Why is free money that can be used on local search marketing being left on the table?
Up to $35 billion of co-op funds go unused every year. Wesley Young of the LSA takes a look at trends in the use of co-op funds, challenges and threats arising from digital media and opportunities to make co-op work for you.
The post Why is free money…
Expanded text ads that kick butt
Wondering how to write great ads that convert in the age of expanded text ads? Columnist Mona Elesseily shares her tips and observations.
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5 ingredients for writing the perfect expanded text ad
Want to succeed with expanded text ads? Columnist Frederick Vallaeys reports on findings from an Optmyzr study of 1.2 million ads to see what characteristics the best-performing ads had in common.
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200 Ranking Factors: Old Myths Never Die
Search has changed tremendously in the past couple of years. Is the notion of 200 ranking factors now outdated?
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Hot off the presses: Make heat maps for device performance
See how your account performs every hour with another handy AdWords script from columnist Daniel Gilbert of Brainlabs.
The post Hot off the presses: Make heat maps for device performance appeared first on Search Engine Land.
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All you need to start your new online venture: 10 tools & 10 useful resources
Are you starting a new online business? It’s always overwhelming! Here’s your ultimate resource list to help.
Why all search ads seem the same (and what you can do about it)
Want to create search ads that stand out from the crowd? Columnist Pauline Jakober explains how a thorough examination of your business and its customers can help you create original and engaging ads.
The post Why all search ads seem the same (and wha…
Pull live inventory data from your product database and place it in your search ad copy
Retailers, want to make your text ads stand out? Columnist Jason Puckett explains how you can use big data to improve search ad copy without risking your quality score.
The post Pull live inventory data from your product database and place it in your …
Conductor adds Insight Stream to its Searchlight platform
The new insight engine culls recommended actions from the platform’s streams of data, part of a marketing tool trend of automatically separating the wheat from the chaff.
The post Conductor adds Insight Stream to its Searchlight platform appeared first on Search Engine Land.
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Using PPC brand protection to decrease campaign costs by 51%
Columnist Lori Weiman makes the case for why it’s worth seriously focusing on — and defending — your own branded terms in paid search.
The post Using PPC brand protection to decrease campaign costs by 51% appeared first on Search Engine Land.
Pleas…
The eerie future of AdWords targeting
As Google continues to purchase new companies and their technologies, columnist Todd Saunders imagines how the search giant might integrate advertising into these technologies — for good or evil.
The post The eerie future of AdWords targeting appeare…
Three Pack To Be ALL “Sponsored” With Google’s New Home Service Ads
Detailed post with answers directly from Google regarding ALL organic listings in the 3-pack being sponsored.
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Google Has a New AMP Testing Tool
Similar to how mobile was a big deal and got its own tool, there is now a tool for you to test if your AMP pages are working correctly.
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Google: The Machines Will Probably Not Take Over
At PubCon last week, Gary Illyes said that there will probably always be a place for humans in Google’s search algorithm.
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Perfect Your SEM Testing: How & Why To Evaluate Everything: SMX East 2016
Looking for inspiration when it comes to designing and running tests in your PPC accounts? Columnist Aaron Levy recaps a session on this topic from SMX East 2016.
The post Perfect Your SEM Testing: How & Why To Evaluate Everything: SMX East 2016 a…
Dear Google, how about OS targeting? Programmatic search?
In light of the recent updates to device bidding in AdWords, columnist Kevin Lee suggests ways in which Google might build on these changes to make the platform even more valuable to advertisers.
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The ins and outs of keyword research
When looking for opportunities to grow search traffic, keyword expansions can be valuable. Columnist Amy Bishop discusses when keyword expansions do and do not make sense, along with tips for identifying quality terms.
The post The ins and outs of key…
Are there PPC monsters lurking inside your paid search account?
Are your paid search campaigns looking a bit scary? Columnist Jacob Baadsgaard describes how to vanquish the monsters that may be wreaking havoc on your accounts and impacting PPC performance.
The post Are there PPC monsters lurking inside your paid s…
Rethinking today’s attribution problem in digital marketing
Proper attribution modeling is one of the biggest challenges facing marketers today. Columnist Christi Olson discusses the common gaps in attribution and some ideas for thinking more holistically about your digital marketing campaigns.
The post Rethinking today’s attribution problem in…
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Google is Labeling Your Links
In an interview with Gary Illyes of Google, Illyes revealed that Google’s manual action team has the ability to look at your links and read their “labels.”
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