Customer Match: Common Questions & How To Answer Them
Feeling apprehensive about using Customer Match? Columnist Laura Collins tackles some frequently asked questions about this relatively new targeting feature in AdWords.
The post Customer Match: Common Questions & How To Answer Them appeared first …
My Stars! Missing Star Reviews in Google SERPs Just a Bug
No need to panic any longer! Google has confirmed that the star reviews in rich snippets, found in SERPs, were only missing because of a bug.
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Connecting Demographics To Search Queries
Frustrated by the lack of demographic data available for search ads? Contributor Andrew Ruegger shares his method for obtaining demographic information at the keyword level.
The post Connecting Demographics To Search Queries appeared first on Search E…
What’s happening with Google Mobile vs Desktop SERPs – they seem all over the place right now
Not only is Google’s AdWords looking rather odd on DSERPs (Desktop Search Engine Results Pages), but the
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Goodbye, Google Compare
Starting this week and continuing through the next month, Google is shutting down the Compare featu
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Google’s New SERP Layout: The Biggest Winners & Losers
What has been the impact of Google’s new desktop ad layout thus far? Columnist Larry Kim uses data to show who has benefited and who has suffered from the change.
The post Google’s New SERP Layout: The Biggest Winners & Losers appeared first on Search Engine Land.
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Dr Pete: Four Google AdWords Ads on Top – NONE on Right
Four Ads on Top: The Wait Is Over
“For the past couple of months, Google has
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Brand Bidding & PPC Optimization: Best Practices For Brand Bidding (Part 3 of 8)
Columnist Lori Weiman continues her series on brand bidding by discussing best practices for creating and optimizing successful branded PPC campaigns.
The post Brand Bidding & PPC Optimization: Best Practices For Brand Bidding (Part 3 of 8) appear…
The State Of Cross-Channel Paid Search, Part 2: SEM & TV
In the second installment in a series on cross-channel marketing and search, columnist Josh Dreller explores the relationship between TV and SEM, discussing how these can be used in conjunction with one another to improve ROI.
The post The State Of Cr…
Show Me The Money: Following The PPC Keywords That Make Dollars & Sense
Structuring campaigns based on personas is can effective, but what happens when keyword overlap dilutes your messaging? Columnist Pauline Jakober shares a case study showing how thoughtful reorganization based on money-making keywords can have a huge i…
Are Dynamic Ad Varieties A Waste Of Your Time?
Columnist Carrie Albright explores the various types of dynamic ads available to search marketers to help you decide which (if any) may be right for you.
The post Are Dynamic Ad Varieties A Waste Of Your Time? appeared first on Search Engine Land.
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Brands buying their way to the top of Google SERPs
There’s an interesting post at WebmasterWorld about a “loophole” which may be giving brands the opportunity to buy their way to the top of Google’s SERPs.
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Say farewell to the Google link command
When was the last time you searched Google with the link: command? I can’t remember either.
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Wikimedia is NOT building a search engine, even though it really sounds like they are
Many SEOs speculate about a “Google Killer;” a search engine that is able to gain more market share than Google.
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How I Used Google Search Console Keyword Data To Increase Traffic 167%
Exceptional post with screenshots. Why you should read this:
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Franchise SEO: For Masochists Only
Performing local search engine optimization for franchise locations can be a real pain. Columnist Andrew Shotland explores some common issues for local search marketers, as well as solutions.
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For a Variety of Reasons, Google Will Not Train SEOs Any Time Soon
Eric Enge, Mark Traphagen, and Gary Illyes had a hangout recently.
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How LEGO’s #Kronkiwongi campaign drove customer engagement
Here we’ll be taking a brief look at an excellent presentation from The LEGO Group’s Head of Global Search Marketing Luis Navarrete, covering how LEGO used the power of social, search and old-school PR to make a success of its Kronkiwongi campaign.
8 SEO Tips for eCommerce Companies Looking to Grow Their Online Presence
Which ecommerce platform you use can make a huge difference in traffic and sales.
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If You’re the Official Representative for a Knowledge Graph Entry, You Can Now Suggest Changes
The Knowledge Graph is sometimes hilariously inaccurate, but this latest update might help fix that.
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