Why campaign structure is the killer competitive advantage
When pitching to new clients, business is rarely won based on the ability to tactically execute. It’s usually talking about how we … read more
How to use good ol’ PPC to support fun and creative branded content
Contributor Kevin Lee looks at creative synergies and the power of collaboration to increase the efficiency of branded content using PPC campaigns.
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So many paid search campaigns, so little time. Here’s how to stay ahead of it all.
Saving time and money are top priorities for most search marketers, Contributor Christi Olson has five tips plus a bonus to help save time and money when optimizing search campaigns.
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Google Test One Line Brief AdWords Ads
Google seems to be testing a new format for Google AdWords ads on mobile, which I personally cannot replicate. The ads show in a box of ads which says “ads: more for [your query]” and then it is followed by an icon (probably a favicon) and the URL of …
Google To Replace Assistant Featured Snippet Answers With How To Ads?
CNBC reports that Google is looking to get advertisers to create how to content and videos to be used as voice responses for Google Assistant and Google Home queries. CNC wrote “Google has been pitching companies to create videos for a new “How To” f…
Google launches Outstream Ads to boost video reach beyond YouTube
A new video ad format brings video to mobile devices, in locations where no YouTube videos currently exist.
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Google partners with LegitScript to certify addiction treatment center advertisers
After suspending rehab facility advertisers last year, Google will begin accepting these ads once again in July – but only from certified providers.
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Google Tests Search Ads That Blend into Organic & Can Be Closed Out
Update: As I suspected and wrote below, this seems like something interfering with the ads…
Are your ads pointing to the right domain? Here’s a script to find out.
KA-POW! Contributor Daniel Gilbert has a ‘super’ helpful script that will make you look like a PPC superhero by verifying your ads are linking to the right domain.
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Power up your B2B remarketing campaigns with 4 killer tricks
Contributor Todd Saunders explores four types of Google AdWords remarketing campaigns targeted toward the B2B marketplace that will build brand, convert leads and keep people from feeling creeped out.
The post Power up your B2B remarketing campaigns w…
How to outdo the PPC robots in shopping ads
Contributor Frederick Vallaeys isn’t ready for Skynet to manage his PPC campaigns just yet and shares seven ways account managers can use their experience to improve shopping ad performance.
The post How to outdo the PPC robots in shopping ads appeare…
Google launches Reach Planner for YouTube & video ad forecasting in AdWords
The tool suggests ad format mixes and provides reach estimates based on campaign objectives and budget inputs.
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Google tests showing two Shopping ad carousels on mobile
The test features Google’s Showcase Shopping ads and traditional product listing ads on one result.
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No search volume? No problem! 3 ways to improve low-traffic AdWords campaigns
Contributor Jacob Baadsgaard thinks you need to get scrappy and find ways to make the most of traffic you have access to instead of trying to adhere to high-traffic “best practices.”
The post No search volume? No problem! 3 ways to improve low-traffic…
Bing Ads brand CPC taking the elevator — up
Looking for options to hold down brand CPC on Bing Ads? Contributor Andy Taylor shares strategies for those programs observing significant increases.
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To make every conversion count, count every conversion
Measuring conversions is critically important in digital marketing. Columnist and Googler Matt Lawson explains why sitewide tagging is crucial to making every conversion count.
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Google Partner Search, Insights & Leads Going Away
Google sent emails to their Google Partners that changes are happening in April 2018. Specifically, Google is killing off some important features for Google Partners including dropping Google Partner Search…
Google Emails AdSense & Others Their Responsibilities With GDPR
GDPR, General Data Protection Regulation, is a huge deal for most businesses, whether they know it or not. In short, it is the new regulations and privacy and security regulations that businesses need to take to protect EU citizen data…
Google Announced The New Keyword Planner Tool
A month ago we reported about the new redesigned keyword planner tool which was put into the new Google AdWords experience and look and feel. Well…
Google AdWords Adds Version History On Ads, Including Their Performance
Google announced on Twitter and Google+ yesterday that they added version history to their ad platform so you can compare the performance of an ad before and after you make changes to them…