The new Google AdWords interface is coming soon. Are you ready?
Bagpipe music in AdWords? Contributor Mona Elessily lists pros and cons of the new Google AdWords interface as she sees and hears it.
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Pleas…
To comply with GDPR, Google asks publishers to manage user-data consent for ad targeting in EU
Publishers are being asked to manage the consent process on behalf of Google.
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AdWords now shows ad version history
Compare old ad variations in the new AdWords interface.
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Dynamic Search Ads are for amateurs or superheroes
Contributor Daniel Gilbert is definitely not a fan of Google’s Dynamic Search Ads. He shares why he feels the ad program doesn’t hold a candle to human-powered account management.
The post Dynamic Search Ads are for amateurs or superheroes appeared fi…
Google AdWords To Deactivate Accounts With No Spend In 15 Months
Google announced on Twitter that they will be automatically deactivating accounts with no spend in the past 15 months. Google said this will help “speed up your AdWords experience” some how. Google added that if your account is deactivated…
Google Shopping Actions For Voice Shopping & Assistant – There Is Confusion
Google announced this morning the introduction of Shopping Actions. Google say this program “gives customers an easy way to shop your products on the Google Assistant and Search with a universal cart, whether theyâre on mobile…
Google Ad Grants changes and your PPC strategy: Where to go from here
Is your nonprofit organization involved with the Google Ad Grants Program? Contributor Pauline Jakober shows how you can benefit from the recent ad changes with a few creative tips and workarounds.
The post Google Ad Grants changes and your PPC strate…
Google launches cost-per-sale Shopping Actions, unified shopping program across Search, Assistant & Express
In its answer to Amazon, Google’s new umbrella program will extend existing relationships with retailers and enable universal checkout across platforms and devices.
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Understanding campaign performance: Answers to common conversion tracking questions
Contributor Frederick Vallaeys suggests answering clients’ questions about AdWords quickly and authoritatively will make you shine like a PPC rockstar.
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5 advanced Google AdWords features to enhance your PPC
Google AdWords is a highly effective marketing channel for brands to engage with customers. Within this article, we round up five advanced features that can help you gain that vital competitive advantage.
Google says it removed more than 3.2 billion bad ads in 2017
The number of ads Google took down last year for advertising policy violations nearly doubled from 2016, and cryptocurrency ads will soon join the list of forbidden ad types.
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Google AdWords Adds Message Reporting
Google announced they are adding message reporting to the AdWords search ads reports. It is rolling out over the next few weeks and will help you analyze the performance of your click-to-message ads with Google.
It is rolling out in the U.S., Canad…
Notes are coming to AdWords, plus Recommendations & an Account Performance Score
Google has announced several productivity updates for the new AdWords interface, including the ability to note important changes right in the UI.
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Google AdWords Custom Columns On Keyword & Ad Level
Google has announced on Google+ they have added custom columns on the keyword and ad level. Google first added custom columns back in 2014 and then expanded it to support formula a year or so ago. Now…
Chat rate is the new CTR for AdWords message extensions
Google is rolling out message reporting metrics in the next few weeks for the US, the UK, Canada and other countries.
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AdWords custom columns now available at keyword and ad levels
Track and optimize to custom metrics tailored to your goals at all levels of your campaigns.
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An introduction to advanced audience targeting in AdWords
A topic that is hugely important for any marketer is that of targeting – making sure your budget gets spent on the people most likely to buy from you. Yet most marketers I speak to at events are unaware of the options available to them, and are unfortunately still wasting a lot of their click spend on irrelevant people who simply don’t convert.
Google AdWords Speed Scorecard Estimates Revenue Impact Of Speed
Yesterday Google announced their Speed Scorecard, a tool for website owners to measure the impact of their site speed on their earnings and revenues. This is aimed…
Google Tests Third-Party Shopping Engines In Carousel In EU Again
Last week we spotted a different interface test for showing third-party shopping search engine services in that carousel but now we are seeing Google test or maybe begin roll …
Keeping your edge sharp with AdWords
These are days of plenty for advertisers, with Google rolling out a new AdWords interface, AMP for ads and landing pages, Purchases on Google, updating the AdWords Keyword Planner and more. But factor in the increasing prevalence of machine learning an…