Here’s a script for copying labels between levels
Label visibility within AdWords can sometimes be a little confusing, and the ability to copy labels between levels — from the campaign level to the ad level — can be extremely helpful. Luckily, columnist Daniel Gilbert has a script for that.
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Google AdWords Historical Quality Score In Reports Now
Google announced they are now providing ways to report on your historical quality score in Google AdWords. In addition to the historical quality score, you can also get historical landing page experience…
Google is rolling out changes to AdWords Ad Rank thresholds: What you need to know
Bids can carry more weight in Ad Rank thresholds based on the meaning of a query.
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Google Tests AdWords Ad Car Stack Format
Chris Smith spotted one of those ongoing Google AdWords user interface tests on mobile. This one shows the ad with a local extension ad format test. On the left of the ad extension box are three links stacked on top of each other and then on the right…
Google advertisers can now see historical Quality Score data in AdWords
Plus, no more hovering over individual keywords to see Quality Score data.
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Why the Google Search Network isn’t working for your B2B business
Many B2B organizations feel that PPC doesn’t work for them, and some are right. But columnist Pauline Jakober urges these businesses to explore a few ideas before giving up on their paid search program.
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4 critical areas to consider when performing AdWords audits
AdWords audits are a great way to win business and check on the health of an account, but columnist Matt Umbro notes that there are some aspects of an audit that are easily overlooked or underexplored. Don’t make these mistakes!
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Google is rolling out new keyword bidding suggestions in AdWords
The new feature shows suggested bids for various page positions.
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Google Merchant Center Bug: Unexpected Image Processing Errors
For the past few days, Google Merchant Center has been plagued with a bug named unexpected image processing error. This started back on May 9th and is still an issue a few days later…
The best-kept AdWords secret: AMP your landing pages
Even though AdWords doesn’t officially support AMP yet, advertisers can still use the technology to serve faster landing pages. Columnist Frederick Vallaeys explains how implementing AMP can lead to big gains in conversion rates.
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Google AdWords Has Removed The CPC Bid Cap On Enhanced CPC
Google AdWords has quietly made a change to how they handle ECPC, also known as enhanced CPC. Previous…
Change to AdWords Enhanced CPC removes bid cap to account for location & audience
The change could impact campaigns differently depending on campaign type.
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5 most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.
Google Home Services Ads Now With 3 Card Design
Google seems to have pushed out a new design for the home services ads. Instead of the linear format, now Google is showing three cards horizontally across the top of the Google home page…
5 steps to success for low-conversion-volume accounts in AdWords
You may be stressing over how to make improvements to your paid search campaigns when data is scarce, but columnist Anna Shirley shows how a low-volume account can be a great opportunity to be more creative and inventive.
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The psychology of language for paid search
The success of your PPC campaigns may depend on the language that you’re using. Here’s how to improve it.
New Google pilot tests Shopping ads on the Display Network
Ads will start appearing first on fashion and home design sites.
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Google AdWords Similar Audiences For Search & Shopping Ads Live
Google announced they are now rolling out to all advertisers the similar audiences features to search and shopping ads…
Google rolls out similar audiences for Search and Shopping
Now out of beta, similar audiences for Search enables advertisers to target users searching for the same kinds of things as recent site visitors.
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6 key paid search trends from Merkle’s Q1 2017 report
Here’s a look at what’s happening with Shopping ads, expanded text ads, device bidding and more.
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