Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys
Columnist Purna Virji shares her tips for advertisers in capitalizing on game-day search volume.
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The essential guide to pharma SEM
Columnist Justin Freid explains the basics of getting your PPC campaigns up and running in the highly regulated industry of prescription drug advertising.
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What’s love got to do with Valentine’s Day?
Looking to woo consumers this Valentine’s Day? Columnist Mona Elesseily shares insights from Bing Ads (and her own experience) to help your holiday ads flourish.
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New Bing Ads automation to import Google AdWords
You can now import yout Google AdWords campigns automatically into Bing Ads thanks to Bing’s new Automated Imports.
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Using agile project management for SEO & digital marketing
Columnist Marcus Miller shares how his company has adapted an agile framework, Scrum, to better manage his company’s marketing and SEO projects for improved client results.
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Want to see if the same search query is appearing in different ad groups?
Columnist Daniel Gilbert of Brainlabs has the perfect script to help you stay in control of your AdWords queries.
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Attention search marketers: ALL keywords are branded keywords!
Columnist Larry Kim explains how brand affinity impacts both paid and organic search performance — and how you can use this information to bolster your SEO and PPC campaigns.
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SEM continuity: The ROI-boosting digital marketing concept you’ve never heard of
What is continuity, and how does it apply to our work as search marketers? Contributors Jeff Eckman and Paul Benson share how thinking holistically can improve ROI for your search campaigns.
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Sayonara, Matt Cutts
Matt Cutts, on leave from Google since 2014, officially left the company for the US Digital Service at the end of 2016.
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Google confirms new mobile interstitial penalty is now live
Are You Compliant?
Firstly what is “Interstitial”, this is an advertisement that appears while a chosen website or page is downloading.
How artificial intelligence drives PPC automation
As artificial intelligence starts to play a bigger role in PPC account management, columnist Frederick Valleys believes we must be vigilant about understanding the capabilities of the systems we’re relying on.
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Mind the store: Using AdWords to drive offline sales
Store visits from online ads can be reported in AdWords. Columnist and Googler Matt Lawson explains what you should be doing with this info — and how you can get similar insights even without qualifying for store visit conversions.
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Patent-Reading Reveals New Technical Insights to How Google Views Entities
Fancy something a little more meaty and technical than your typical SEO article?
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Ad copy hack for your AdWords pathways
Ad copy implementation and testing for Single Keyword Ad Groups (SKAGs) can be difficult; use columnist Jason Puckett’s hack to make your life easier.
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Question every part of your organic search strategy in 2017
r search strategy and looked at why it is what it is? We’re much more likely to make necessary, iterative changes to our campaigns – but I challenge you to make 2017 the year you question everything.
5 B2B marketing tips to jump-start your 2017 results
Columnist Jessica Cameron provides B2B marketing tips for starting your new year off on the right foot.
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How to Choose the Best Ecommerce Platform for SEO (January 2017)
Research Methodology
The first step was to create a list of the most widely-used shopping cart platforms in Europe and the U.S (source: BuiltWith.com); Danny Richman then
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Choosing an attribution model: When, not which
Wondering which attribution model is best for your business? Columnist Amy Bishop believes that depends on what question you’re trying to answer.
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Google: We Do Not Throttle or Restrict Traffic
It’s a long-running conspiracy theory in SEO that Google throttles the traffic it sends to sites. Some webmasters have, in the past and up to today, noticed strange patterns with their traffic.
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Are your paid search ads making the right impression?
Impression share may not be the ultimate measure of paid search success, but columnist Jacob Baadsgaard shows how tracking this metric can lead to paid search improvements that can really boost your bottom line.
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