Advertisers Continue To Drop Google Ads Even After Google Makes Changes
The other day, I reported that Google added ad placement controls for advertisers to help prevent their ads from showing up on hateful, offensive and derogatory content sites. But I guess those assurances were not enough for some of the bigger U.S…
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Google Tests Larger Product Listing Shopping Ads
Google is testing larger images for their product listing ads, shopping ads, in the Google search results. Ramesh Singh shared a screen shot with me on Twitter showing the before and after with these ads…
Google Adds Placement Controls For Advertisers
Last week, Google got in trouble, mostly in the EU regions, for allowing their ads, including AdSense, YouTube ads and other display ads, to show up on sites that have “hateful, offensive and derogatory content…
Seriously, Google, can you just make exact match exact?
In the wake of Google’s announced changes to exact match, contributor Daniel Gilbert offers a passionate argument against the shift, as well as a script to help advertisers regain control.
The post Seriously, Google, can you just make exact match exa…
Google AdWords Upsets Advertisers By Expanding Meaning Of Close Variants
Late Friday afternoon, Google announced they are changing the behavior of how close variants works in Google AdWords. Google said “over the coming months weâre expanding close variant matching to include additional rewording and reordering for exact match keywords…
What happens when Google pushes into branding and messaging?
As Google elbows its way further into PPC branding, columnist Pauline Jakober discusses the drawbacks of automating tasks that impact messaging and branding.
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Google to further dilute exact match in AdWords; will ignore word order & function words
Not just for plurals anymore, close variants will extend to include word ordering and function words in inexact match keywords.
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Three foolproof steps to excellent AdWords ads
With billions of paid search ads delivered each day, it’s imperative to create appealing ad creative customized for the user and context. Luckily, AdWords is designed for just this purpose. Columnist and Googler Matt Lawson explains the simple steps to…
Google launches location extension display ads for local businesses
Some other display ads may be converted automatically to the new format when users are nearby.
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Here’s a script to help manage bids by keyword match type.
Columnist Frederick Vallaeys explains the concept of “stacked bidding” and provides an AdWords script to help monitor your tiered bids.
The post Here’s a script to help manage bids by keyword match type. appeared first on Search Engine Land.
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Google AdWords Tests 6 Ads At The Bottom Of Search Results?
Over the past couple days, I saw at least three people report that they saw six or more AdWords ads at the bottom of the search results. So as many as 10 ads on a single search results page…
Report: Google earns 78% of $36.7B US search ad revenues, soon to be 80%
Amazon and Yelp expected to see biggest search revenue growth rates in US.
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10 AdWords ad copy testing ideas you can use right now
Wondering where to begin with ad copy testing? Columnist Jason Puckett shares some ideas to get you started.
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Google AdWords Doesn’t Allow Emojis But Advertisers Keep Using Them
The other week, we reported that Google was showing emojis in the AdWords results. Well, Google said it was still against their terms of service and removed those ads from the search ad results…
New Features For Google AdWords To Click-To-Call Ads
Google announced on their blog that they are making several updates to Google AdWords click-to-call ads. The updates include the ability to manage them at the account level, expanding the automated call extensions…
Google rolls out AdWords account-level call extensions, among other call updates
Business names in call-only ads, more detailed reporting and an expansion of automated call extensions are on the way.
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3 free AdWords testing tools to adopt today
Columnist Todd Saunders discusses the importance of data-fueled decision-making with regard to ad copy and suggests a few tools to help you test and optimize your search ads.
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Emoji appear in Google AdWords ads titles
Emoji have been spotted in the wild in Google AdWords ads titles, giving rise to speculation that this option may be rolled out globally for all advertisers soon.
Google is shrinking AdWords’ view-through conversion window default
The conversion window will default to one day at the end of March.
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Google AdWords Tests Additional Description Field
Valerio Celletti posted on Twitter (hat tip @Gianps) a screen shot of a new Google AdWords test where they are testing showing an additional description field in AdWords ads to make the ad even longer…