The ultimate guide to choosing keywords for ROI
Keyword research is not easy. Every SEO has done it, but few will ever master it completely. In this guide we go beyond raw search volume data to metrics that will help you choose the keywords that deliver the best ROI for you right now.
AdWords Auction Insights report: A key to understanding the competition
In our personal lives, it does not often do us much good to compare to others, but in business, it is important to be aware of what our competitors are doing in order to take advantage of opportunities. In this post, we explain how the Auction Insights report in Google AdWords allows you to do just that.
How to stop Google AdWords campaigns from failing
Disruptive Advertising recently outlined the main reasons that AdWords campaigns succeed or fail, based on an audit of more than 2000 AdWords … read more
7 tips to ramp up your holiday advertising
Search marketers, are you ready for the holiday shopping season? Columnist Mona Elesseily shares tips for getting the most out of your holiday paid search ads.
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Creating a B2B and B2C overlap strategy
How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses how to develop an ‘overlap strategy.’
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Google AdWords Now Allows Bidding On Emojis?
Google AdWords has policies against using emojis in your ad copy, in fact, it has been a struggle for them to block it. But now Dan Perach shared a screen shot of Google AdWords allowing him to bid on the rose ð¹ emoji for money.
In fact…
Oh, no! AdWords can now spend double your budget. Or not…
In response to Google’s recent announcement that AdWords campaigns can now spend up to twice an advertiser’s average daily budget, columnist Daniel Gilbert shares a script to keep your budget under control.
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Google Employee Clicks On AdWords Ads Do Not Cost
Did you know that if a Google employee, Googler, clicks on your AdWords or any Google ads, while in the Google network, Google doesn’t count those clicks…
Alphabet (GOOG) third quarter beats estimates: $27.8 billion, revenues up 24%
Google paid clicks were up 55 percent, but CPCs were off 18 percent.
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5 ways to sell more this holiday season with Google’s updates to shopping ads
Contributor Frederick Vallaeys shares techniques to get the most out of your product listing ads by employing both new and often-overlooked features.
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New Google AdWords Showcase Shopping Ads & More
Yesterday Google announced some new features at the SMX show, the big one is shopping showcase ads…
Google AdWords Tests No Side Bar On AdWords Preview Tool
Google is testing a new user interface for the AdWords ad preview and diagnostic tool. The new look drops off the left side bar and shows the preview in a larger view. Avinash Murthy spotted this and posted it on Twitter…
Google announces new online-to-offline features on the cusp of the holiday shopping season
The announcements are aimed at giving brick-and-mortar retailers greater visibility on Google search properties.
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The nitty-gritty paid search account health check: Part 2
In Part 2 of her two-part series, columnist Amy Bishop continues sharing tips that will help you uncover optimization opportunities within your PPC accounts.
The post The nitty-gritty paid search account health check: Part 2 appeared first on Search E…
Google AdWords Rolling Out Support For Parallel Tracking
Google announced they have begun rolling out support for what is called parallel tracking…
Google Shopping Ads Tests Popup Overlay In Search
Here is an interesting test, spotted by Maulik Panchal on Twitter of Google testing a new format for their shopping ads in search. When you click on them or the show more button…
Google AdWords to roll out ‘parallel tracking’ to speed up mobile landing page delivery
Third-party tracking platforms will need to make changes to accommodate the new tracking method.
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Getting the most out of Google’s new sitelinks
Google updated the look of ad extensions back in August. Columnist and Googler Matt Lawson runs down how you can take full advantage of that refreshed look.
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AdWords adds ‘Days to Conversion’ segmentation for sales cycle insights
Advertisers can see how long it takes users to convert after clicking on an ad.
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How blockchain will impact search marketing
Maybe you’ve heard of blockchain, but why should you care? Contributor Tony Edward describes the dramatic impact the technology could have on digital marketing and advertising.
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