Google AdWords To Roll Out AMP Landing Pages
In May, Google announced they are beta testing AdWords AMP landing pages. Well, the beta is just about over and in the next two weeks, Google is opening up this feature to all advertisers in two weeks, Google said…
Google rolling out support for AMP landing page in AdWords search campaigns globally
All advertisers will be able to point mobile search text ads to Accelerated Mobile Pages.
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Google Attribution: Is Google stepping in because no one else would?
Advertisers would love to see unbiased attribution measurement that unifies channel reporting and moves beyond the last-click attribution model, but is Google Attribution the answer? Columnist Andrew Goodman discusses the likely impacts of this new pro…
20 of Google’s limits you may not know exist
Don’t get caught off guard by limitations you weren’t aware of! Columnist Patrick Stox shares 20 Google limitations that may impact SEO efforts.
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Ad-jective Analysis: Look deeper into your AdWords search queries
Wondering how ad performance varies based on your word choices? Columnist Daniel Gilbert shares an AdWords script that can help you to determine which adjectives are your highest performers.
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Google AdWords’ automated ad suggestions test is getting a reboot
The new ads beta takes into account advertiser feedback on the earlier Ads Added by AdWords test.
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Optimize your GDN accounts with more hidden gems
Looking for creative ways to optimize your Google Display Network (GDN) campaigns? Columnist Pauline Jakober has some suggestions for minor, overlooked optimizations that can move the needle.
The post Optimize your GDN accounts with more hidden gems a…
Google Shopping gets top spot impression share & product diagnostics reporting
The updates are available in the new AdWords interface.
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Google AdWords Report Editor Adds Cross-Account Reporting
Now in the Google AdWords Report Editor you can do cross-account reporting to see all your important metrics across your manager account in one single report. Google quietly announced this new feature on both Google+ and Twitter…
Google AdWords Tests More Sitelinks Dropdown Button
Tauqeer Aziz shared a screen shot with me on Twitter of Google AdWords testing a sitelinks layout that has a “more” link that drops down to show additional sitelinks in the overlay…
Your account structure might be hurting performance. Here’s why (and how to fix it)
Oversegmentation is often the enemy of automation. Columnist and Googler Matt Lawson talks about how a fussy account structure can tank AdWords performance.
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Google AdWords Ad Rotation To Offer Optimize & Rotate Indefinitely
Google announced they are “simplifying ad rotation to two settings.” Specifically they are only going to offer “optimize” and “rotate indefinitely” options starting in late September…
Advanced budget management made easy with scripts
Budgets can be a real pain point for PPC advertisers, especially when allocating that budget over multiple campaigns. Luckily, columnist Frederick Vallaeys has a few AdWords scripts that can help you manage your monthly budgets more effectively.
The p…
Google Tests Local Panel Ads For Deals
Not only did Google expand the product listing ads in the local panel yesterday but they are also testing displaying a new ad format to promote deals in the local panel.
Pete Meyers posted on Twitter an example of an ad in the local panel that says “S…
AdWords ad rotation settings to get trimmed: Optimize or don’t
The machine learning-powered ad rotation setting comes front and center.
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Google Test New Local Panel Ad: See What’s In Store
Glenn Gabe spotted and posted on Twitter a new format for the local panel inventory product ads. This one shows a “see what’s in store” search box to allow you to search the store in the local panel and then shows popular tags/categories of products i…
Google debuts giant new look for Local Inventory Ad product search in Knowledge Panels
A search bar and multiple product listings are part of the update.
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Google is testing ads in local business knowledge panels
The new test is part of a broader focus on monetizing the growing number of local searches.
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Google Shopping Tests Drill Down Into Store
Here is a new interesting Google Shopping ads test found by Josh Leibner and posted on Twitter. The ad format shows the product listing ads but they are grouped by store and then you can drill into each store’s listing by clicking on the ad…
Google AdWords Landing Pages Report With Mobile Friendly Click Rate
Google announced they have added a new Landing pages report that shows the mobile friendly click rate on those pages and the number of clicks. This report shows you which URLs in your account are mobile-friendly, which ones drive the most sales…
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