IAB: Paid search was 48 percent of total digital spend in 2016
Spending declined on the desktop but grew by nearly $6 billion overall because of mobile.
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Advertisers get claim notices for Google’s $22.5M settlement over ads on parked domains
The settlement stems from a case that dates back to 2008 about Google ads showing on error pages and parked domains.
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Keyword tiering: A systematic way to juggle your AdWords priorities
Columnist Jacob Baadsgaard explains how assigning paid search keywords into different tiers based on performance allows search marketers to quickly make adjustments that can have a huge impact on their business.
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Google sets machine learning loose on new ‘Smart’ display campaigns
Automation take over essentially every aspect of this new campaign format.
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How to use Google’s new demographic targeting for search ads
Through AdWords, Google has given advertisers a lot of control over when and how their ads are shown, but until recently, it wasn’t possible to target users based on demographic. Here’s how to use Google’s new demographic targeting for search ads.
WSJ: Google Chrome To Add Ad Blocker By Default
The Wall Street Journal reported last night that within a few weeks, Google may add an ad blocker to Chrome and turn it on by default. Here…
Here’s a script that copies audiences to all your campaigns
Columnist Daniel Gilbert of Brainlabs shares a nifty shortcut for replicating audiences across campaigns.
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Now you can log into multiple Google Merchant Center accounts with the same email
The change greatly simplifies user access for Shopping feeds and other Merchant Center programs.
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Google Enables Multiple Merchant Center Account & Access
Google community manager, Cassie, announced in the Google Advertisers Help forums that you can now access and manage multiple merchant center accounts…
Are AdWords advertisers about to get a lot more Quality Score reporting metrics?
A short-lived blog post indicates useful changes are coming to help advertisers analyze Quality Scores in their accounts.
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Here’s a script to stop ads from showing next to offensive videos
Wondering how to avoid embarrassing or controversial video ad placements on YouTube? Frederick Vallaeys shares a script for that.
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Google to hold annual livestream of AdWords, Analytics, DoubleClick announcements May 23
Says updates will touch on simplified measurement, improved targeting and ways brands are starting to use Google Assistant.
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What the data tells us about the death of exact match and its impact
Following Google’s recent changes to exact match in AdWords, many search marketers were concerned about the impact on their accounts. Now that it’s been a couple weeks, columnist Aaron Levy digs through his client data to see whether advertisers’ fears…
Paid search analytics: What treasures are hiding in your data?
Setting up paid search analytics may be straightforward, but columnist Jacob Baadsgaard shows that if you aren’t using your data effectively, you may be missing out on major opportunities to improve your performance.
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Google AdWords Tracked 4 Billion Store Visits & Aims To Improve Accuracy
Google announced yesterday that after two years of tracking store visits in AdWords, they have now reached over 4 billion store visits globally…
Google Warns YouTube Creators: Ad Revenue May Fluctuate Over Next Few Weeks
As you know, Google promised to make ad controls for advertisers as advertisers continue to leave Google over the controversy around their ads being shown on hateful, offensive and derogatory content sites and YouTube videos…
Google says it has now tracked 4 billion store visits from ads
The company says thousands more advertisers will gain access to store visits data as a result of improved measurement techniques and machine learning-powered modeling.
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Google AdWords Dynamic Search Ads Adds Page Feeds, Expanded Ads & More
Google announced that their dynamic search ads solution has gained three new features. These features include page feeds, expanded ads and quality enhancements.
Page Feed:
With page feeds…
AdWords Dynamic Search Ads gain page feeds, will soon support expanded text ads
Page feeds are designed to give advertisers more control over which URLs to associate with a DSA campaign.
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SMX West: What Google’s exact match changes mean for AdWords advertisers [Podcast]
In our latest Marketing Land Live, listen in to clips from the “flash session” at SMX West as our panel answered audience questions about Google’s dilution of exact match keywords.
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