Keyword tiering: A systematic way to juggle your AdWords priorities
Columnist Jacob Baadsgaard explains how assigning paid search keywords into different tiers based on performance allows search marketers to quickly make adjustments that can have a huge impact on their business.
The post Keyword tiering: A systematic …
Evaluating PPC talent, part 1: Where to begin
How can you hire a paid search (or social) specialist that fits your business’s needs if you don’t know much about the channel yourself? Columnist Brett Middleton shares some practical tips for those looking to hire strong PPC talent.
The post Evaluat…
Google talks about its latest search quality improvements
Google has decided to talk about some of the search quality improvements it has made to improve search quality.
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Google talks about its latest search quality improvements
Google has decided to talk about some of the search quality improvements it has made to improve search quality.
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4 ways brands are losing store traffic — and how to use location marketing strategies to reverse course
Many national franchise stores are failing to appear in Google Maps search results. Columnist Wesley Young’s observations may help these brands improve their visibility.
The post 4 ways brands are losing store traffic — and how to use location marketing strategies to reverse course appeared…
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Has to time arrived to Break up Google?
The big question asked: Is it time to break up Google?
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Has to time arrived to Break up Google?
The big question asked: Is it time to break up Google?
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New York Business Owner Arrested for Sending Google Forged Court Orders to Remove Negative Reviews and SERP Results
Man oh man oh man – this is pretty sleazy. A New York business owner received a court injunction in 2012 to get some negative reviews removed from Google search results.
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New York Business Owner Arrested for Sending Google Forged Court Orders to Remove Negative Reviews and SERP Results
Man oh man oh man – this is pretty sleazy. A New York business owner received a court injunction in 2012 to get some negative reviews removed from Google search results.
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2017 SEM growth hacks: Monster growth from brand protection
Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In part 1 of her multi-part series on brand protection, columnist Lori Weiman provides some advice on how to make your brand terms work for you, even w…
Here’s a script that copies audiences to all your campaigns
Columnist Daniel Gilbert of Brainlabs shares a nifty shortcut for replicating audiences across campaigns.
The post Here’s a script that copies audiences to all your campaigns appeared first on Search Engine Land.
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Part 2 of 2: How Google learns to guide purchasing decisions
In a follow-up to his last article, columnist Dave Davies explores a Google patent on guided purchasing, which describes how smartphone behaviors and user data could be used to predict and direct purchase behavior.
The post Part 2 of 2: How Google lea…
Mobile-First And the Link Graph
You probably already know this, but the mobile web uses a lot less links than the “desktop” web.
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Mobile-First And the Link Graph
You probably already know this, but the mobile web uses a lot less links than the “desktop” web.
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Going global: Common sense considerations too commonly ignored
If you only advertise in the United States, you’re missing out on billions of potential customers. But before you enter the international PPC market, consider this advice from columnist Brendan McGonigle.
The post Going global: Common sense considerat…
Listen to your mother: Win Mother’s Day with humor and timing
Advertisers, have you put together your Mother’s Day strategy yet? Columnist Purna Virji from Bing has some tips for capturing searchers looking to celebrate their moms.
The post Listen to your mother: Win Mother’s Day with humor and timing appeared first on Search Engine Land.
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What B2B marketing can teach you about PPC in higher education
Though universities are targeting individual consumers rather than businesses, columnist Pauline Jakober shows paid search efforts for these institutions often more closely resemble B2B than B2C.
The post What B2B marketing can teach you about PPC in …
Making the case for mobile site optimizations: Who doesn’t want an extra $13K?
These days, the question isn’t whether we should invest in mobile but to what extent. Columnist Carrie Albright explains how marketers can make the case for greater investment in mobile optimization.
The post Making the case for mobile site optimizations: Who doesn’t want an extra $13K?…
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Here’s a script to stop ads from showing next to offensive videos
Wondering how to avoid embarrassing or controversial video ad placements on YouTube? Frederick Vallaeys shares a script for that.
The post Here’s a script to stop ads from showing next to offensive videos appeared first on Search Engine Land.
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More Evidence That Disavow Files Are Not as Valuable as They Used to Be?
With the way automated Penguin works (by devaluing incoming links) webmasters have been asking for months about their disavow files. Are they still useful? Should they still be maintained?
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