yellow ad label.
Shortly after, Elzer Ramos posted on Twitter that he saw the ad label in black…
Merkle: Google Q4 search growth aided by changes other than ETAs
Overall paid search growth remained steady in Q4. Separate device bidding was among the drivers of growth for Google.
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Want to see if the same search query is appearing in different ad groups?
Columnist Daniel Gilbert of Brainlabs has the perfect script to help you stay in control of your AdWords queries.
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Spotted: New Google ad label test with green outline on white background
The new look was seen in the UK on desktop.
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Google Testing Green Outlined AdWords Ad Label
As you know, last year, Google switched the AdWords ad label from yellow to green – well, maybe Google is bored with the green now.
Matthew Barnes spotted Google testing the ad label in an outline green…
Google AdWords Call Reporting Now In India & South Africa
Google announced both on Google+ and Google AdWords Help forums that advertisers in India and South Africa can now do call reporting.
Google said…
Bing Ads launches Automated Imports to sync campaigns from AdWords
Advertisers can now set their imported Google campaigns to automatically update on an ongoing basis.
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Attention search marketers: ALL keywords are branded keywords!
Columnist Larry Kim explains how brand affinity impacts both paid and organic search performance — and how you can use this information to bolster your SEO and PPC campaigns.
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SEM continuity: The ROI-boosting digital marketing concept you’ve never heard of
What is continuity, and how does it apply to our work as search marketers? Contributors Jeff Eckman and Paul Benson share how thinking holistically can improve ROI for your search campaigns.
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Google testing new look for local inventory ads in place of local pack
The test is another effort to monetize local queries on mobile.
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Google AdWords To Only Allow Add/Edit Extended Text Ads Starting January 31st
Starting January 31st, you will no longer be able to add or edit your Google AdWords ads using the standard text ad format. It will…
New: Google Local Pack Showing Google Shopping Ads
Mike Blumenthal posted a screen shot on Twitter showing Google shopping ads in the local pack results for a query on [engagement rings buffalo] on mobile…
How artificial intelligence drives PPC automation
As artificial intelligence starts to play a bigger role in PPC account management, columnist Frederick Valleys believes we must be vigilant about understanding the capabilities of the systems we’re relying on.
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Mind the store: Using AdWords to drive offline sales
Store visits from online ads can be reported in AdWords. Columnist and Googler Matt Lawson explains what you should be doing with this info — and how you can get similar insights even without qualifying for store visit conversions.
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Ad copy hack for your AdWords pathways
Ad copy implementation and testing for Single Keyword Ad Groups (SKAGs) can be difficult; use columnist Jason Puckett’s hack to make your life easier.
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New: Share Google AdWords Negative Keywords Across Accounts
You can now share negative keywords across all your Google AdWords accounts. They just need to be linked to your manager account for it to work. This should help you save time when you use the same negative keywords a lot…
Google AdWords Notifying Customers Using Call & Location Extensions
Google sent an email to AdWords customers who are using both call and location extensions. If they do, nothing will change with the call extensions…
Google is launching automated call extensions in mobile ads on February 6
Call extensions will automatically pull phone numbers featured on landing pages.
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AdWords Managed Accounts can finally share negative keyword lists across accounts
Create a single list of negative keywords that can be applied to campaigns within an MCC.
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